Malaysia: MIHAS 2014 sales up 21pc to RM966.4 million

| 16/04/2014 | Reply

MIHAS-logo-125KUALA LUMPUR, April 16 (Bernama) — The combined sales generated during the recent 11th Malaysia International Halal Showcase (MIHAS 2014) hit RM966.4 million, a 21 per cent increase over last year’s RM798.72 million.

The key sectors which attracted strong interest among buyers at the four-day exhibition which ended last Saturday, were beverages, processed and ready-to-eat products, frozen food, seasoning and spices, said MIHAS in a statement today.
The strong sales were also driven by the Incoming Buying Mission, organised in conjunction with the exhibition to allow buyers and sellers to meet over pre-scheduled business meetings.
“About 400 buyers from 41 countries participated in the business meetings. They were from China, Japan, Korea, India, Mongolia, Indonesia, Saudi Arabia, the United Arab Emirates, Turkey and Qatar,” the statement said.
The exhibition this year attracted 20,818 visitors from 60 countries, a year-on-year increase of 12.5 per cent.  —  Bernama

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Category: Asia, Media & Events, Partner Events

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