Category: USA

American-Muslim Consumer Conference (AMCC) Focuses on Marketing to Muslims, a Growing and Affluent but Often Overlooked Niche

| 30/10/2009 | Reply
American-Muslim Consumer Conference (AMCC) Focuses on Marketing to Muslims, a Growing and Affluent but Often Overlooked Niche

“Marketing to the American-Muslim:
Trends and Opportunities.”

Will be held 31st October 2009 at Rutgers University (Busch Campus) New Jersey. Limited Seats left, register online at: www.americanmuslimconsumer.com

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A higher calling

| 30/10/2009 | Reply
A higher calling

Kosher
and halal meats are gaining popularity among both growing U.S. Jewish
and Muslim populations as well as non-religious consumer groups.
A growing number of non-Jewish and non-Muslim consumers who are turning
to kosher and halal foods, particularly meat, since both types of meat
have to meet stringent standards.

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Cargill adds remote video auditing at slaughter plants

| 31/03/2009 | Reply
Cargill adds remote video auditing at slaughter plants

Cargill
said Monday it has begun implementing a third-party video auditing
program to bolster the company’s animal welfare protection systems and
will have the program in place at all of its U.S. beef slaughter plants
by the end of 2009. I wonder if this practise will find its way into their Better Beef plant in Canada, and other facilities in the Halal sector?

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The Growing Halal and Kosher Markets

| 07/03/2009 | Reply
The Growing Halal and Kosher Markets

It isn’t just kosher-observant Jews and halal-observant Muslims who are
driving the sacred foods market. Many consumers who are concerned about
food safety are turning to kosher- and halal-certified foods because of
the perception that they are “cleaner” and more closely supervised
during the manufacturing process.

Vegans, vegetarians and consumers
with food intolerances are drawn to the products as well because the
certification labeling means that they can quickly see if a food
contains, for example, dairy. Manufacturers are also pursuing
certification because it can help open up new regional markets in
cities where buyers are more likely to be accepting of certified
products.

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