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Saudi Arabia: New Brazilian food brand to enter KSA

| 25/06/2012 | 1 Reply

JEDDAH — A Brazil-based halal food manufacturer has announced plans to supply a range of products to Saudi Arabia.

Maricota brand products, made by Clap Foods, are about to enter supermarket shelves in Saudi Arabia after signing contracts to supply 300 tons of frozen products to Al Othaim Markets, a chain that operates in retail, wholesale and distribution of foods in the Kingdom.

The contract includes the sale of cheese bread, pizzas, lasagne, kibbehs, chicken cakes, cheese biscuits and pancakes.

“We are in the third year of the company’s internationalization project,” said Julio Cezar Ribeiro, international business director at Clap in comments published by the Brazil Arab News Agency.

“We aim, in five years, to have 20 percent of revenues coming from the foreign market,” he added.

Apart from Saudi Arabia, Clap has clients in the United States, Angola, Spain, France, Chile, Peru, South Africa and China. The order to Saudi Arabia will be delivered over a period of six months, Ribeiro added.

 

“The Arabs may represent at least 25 percent of exports. The potential is very large,” he said.

Clap Foods aims to reach revenues of $245 million this year.
In 2011, Clap got halal certification for 37 items and this year participated in food trade show Gulfood, resulting in the company winning its first client in the region.
The company said it is also in negotiations to sign deals with companies in the UAE and Lebanon. — SG/Agencies

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Category: Brazil, Food Manufacturing, Middle East & Africa, Saudi Arabia, The Americas

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  1. How can Brazilians produce halal food? I assume they use muslims to slaughter animals. What about feeding animals, do they use halal feed for animals? I would be cautious to buy meat from a non-Muslim country.

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