Tag: Muslim Consumer

Indonesia: Non-food products tap into huge Muslim market in Halal boom

| 28/05/2018 | Reply
Indonesia: Non-food products tap into huge Muslim market in Halal boom

Indonesia’s growing Muslim consumer base has inspired companies to promote the halal label in their products, even if the brands sell non-food products.

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Opinion: Companies produce Halal cosmetics for growing Muslim population

| 21/12/2016 | Reply
Opinion: Companies produce Halal cosmetics for growing Muslim population

Consumers will spend about $27 billion on halal cosmetics this year, and sales could jump to $39 billion by 2019, researcher Technavio estimates.

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Cities step up campaigns to woo Muslim visitors

| 25/10/2015 | Reply
Cities step up campaigns to woo Muslim visitors

Muslims are emerging as a greater force in global travel spending and Southeast Asia is becoming a favored destination of this growing consumer market.

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US fashion labels target under-served Muslim market

| 16/07/2015 | Reply
US fashion labels target under-served Muslim market

American labels may be pushing so-called Ramadan fashion overseas, but Muslim designers say there is a demand for it in the United States too.

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UAE: New concept in fashion weeks announced, iFash™ 101 Week

| 16/06/2015 | Reply
UAE: New concept in fashion weeks announced, iFash™ 101 Week

IFDC Founder announces the launch of Fashion Week dedicated to modest wear and iFash™ with French fashion institute, Esmod to be their partner for the event.

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UK: How fashion is courting the Muslim pound

| 13/06/2015 | Reply
UK: How fashion is courting the Muslim pound

Set to start next week, Ramadan and especially Eid increasingly signal a spending spree among Middle Eastern visitors to the UK.

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Opinion: Can Manufacturers Appeal to all Consumers?

| 30/05/2015 | Reply
Opinion: Can Manufacturers Appeal to all Consumers?

Manufacturers must appeal to Muslims without alienating non-Muslim consumers if they want to maximise sales , say experts.

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Over 100 tour operators sign up to world’s first B2B Halal travel aggregator

| 11/05/2015 | Reply
Over 100 tour operators sign up to world’s first B2B Halal travel aggregator

The Muslim Travel Warehouse is the first time ever that travel agents have access to comprehensive tailored holiday packages directly for Muslim consumers.

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Opinion: The growing untapped market of Muslim consumers worldwide

| 08/12/2014 | Reply
Opinion: The growing untapped market of Muslim consumers worldwide

When looking for a new segment to launch your brand in there are not many untapped mines left. So, where should you look? The Muslim consumers.

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Opinion: Fashion’s Missed Muslim Market Opportunity

| 02/05/2014 | Reply
Opinion: Fashion’s Missed Muslim Market Opportunity

Socio-economic and political developments, aided by the connectivity of the Internet, have galvanised a newly emergent Muslim consumer demographic.

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Opinion: American Muslim consumer market worth billions

| 29/01/2014 | Reply
Opinion: American Muslim consumer market worth billions

But big American companies have yet to latch on to this demographic — leaving an opening that is being filled by Muslim entrepreneurs.

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Opinion: Innovation is achieved by sharing our values

| 30/11/2013 | Reply
Opinion: Innovation is achieved by sharing our values

This week’s Global Islamic Economy Summit in Dubai was a breath of fresh air centering around talk of consumer values, of innovating for consumer needs and understanding who is the Muslim consumer.

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Opinion: The politics of halal

| 01/04/2013 | Reply
Opinion: The politics of halal

This is probably the most extreme case so far when it comes to the politics of halal. But tensions over manufacturing, certifying and promoting halal products are replicated in other countries, too.

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Opinion: Ogilvy Noor Year 2013 in Review

| 01/02/2013 | Reply
Opinion: Ogilvy Noor Year 2013 in Review

In the last 12 months, awareness, interest and brand engagement with the Muslim consumer has continued on a steep upward curve. From an Ogilvy Noor perspective we take a look back at the events, ideas and highpoints of the year.

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USA: American Muslims Continue Growth and Diversity as an Untapped Niche Market

| 11/10/2012 | Reply
USA: American Muslims Continue Growth and Diversity as an Untapped Niche Market

Since its inception in 2008, the American Muslim Consumer Conference (AMCC) has played a key role in creating awareness for this key growing niche market and has served as a networking platform for several of the key players. DoubleTree by Hilton Hotel, Newark Airport, New Jersey on November 17th, 2012.

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Opinion: ‘Shariah-compliant’ tourism opens new markets

| 17/09/2012 | Reply
Opinion: ‘Shariah-compliant’ tourism opens new markets

These days, more and more Muslim travellers are looking for the “halal” label on hotels, restaurants and even airlines when they travel. One-quarter of the world’s population is Muslim and they are becoming a growing sector of the world’s economy

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Opinion: Halal Products – Burgeoning Growth Ahead

| 05/09/2012 | Reply
Opinion: Halal Products – Burgeoning Growth Ahead

The race is on to take advantage of the $2 trillion (and rising) market opportunity represented by the global Muslim population, many of whom are young, well educated, fashion conscious and tech savvy.

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USA: How ‘Millennials’ Are Changing Food as We Know It

| 05/09/2012 | Reply
USA: How ‘Millennials’ Are Changing Food as We Know It

Yes, Millennials still prefer cheaper food, and want it to be convenient. But they are also more willing to pay for fresh and healthy food, and are willing to go to great lengths to find it. And they are also more aligned with the “food movement.”

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Opinion: Halal toothpaste, anyone? Religious observance has become a global brand

| 01/09/2012 | Reply
Opinion: Halal toothpaste, anyone? Religious observance has become a global brand

The unstoppable growth of halal products shows we are all fair game for marketers. A few years ago, the only “halal” signs one saw were on butchers’ shops, But now halal is turning into a global brand.

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UK: The rise of the affluent Muslim traveller

| 20/08/2012 | Reply
UK: The rise of the affluent Muslim traveller

A recent study conducted by Dinar Standard, a US-based consultancy that tracks the Muslim lifestyle market, found that Muslims spent about 102bn euros (£85bn, $126bn) during their travels last year.

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