Category: Trends

Islamic branding: the next big thing?

| 31/01/2008 | Reply
Islamic branding: the next big thing?

THERE is a sense of the arrival of a new “big thing” in the world of
marketing – and it is coloured green; not the familiar grass green of
the environment, but the deeper green of Islam.
For the first time, it is a topic which is receiving serious public
attention; and the future of Islamic branding was in the spotlight at
the last World Islamic Economic Forum in Kuala Lumpur.

Read More