The endeavour is aligned with the growing Brazilian poultry exportation to the region, a statement from the company said. The total Brazilian poultry production reached 13 million tons in 2011, almost 6.9 percent increase from 2010.
The number of Brazilian meat processors seeking Halal certification has grown rapidly within the last few years but may be leveling off, according to a main halal certifier. As the American dollar has consistently lost value against the Brazilian real currency over the last year, Halal-certified products have become more expensive for producers to export.
Brazilians are preparing to seek business deals on the market of Saudi Arabia, the largest Arab economy. Representatives of four companies due to participate in Food Arabia, a food industry fair to be held in Jeddah, Saudi Arabia, from May 29th to June 1st.
Brunei-Indonesia-Malaysia-Philippines East Asean Growth Area’s (BIMP-Eaga) proponent projects, Halal poultry was set to capture at least two per cent of the demand for 770,000 metric tonnes per year of Halal food products in the Gulf States, including Jordan and Yemen.
Brazil’s Poultry Exporters Association (Abef) promises to work hard
to open new markets this year, in order to partly make up for the
losses incurred due to the appreciation of the real (the Brazilian
currency) against the dollar, which made the domestic product more
expensive abroad, and due to the global demand retraction seen in 2009.
More Halal beef for Arab countries – Egypt, Libya and Algeria should
collaborate with the recovery of Brazilian bovine meat exports next
year, says Roberto Giannetti da Fonseca, president of the Beef Industry
and Exporters Association.
The Middle East is the main consumer market for chicken produced in the
state of Paraná, according to the Brazil-Arab News Agency (ANBA). In
2009 alone, up to November, the state shipped 874,200 tonnes to the
region, generating revenues of US$1.34 billion.
Bovine meat exports from the Brazilian state, Mato Grosso, to the
Middle East in October grew 41 per cent in comparison with September.
Saudi Arabia, Iraq, Dubai, Qatar, Bahrain and Lebanon were the leading
buyers.
300 Brazilian companies have already received halal certification,
guaranteeing that their products may be consumed in Muslim companies
reports The Brazil-Arab News Agency. “Ninety per cent of
Brazilian companies are currently getting ready to receive halal
certification,” Ali Saifi, Vice President of the Centre for Promotion
of Islam to Latin America (CDIAL) told The Brazil-Arab News Agency.
Brazilian
Halal exports to the Middle East are expected to exceed USD 6.38
billion in 2008, as the demand for beef meat and poultry continues to
rise in the region. Industry reports have revealed that 33 per cent of
Brazilian poultry and 40 per cent of its meat production are being
supplied to the global Halal market, which is largely concentrated
within the region.
Twitter
LinkedIn
Email
Imarat Consultants