Category: Research

The World’s Top 20 Public Intellectuals

| 24/06/2008 | Reply
The World’s Top 20 Public Intellectuals

What I find interesting about this ranking is that at first glance one is impressed at how the top 10 intellectuals voted for are all Muslim. Then you read that 500,000 ballots were cast in 4 weeks, which also is impressive. However, when you carry on reading the article look and see how the candidates themselves were instrumental in campaigning to put themselves into the top 10 through their own publications and websites! This is the power of the press and the internet.

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The Eye of the Female Consumer

| 17/06/2008 | Reply
The Eye of the Female Consumer

An interesting article on the female consumer for anyone interested in branding and marketing. Might also help a few women explain to their male counterparts why their visions may differ.

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A T Kearney issue report on Addressing the Muslim Market

| 02/05/2008 | Reply
A T Kearney issue report on Addressing the Muslim Market

“Since Muslims are the fastest growing consumer segment in the world, any company that is not considering how to serve them is missing a significant opportunity to affect both its top-and bottom-line growth. Deciding to serve the Muslim consumer will depend on the ease with which the company can address this market and the opportunity versus the cost of doing so. Although there are political and social pitfalls to consider, the opportunities are so vast and far-reaching that they greatly outweigh the risks. With many of the world’s consumer segments reaching a saturation point, the Muslim consumer is fast becoming a new outlet to build a base for future growth.”


While this quote from A T Kearney’s report, “Addressing the Muslim Market” is not necessarily anything new to many of the Halal sector players, the fact that this report has appeared in the mainstream is itself a clear confirmation of what many of us have been saying for years.

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Hannover University ‘Stunning versus Slaughter’ research report

| 16/07/2007 | Reply
Hannover University ‘Stunning versus Slaughter’ research report

This is a translation of the study conducted by the Hannover University in 1978 on the effects of stunning and Halal slaughter on sheep and calves. It provides a strong argument that the Halal method is effectively painless for the animals, as opposed to the captive bolt stunning method which caused measurable trauma.

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