Category: Branding & Marketing

The Mystique of Mainstream Middle Eastern Beauty

| 07/11/2010 | Reply
The Mystique of Mainstream Middle Eastern Beauty

According to Euromonitor International, Middle Eastern women are more often combining their religious views with consumerism, and this is a trend that has been reflected in advertising campaigns with models wearing the hijab, or head scarf. This is an excellent article on the growing Beauty Market in the Middle East, and Halal cosmetics are the new way forward in this sector.

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USA: Education Can Fight Halal Backlash

| 06/11/2010 | Reply
USA: Education Can Fight Halal Backlash

Nazia Hussain, Head of Strategy Ogilvy Noor, said that, where Islamic branding is concerned, “fear is generally born of ignorance”, which is best met with a “deeper understanding of what halal actually means.”

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USA: Conference Explores $170 Billion American Muslim Consumer Market

| 04/11/2010 | Reply
USA: Conference Explores $170 Billion American Muslim Consumer Market

Key highlights of the conference included a speech by Miles Young, the CEO of Ogilvy Worldwide, one of the world’s largest marketing and advertising organizations. Mr. Young elaborated the huge role played by the Muslim consumers, who spend $170.00 billion in U.S.A. alone.

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USA: Thoughts on AMCC

| 02/11/2010 | Reply
USA: Thoughts on AMCC

Video clips and some quotes on the recent American Muslim Consumer Conference held in New Brunswick, New Jersey by M-Link.

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USA: The American Muslim Consumer Conference

| 02/11/2010 | Reply
USA: The American Muslim Consumer Conference

The idea behind the conference was to not only connect young Muslim professionals but to also provide a platform for marketers to discuss the buying power of Muslim Americans.

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Brunei: Brunei Tourism CEO Promotes Country As Islamic Travel Destination

| 31/10/2010 | Reply
Brunei: Brunei Tourism CEO Promotes Country As Islamic Travel Destination

The CEO of Brunei Tourism has highlighted the need for member countries of the Organisation of the Islamic Conference (OIC) to work together in promoting a Joint Islamic Tourism programme that could bring vast benefits to the region.

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USA: Marketers Should Court Muslim Consumers, Says Ad Chief

| 31/10/2010 | Reply
USA: Marketers Should Court Muslim Consumers, Says Ad Chief

Global CEO of Ogilvy, Miles Young, whose agency is part of WPP Group, says he wants to emphasize “the importance of Islamic branding and why the market should be appreciated by marketers.” Says he: “There has been some apprehension and fear about engaging properly with this audience.” Young was the Keynote speaker at the American Muslim Consumer Conference held on the 30 October 2010.

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USA: Muslims Try to Get Media-Savvy

| 21/10/2010 | Reply
USA: Muslims Try to Get Media-Savvy

Beyond creating media, writer Reza Aslan thinks Muslims need to hold media accountable. He said older Muslims don’t appreciate their own economic clout, about $170 billion in annual spending. But he thinks younger Muslims do, and will eventually make demands of corporate America, whether it’s networks or advertisers.

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USA: Muslim Consumer Conference to highlight contributions to U.S. economy

| 20/10/2010 | Reply
USA: Muslim Consumer Conference to highlight contributions to U.S. economy

Muslim professionals, entrepreneurs, and media and marketing executives will meet to share their experiences during the second annual Muslim Consumer Conference on Oct. 30 in New Brunswick, New Jersey.

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Muslim brands keep faith with their audience

| 19/10/2010 | Reply
Muslim brands keep faith with their audience

If Muslim products stand a chance of going head-to-head with their Westernised counterparts, they need ethical branding and mainstream global positioning, writes Josh Colley.

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Opinion: Internationalisation of Arab Brands: the Journey to the East

| 18/10/2010 | Reply
Opinion: Internationalisation of Arab Brands: the Journey to the East

Judging by the small number of their brands that have international presence, Arab and Islamic companies are commonly described as non-branders i.e. either they do not seek to achieve brand recognition and dominance or they do not know how to do it.

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Brunei Halal eyes wider market

| 17/10/2010 | Reply
Brunei Halal eyes wider market

BRUNEI Halal brand’s marketing and trading agency is looking at two countries within the region as potential markets following the initial success of its entry in the Singapore market.

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Brunei: Brunei Halal Brand A ‘Facilitator’ Of Trade

| 05/10/2010 | Reply
Brunei:  Brunei Halal Brand A ‘Facilitator’ Of Trade

The premium halal brand, launched in 2009, is said to be the first proper attempt to put together a global halal brand that will reap the potential commercial returns of catering to the consumption needs of Muslims worldwide.

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Opinion: Halal Participation Banking…is this the next chapter?

| 17/08/2010 | Reply
Opinion: Halal Participation Banking…is this the next chapter?

Thompson Reuters Global Head of Islamic Finance, Rushdi Siddiqui, airs some thoughts on whether Islamic banking needs to be re-branded

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Ogilvy & Mather launches the first ‘bespoke Islamic branding practice’

| 20/05/2010 | Reply
Ogilvy & Mather launches the first ‘bespoke Islamic branding practice’

A statement from the agency called this practice “the world’s first bespoke Islamic branding practice, offering expert practical advice on how to build brands that appeal to Muslim consumers, globally”. We have always wondered who would be the first…

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Export Strategies for Halal Producers

| 08/05/2010 | Reply
Export Strategies for Halal Producers

The Halal market is on the move. Since the first Malaysian International Halal Showcase (MIHAS) in 2004, and the first World Halal Forum in 2006, you can now attend Halal trade shows and conferences all around the world practically every month of the year. Brunei, Philippines, Thailand, Dubai, France, USA, Indonesia, and South Africa, are […]

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