Category: Trends

Summary of Ogilvy Report on New Muslim Consumer

A pioneering research study by Ogilvy & Mather, in partnership with TNS, has revealed the emergence of the ‘New Muslim Consumer’: young, proud of their religion and emblematic of the remarkable spending power embodied by the world’s fastest-growing religion. You can read the Executive Summary here…

Consumers spending more at restaurants, but…

New data released this week indicated that more consumers are spending money at restaurants in the United States, but the average dollars spent per check continues to decline.

Mainstream future food trends favourable to Halal sector

Euromonitor’s 2010 report on current and future trends in the food industry has many valuable lessons for Halal sector stakeholders. Particularly interesting is the news from the baby food sector, where the five top growth areas are all Asia and North African. Well worth reading…

France’s wealthy young Muslims fuel boom in halal food

An affluent middle class of young Muslims is driving a boom in sales of halal products, including alcohol-free sparkling wine and Islam-approved foie gras in France.
The new consumers, known as the beurgeois – a combination of bourgeois and beur, slang for a French person of North African descent – [...]

Halal Food – a growing industry in France

A clip from France 24 TV station, on their International news section. This is a 15-minute interview with Cedomir Nestorovic, Professor of Marketing at ESSEC Business School and Nawal Dehiri, Research Analyst with Solis. The discussion covers some interesting points from both economic and political perspectives.
You can see it here… http://www.france24.com/en/20100330-food-industry-economy-halal-islam-france

Organisational leadership qualities…

What makes a leader? While much has been written, discussed and debated in response to this thorny question, there is no clear consensus on the answer. Yet, the meaning of leadership remains the single most important challenge facing any organisation.

The 2-Minute Opportunity Checklist for Entrepreneurs

One of the results of the new Halal niche market is lots of new Halal entrepreneurs. This article from a blog on the Harvard Business Review site is a great wake up call to things you may have forgotten to consider before taking the leap away from being an employee.

KFC increases their “Halal Trial” in UK to 74 outlets

In response to consumer demand, and no doubt with an eye on the bottom line, KFC have increased the number of outlets around the UK offering a Halal menu to seventy-three locations. This is an interesting move, and one that will probably provoke a mixed response – not least because of the Halal Food Authority ruling that allows ’stun-to-stun’ prior to slaughter, a view that not all consumers are happy with. The fact that KFC have made their position and their definitions of Halal very clear on their website is a commendable move that others would do well to emulate.

5th IHMC 2010: Bringing Brunei to the Cutting Edge of the Halal Market

5th IHMC 2010: Bringing Brunei to the Cutting Edge of the Halal Market

Abdalhamid David Evans, managing director and senior analyst for halal specialist consultancy Imarat Consultants, touted the 5th International Halal Market Conference titled ‘Halal-The Next Decade’ to be held at the International Convention Centre in Brunei Darussalam on June 5-6 2010. “This year, we are really trying to bring Brunei into the cutting edge and show how this market is developing. We will be reviewing the past, analysing the present and forecasting the future,” he said.

Penang to become first halal leather trading hub

There’s always a new niche market and Malaysia trying one. The state of Penang is signing an MOU with a company in Britain to become the first international Halal leather trading hub
in the world. Distinguishing pig skin from cowhide can be a consideration for Muslims, but taking it to whether it is is Halal certified? You tell us!

Execute Effective Islamic Brand Strategy, says Expert

Ample business and market opportunities await Islamic companies in Muslim and non-Muslim countries if they can execute effective branding strategy, according to a branding expert from Oxford University.

Halal industry an ‘exciting’ prospect for Brunei: OBG expert

EXPERTS from the Oxford Business Group (OBG) have expressed
anticipation over the growth of Brunei’s halal branding and industry,
saying that it is a “very exciting” prospect and niche that Brunei can
capitalise on.
“There are many (international) businesses wanting to register their
products here…This is a very executable business plan,” he said during
the launching of OBG’s The Report: Brunei Darussalam 2009 at the Empire
Hotel and Country Club on Tuesday.

Natural and Organic Food Consumers staying loyal to the category despite recession

A recent survey from market research firm Mintel shows that nearly
40% of consumers claim they haven’t changed organic product purchasing
habits because of the recession and only a mere 3% have stopped buying
organic products altogether.

The European Halal Market Outlook

The demand for Halal products and services in Europe is steadily increasing, and this is driving some changes in the industry that are likely to have ripples beyond the shores of the EU. Halal is now being seen as a potential engine of growth in economies all over the world, and it may well be that the next wave of initiatives in the market will not be coming from the more traditional markets of S E Asia of the Middle East, but from the West.

Islamic branding: the next big thing?

THERE is a sense of the arrival of a new “big thing” in the world of
marketing – and it is coloured green; not the familiar grass green of
the environment, but the deeper green of Islam.
For the first time, it is a topic which is receiving serious public
attention; and the future of Islamic branding was in the spotlight at
the last World Islamic Economic Forum in Kuala Lumpur.