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The application of Food Science and Technology is key to Brunei’s
success in making the Sultanate’s agriculture production more intensive
and cost-effective, while being done in a sustainable manner, said
Ministry of Industry and Primary Resources Permanent Secretary Dato
Paduka Hj Hamid Hj Mohd Jaafar at the opening of the 11th ASEAN Food
Conference yesterday.
Malaysian companies that participated
in the just-concluded ANUGA fair of Cologne, the world’s largest food
fair and a barometer that indicates trends in the world’s food trade,
bagged good business deals despite the economic uncertainties and
downturn in demand.
The Brunei Halal brand will have its first
regional showcase at the ASEAN Food Conference here next week as the
government continues its drive to globalise the brand.
Showcase Bangladesh 2010, which will be held on Jan 8-10
at the Putra World Trade Centre here, aims to promote and project
Bangladesh’s image, heritage and culture in Malaysia. The event will be jointly organised by Bangladesh-Malaysia Chamber
of Commerce and Industry (BMCCI) and Bangladesh High Commission in
Malaysia.
Brunei will be hosting the 11th ASEAN Food
Conference, which will take place later this month from October 21-23. The three-day conference will see food experts from the
International and ASEAN community gather at the Rizqun International
Hotel to discuss topics under the theme “Food Science and Technology:
Innovative Approaches and Opportunities for Global Market”.
The APEC SMEs ministers concluded their two-day
meeting in Singapore yesterday and adopted a Joint Ministerial
Statement, which highlighted the progress of all the work APEC has done
since they last met in Chiclayo, Peru in 2008. Aligned to the major theme of the meeting “Helping SMEs Access
Global Markets and Overcome Trade Barriers”, the ministers discussed
issues relating to “Developing market research and market access
capabilities” and how to “Help our SMEs position for growth after the
crisis”.
America
has indeed been the world’s most sophisticated consumer market and so
no wonder its marketers are the most innovative. From major brands such
as Ford, McDonalds, Coca-Cola, Disney, Apple, Citibank to smaller
emerging brands, the level of market segmentation and target marketing
in this vast/ diverse market is incredible.
The Malaysian Halal Conference and Exhibition (MHCE) 2009 is being organized in conjunction with the International Islamic Tourism and Halal Week (IISTHAL 2009). It is being jointly organized Khaaz International Sdn Bhd, Malaysia and the Malay Traders and Industrialists Association of Malaysia (PERDASAMA) in collaboration with GITC Secretariat Sdn Bhd and will be coordinated by the Islamic Tourism Centre, Ministry of Tourism of Malaysia.
Muslims in the US are used to coming under the spotlight, but
this time, things are different. With a combined spending power of $170
billion, this diverse community of around 8-9 million spread across the country
is emerging as an attractive, and largely untapped, consumer demographic. The staging of the first American Muslim Consumer Conference
on 31st October at Rutgers University, Busch Campus Centre,
Piscataway, NJ, will be the first gathering of industry professionals to
examine this potent market sector, and explore its rich potential.
PHUKET’S annual Halal Festival has begun at Saphan Hin public park and will run until September 24. The food fair celebrates the end of Ramadan for Muslims throughout the Andaman provinces. Along with surrounding provinces, Phuket has a large number of Muslim residents.
With
an estimated 10 to 15 tons of seafood being auctioned off within the
Dubai fish market on a daily basis, the seafood trade in the emirate
remains thriving amidst the current recession. Dubai’s relatively
affluent expatriate community and its hospitality sector also make the
emirate an excellent hub for Halal seafood imports and exports from
across the globe.
The
Thai Embassy in Qatar, with the support of Grand Hyatt and Qatar
Airways, will organise a grand Thai Festival from September 28 to
October 3. Promotions like these are another reason why Thai food is so well-known around the world, and why they are so successful in promoting their Halal export products and services.
KasehDia Sdn Bhd,
organiser of the World Halal Forum, will for the first time organise
the event in Europe from Nov 17-18. With the theme, “Halal Market Potential- A Regional Force”, the forum
will be held at The Hague, Netherlands, and is expected to attract
about 300 delegates from over 40 countries.
Pakistan’s first ever major Halal event, Global Halal Expo and Global
Halal Congress have been slated to be held in Karachi from 12th to 14th
February 2010 at the Karachi Expo Centre. Expected to be held back to
back in Karachi, Global Halal Congress is an international conference
for leading Halal industry players, Halal certification bodies and
other major stakeholders to discuss the latest trends and issues in the
Global Halal industry and to identify the opportunities available for
Halal suppliers. The Global Halal Expo will be an international Halal
exhibition showcasing Halal products and services from all over the
world.
The ad campaign by Panzani-owned, Lyon-based food brand Zakia Halal
is the first ever mass-market promotion of halal food to France’s
estimated five million Muslims. The TV spots kicked off on Aug. 17 to
coincide with the start of the holy month of Ramadan, and have been
running on most of France’s largest television channels since.
AMSTERDAM – As of today, Muslims from all over the world can search the World Wide
Web safely without coming across content that might be considered “Haram”
according to the Islamic Law. The search engine, ImHalal.com (http://www.imhalal.com/ ), only fetches
results that are flagged as to be “Halal”.
The power of the Islamic purse has broken new ground
in France with the country’s first primetime TV advertisement for halal
food. In a surprising development for a country poised to ban the burka,
the advert for the first time directly targets France’s five million
Muslims, offering them microwaveable paella, lasagna and shepherd’s pie
prepared in accordance with Islamic law.
Domestic Trade, Cooperative and Consumerism Minister Datuk Seri
Sabri Yaakob, witnessed the partnership signing ceremony today, which
would pave the way for the three companies to jointly produce the
on-line version of Halal Pages (e-Halal), Malaysia Tourist Pages
(e-Holiday) and food and beverages outlets directory (e-Dining). Under the e-Halal directory, only halal-certified companies would
be allowed to place advertisements for their halal products, including
service providers like financial institutions and takaful companies.