Calgary, AB (Vocus/PRWeb) December 19, 2008 — FoodLogiQ,
the leading provider of On Demand food safety and traceability
software, today announced that they have signed an agreement with the Canadian Cattlemen’s Association to provide a value added traceability solution to its members.    

The Canadian Cattlemen’s Association has developed a generic branding
program called the Canadian Beef Advantage (CBA) which is meant to
market and communicate the advantages of Canadian Beef domestically and
internationally.

The ultimate goal is to be able to show that product
can be CBA verified to the end of the supply chain. CCA has selected
FoodLogiQ’s On Demand Food Safety software solution to support this CBA initiative.

FoodLogiQ will deliver a Value Chain Knowledge System that enables
cow/calf producers, feedlots and packers to share value added
information.

The system will link to the current national database
provided by the Canadian Cattle Identification Agency and will provide
additional capabilities to improve producer collaboration, information
sharing, and data capture for information on animal performance,
health, and grading.

A pilot is planned to be live for Producers and
Feedlots by February 28th, 2009 and for Packers by March 31st 2009.
Beyond the pilots CCA has committed to a 3 year term to use FoodLogiQ’s
On Demand Food Safety software solution to manage this program.

“We are very pleased to have selected FoodLogiQ as our partner to
deliver the pilot program and underlying technology to support the
Canadian Beef Advantage program. FoodLogiQ brought deep industry
expertise, strong technology solutions and most importantly a strong
willingness to partner to ensure our success” says Rob McNabb General
Manager Operations.

Adds Kerry Farrell Vice President of Sales &
Marketing at FoodLogiQ, “We are pleased to be partnering with the CCA
to provide to the Canadian beef industry a means for improved
information sharing and process verification building upon their strong
leadership position.”

Canada is already a global industry leader with
its national traceability solution for livestock, the CCA through the
CBA program and pilot is planning to share even further information
across the value chain to provide its members increased access to
export and domestic markets.

About FoodLogiQ

FoodLogiQ’s enables producers, processors and retailers to ensure they
are providing safe food products to the consumer. FoodLogiQ software
solution combines low cost, on-demand food safety with a world-class
traceability engine and farm of origin text message code system.

The
solution can be used for all types of food companies, including growers
to grocers in the local and global food supply chain who produce,
process, distribute, defend and market high quality, safe food.

FoodLogiQ customers include the Canadian Cattle Identification Agency
(CCIA), the Wisconsin Livestock Identification Consortium (WLIC), NC
Choices, Eastern Carolina Organics and Seneca Foods. FoodLogiQ
headquarters is based in the Research Triangle Park, North Carolina
with a technology center located in Calgary, Alberta. For more, visit www.FoodLogiQ.com.

About Canadian Cattlemen’s Association

Established in 1932, the Canadian Cattlemen’s Association is the only
national association representing the interests of Canada’s beef
producers. The Canadian Cattlemen’s Association provides the leadership
and unity necessary to speak as one voice for the beef industry.

This
includes assisting in its development, adaptation to new ideas and
technologies, and in its prosperity. The Canadian Cattlemen’s
Association is structured to represent every phase of the production
system; the purebred, cow/calf, backgrounding and feedlot sectors.

The Canadian Cattlemen’s Association is involved in a wide range of
issues that are of concern to Canadian beef producers. These include
trade, animal health, environment and animal care, fiscal and monetary
policy, and grading/inspection, to name just a few.

In addition the
Canadian Cattlemen’s Association works closely with other sectors of
the agriculture and food industries on matters of mutual concern. For
more, visit www.cattle.ca