“Islamic Marketing” or “Islamic Branding” as it’s colloquially known is fast becoming one of the ...
Businesses are failing to make the most of one of the world’s fastest-growing markets, according ...
As more and more transnational companies look at expanding their footprints in the global Islamic ...
Existing brands are taking a keen interest in the global Muslim consumer segment. It’s the ...
Despite the austere image of Islamic living, robust spending is not absent. Muslims who have ...
Nazia Hussain, Head of Strategy Ogilvy Noor, said that, where Islamic branding is concerned, “fear ...
Global CEO of Ogilvy, Miles Young, whose agency is part of WPP Group, says he ...
If Muslim products stand a chance of going head-to-head with their Westernised counterparts, they need ...
Judging by the small number of their brands that have international presence, Arab and Islamic ...
