Category: Branding & Marketing

Brunei Halal eyes wider market

| 17/10/2010 | Reply
Brunei Halal eyes wider market

BRUNEI Halal brand’s marketing and trading agency is looking at two countries within the region as potential markets following the initial success of its entry in the Singapore market.

Read More

Brunei: Brunei Halal Brand A ‘Facilitator’ Of Trade

| 05/10/2010 | Reply
Brunei:  Brunei Halal Brand A ‘Facilitator’ Of Trade

The premium halal brand, launched in 2009, is said to be the first proper attempt to put together a global halal brand that will reap the potential commercial returns of catering to the consumption needs of Muslims worldwide.

Read More

Opinion: Halal Participation Banking…is this the next chapter?

| 17/08/2010 | Reply
Opinion: Halal Participation Banking…is this the next chapter?

Thompson Reuters Global Head of Islamic Finance, Rushdi Siddiqui, airs some thoughts on whether Islamic banking needs to be re-branded

Read More

Ogilvy & Mather launches the first ‘bespoke Islamic branding practice’

| 20/05/2010 | Reply
Ogilvy & Mather launches the first ‘bespoke Islamic branding practice’

A statement from the agency called this practice “the world’s first bespoke Islamic branding practice, offering expert practical advice on how to build brands that appeal to Muslim consumers, globally”. We have always wondered who would be the first…

Read More

Export Strategies for Halal Producers

| 08/05/2010 | Reply
Export Strategies for Halal Producers

The Halal market is on the move. Since the first Malaysian International Halal Showcase (MIHAS) in 2004, and the first World Halal Forum in 2006, you can now attend Halal trade shows and conferences all around the world practically every month of the year. Brunei, Philippines, Thailand, Dubai, France, USA, Indonesia, and South Africa, are […]

Read More