Brunei-Australia Plan For World’s First International Halal Brand
The world's first international halal
brand, which is expected to be launched by the middle of next year, is
being developed by the Brunei government with the involvement of
Australian food producers. Brian Norwood, chairman of Elders International Australia Ltd, the
company that is co-ordinating the project in Australia, told Bernama
the brand would be carried by only those products that are
"unquestionably genuine halal".