Corporate Britain trying to appeal to Muslim customers
In
today’s Britain, things have moved on with more understanding
of the needs of consumers from a particular segment of society. Slowly
too, and in their efforts to attract new customers, corporate Britain
has woken up to the strength of the ‘halal pound’, and are coming up
with newer and more ingenious ways of appealing to the Muslim customer. Wander
down the aisles of supermarket giants Asda, and refrigerators full of
halal meat and poultry with labelling from Brazil or New Zealand sit
next to boxed kebabs and minced meat samosas.
















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