The CEO of Brunei Tourism has highlighted the need for member countries of the Organisation of the Islamic Conference (OIC) to work together in promoting a Joint Islamic Tourism programme that could bring vast benefits to the region.
Global CEO of Ogilvy, Miles Young, whose agency is part of WPP Group, says he wants to emphasize “the importance of Islamic branding and why the market should be appreciated by marketers.” Says he: “There has been some apprehension and fear about engaging properly with this audience.” Young was the Keynote speaker at the American Muslim Consumer Conference held on the 30 October 2010.
Beyond creating media, writer Reza Aslan thinks Muslims need to hold media accountable. He said older Muslims don’t appreciate their own economic clout, about $170 billion in annual spending. But he thinks younger Muslims do, and will eventually make demands of corporate America, whether it’s networks or advertisers.
Muslim professionals, entrepreneurs, and media and marketing executives will meet to share their experiences during the second annual Muslim Consumer Conference on Oct. 30 in New Brunswick, New Jersey.
If Muslim products stand a chance of going head-to-head with their Westernised counterparts, they need ethical branding and mainstream global positioning, writes Josh Colley.
Judging by the small number of their brands that have international presence, Arab and Islamic companies are commonly described as non-branders i.e. either they do not seek to achieve brand recognition and dominance or they do not know how to do it.
BRUNEI Halal brand’s marketing and trading agency is looking at two countries within the region as potential markets following the initial success of its entry in the Singapore market.
The premium halal brand, launched in 2009, is said to be the first proper attempt to put together a global halal brand that will reap the potential commercial returns of catering to the consumption needs of Muslims worldwide.
Thompson Reuters Global Head of Islamic Finance, Rushdi Siddiqui, airs some thoughts on whether Islamic banking needs to be re-branded
A statement from the agency called this practice “the world’s first bespoke Islamic branding practice, offering expert practical advice on how to build brands that appeal to Muslim consumers, globally”. We have always wondered who would be the first…
The Halal market is on the move. Since the first Malaysian International Halal Showcase (MIHAS) in 2004, and the first World Halal Forum in 2006, you can now attend Halal trade shows and conferences all around the world practically every month of the year. Brunei, Philippines, Thailand, Dubai, France, USA, Indonesia, and South Africa, are [...]
Islamic Finance news – IFN Today, Thursday, 17th May 2012
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