French Perfume Company Makes A Comeback At Mihas 2010

By Tengku Noor Shamsiah Tengku Abdullah

KUALA LUMPUR, June 21 (Bernama) — Atelier des Parfums, a renowned French perfume company, will again participate in the up-coming Seventh Malaysia International Halal Showcase 2010 (Mihas 2010) in efforts to make Malaysia a global hub for “halal” fragrance and cosmetics after a successful bid at last year’s event.

“We have decided to come back this year in a big way after receiving overwhelming response from industry players and growing customer demand especially from those who are looking for quality “halal” fragrance from highly reputable manufacturers from France,” the company’s President Olivier R. Funel said.

Funel, a professional biologist said:”Our company produces traditional high quality perfumes for major brands from France since four generations of family business.

“The creation of this new range of high-quality halal perfumes composed with natural ingredients will finally bring these products to the International Muslim community at affordable prices”.

“We will make “Atelier des parfums Malaysia Sdn Bhd – Innovations in Perfume and Cosmetics” in Malaysia the centre for business development strategy,” he told Bernama in an interview on Monday.

Atelier des Parfums established Atelier des parfums Sdn Bhd in Kuala Lumpur last year, in order to serve customers and develop its business in Malaysia and the entire Asean region.

“We are looking at using Malaysia and its capital Kuala Lumpur as the hub from which to conduct our business not only for the entire region but globally including the Middle East markets.

Being a Muslim nation, Funel said Malaysia has great advantages to enable us penetrate the vast Muslim market.

“Atelier des Parfums with its vast experience is also offering consultancy services to companies in the fragrance and cosmetics industry.

“This is to help companies take their manufacturing processes to more sophisticated levels, thereby making them more competitive,” he added.

Funel also expressed his gratitude to Malaysian External Trade Development Corporation (Matrade) officials for giving a clear picture of the investment climate in Malaysia and their assistance in enabling the company to participate in Mihas.

Mihas is rapidly becoming the world’s premier showcase of halal products and services.

Earlier, it was reported that Matrade expected a 20 per cent increase in the number of participants, visitors and sales generated from this year’s Mihas which will be held between June 23 and June 27.

Mihas will be held at the Matrade Exhibition and Convention centre in Kuala Lumpur concurrently with two other halal industry-related conference and forum, namely the World Halal Forum (WHF) and the World Halal Research Summit (WHRS).

Called the Halal Malaysia Week, these halal-related showcase, conferences and forums are targeted to bring in thousands of delegates and exhibitors from over 50 countries.

The event will also facilitate trade and drive the global halal industry as well as discuss issues and share advancements in halal research, which is estimated to be worth trillions of dollars.

– BERNAMA