Category: Branding & Marketing

Opinion: The Next 1.7 Billion Consumers; Selling To The Muslim World

| 18/04/2015 | Reply
Opinion: The Next 1.7 Billion Consumers; Selling To The Muslim World

You have a strategy for China, India, and perhaps even Africa. But what’s next ? What’s the next big consumer play?

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WHS: The Moral Dimensions Of Halal As A Divine Brand

| 04/04/2015 | Reply
WHS: The Moral Dimensions Of Halal As A Divine Brand

The most important aspect of any brand is the emotional connection between the company and its consumers.

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WHS: Marketing halal as a global phenomenon

| 04/04/2015 | Reply
WHS: Marketing halal as a global phenomenon

“When you think of Halal, it’s now more than just about meat – it’s a global phenomenon; because the concept is applied to things beyond food.”

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South Korea: aT leads in boosting halal food exports

| 31/03/2015 | Reply
South Korea: aT leads in boosting halal food exports

The Korea Agro-Fisheries and Food Trade Corp. (aT) has stepped up efforts to help increase outbound shipments of halal certified food products to Islamic countries.

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Unveiling Key Topics and Speakers in World Halal Summit 2015

| 27/03/2015 | Reply
Unveiling Key Topics and Speakers in World Halal Summit 2015

12th Malaysia International Halal Showcase (MIHAS), and six focused forums – is scheduled to be held from 30th March to 4th April 2015 at the KLCC in Malaysia.

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Halal for Everyone? Better think again!

| 25/03/2015 | Reply
Halal for Everyone? Better think again!

New research shows a massive 92% of non-Muslims are negatively affected towards Halal by news stories such as Charlie Hebdo or ISIS. There seems to be a direct link in most people’s minds between these atrocities, and eating or purchasing Halal food.

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Want to know what people think about Halal? Then ask them!

| 24/03/2015 | Reply
Want to know what people think about Halal? Then ask them!

New research finding, the results from a joint project between London-based niche research specialists Ethnic Focus, and online Halal news site HalalFocus.com demonstrate the yawning gaps in perception around Halal market issues.

7,000 respondents, spread evenly between men and women from 7 Muslim majority (Bangladesh, Malaysia, Morocco, Pakistan, Qatar, Turkey and UAE) and 7 Muslim minority countries (Denmark, France, Germany, South Africa, Spain, UK and USA) were asked a series of 10 questions to gauge their basic attitudes towards Halal.

Unlike some past exercises, respondents were asked questions such as, “Is your view of Halal products and services affected by news stories such as Charlie Hebdo, or ISIS?” and “How much do you think these news stories are biased against Islam?”. The answers, to say the least, are revealing.

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UK: Edwards denies Sainsbury’s anti-halal sticker campaign was racist

| 19/03/2015 | Reply
UK: Edwards denies Sainsbury’s anti-halal sticker campaign was racist

A man has admitted putting stickers on food in a Sainsbury’s supermarket in Greater Manchester saying “Beware halal is barbaric and funds terrorism.”

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Dubai Industrial City forms strategic partnership with ESMA to promote Halal label

| 03/03/2015 | Reply
Dubai Industrial City forms strategic partnership with ESMA to promote Halal label

Tie-up aims to promote and educate manufacturing firms in the UAE about the Halal brand.

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Canada: Halal consumers feel underserved by food manufacturers and retailers

| 24/02/2015 | Reply
Canada: Halal consumers feel underserved by food manufacturers and retailers

Marketing agency Halal & Co. and the International Food Marketing Alliance, did the research based on a survey of 800 principal grocery shoppers in Halal households.

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UAE: Jafza elaborates on its Halal initiative

| 24/02/2015 | Reply
UAE: Jafza elaborates on its Halal initiative

Jafza seeks to promote the Halal Standards globally, being evolved by ESMA to attract enterprises within the Halal industry.

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GCC food exporters marked out as next for new halal certification

| 10/02/2015 | Reply
GCC food exporters marked out as next for new halal certification

Halal food exporters from the GCC will be the next to fall in line with the UAE’s new global standard, a GCC official said yesterday.

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Opinion: The perception problem of halal

| 26/01/2015 | Reply
Opinion: The perception problem of halal

If you do not address a provocative rumour, does it become a reality? Can an agenda-driven small vocal minority with social media savvy derail a trillion-dollar industry?

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Dubai is the “perfect springboard” for Islamic Fashion’s New Look

| 13/01/2015 | Reply
Dubai is the “perfect springboard” for Islamic Fashion’s New Look

IFDC to provide a fun presentation on “You and Islamic Fashion” for DSF/Abbati Event at Armani Hotel, Dubai.

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US halal firm invites industry leaders to visit facility

| 25/12/2014 | Reply
US halal firm invites industry leaders to visit facility

Midamar has extended an open invitation to Islamic scholars and designated community leaders in the US, Asia and the Middle East to visit its facilities.

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UAE: DIEDC Signs Agreement with Thomson Reuters

| 21/12/2014 | Reply
UAE: DIEDC Signs Agreement with Thomson Reuters

The Dubai Islamic Economy Development Centre has signed an agreement with Thomson Reuters to develop a global Islamic economy portal.

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Opinion: Tapping the E-Muslim mart

| 17/12/2014 | Reply
Opinion: Tapping the E-Muslim mart

Are the Muslims, as a whole, market-worthy of the tag line, the “next BRIC” (Brazil, Russia, India, China and South Africa) opportunity?

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Online ventures target global Muslim consumer market

| 16/12/2014 | Reply
Online ventures target global Muslim consumer market

From travel guides to shopping portals, new Internet ventures aim to capitalise on the growing “Muslim lifestyle” market.

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First Thailand Halal Assembly to boost travel, trade with Islamic World

| 13/12/2014 | Reply
First Thailand Halal Assembly to boost travel, trade with Islamic World

The event is designed to help upgrade the standards of halal products and services being made in Thailand to cater to the rapidly growing Islamic market.

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Opinion: The growing untapped market of Muslim consumers worldwide

| 08/12/2014 | Reply
Opinion: The growing untapped market of Muslim consumers worldwide

When looking for a new segment to launch your brand in there are not many untapped mines left. So, where should you look? The Muslim consumers.

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