Campbells include Halal Food in their Food Bank Donations

| 13/01/2010 | Reply

Campbell Company of

Canada and Food Banks

Canada announce comprehensive multi-year agreement

TORONTO,

Jan. 12 /CNW/ – The
holidays may have come and gone for another year, but the issue of
hunger remains an unfortunate constant for the almost 800,000 Canadians
who rely on their local food bank every month. Campbell Company of

Canada and Food Banks

Canada today announced a comprehensive multi-year agreement that will support hunger relief across

Canada through the donation of nutritious food, charitable funds, educational resources and other awareness and community programs.

“At Campbell

Canada, we believe that all
Canadians have a right to convenient, affordable and nutritious food,
and, as one of Canada’s most recognized food manufacturers, we have a
responsibility to take a lead role in helping to alleviate hunger
across

Canada,” says

Phil Donne, president, Campbell Company of

Canada.
“To us, true leadership means more than just writing a cheque, and
Campbell is committed to extending our hunger relief leadership beyond
the basic donation of funds.”

Because it is tasty, nutritious and affordable, canned soup is one of the ‘most needed items’ for food banks across

Canada.
Campbell’s soups represent a better-for-you option, particularly in
light of the company’s sodium reduction efforts, that can be offered to
people turning to food banks for assistance. As a result, the
multi-year agreement includes a commitment to donate one million pounds
of Campbell’s wholesome food annually.

To reflect Canadian food banks’ increasingly diverse clientele, the
agreement includes provisions for the donation of Campbell’s
Halal-certified, Gluten-Free and vegetarian products. Campbell has also
committed to providing Food Banks

Canada with a variety of community and awareness-building programs as well as educational and research resources.

“Campbell Canada’s multi-year commitment to Food Banks

Canada is an inspiring example of corporate leadership and influence on the critical issue of hunger in

Canada,” says

Katharine Schmidt, Executive Director, Food Banks

Canada. “With their help, Food Banks

Canada will continue to reduce hunger in

Canada by addressing the short term need for food and longer term solutions.”

Donne adds, “By entering into a multi-year commitment to support Food Banks

Canada
we hope to encourage both the business community and our consumers to
join us in addressing the issue of hunger by supporting food banks
across the country.”

From cause marketing initiatives to employee engagement opportunities, Campbell

Canada
is rallying around the issue of hunger at all levels of the
organization. In addition to the company’s commitment to Food Banks

Canada,
Campbell supports a number of initiatives through the Daily Bread Food
Bank, including a Community Garden project. This past fall employees
volunteered hours to build a shed and prepare the community garden for
winter. Employees also regularly support their local food bank through
food sorts and participation in fundraisers.

Category: Canada, Food Manufacturing

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