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UAE-based Al Islami Foods enters into partnership with Intercol

| 25/03/2009 | Reply

BAHRAIN. Consolidating its presence in the GCC region, Al Islami
Foods, a leading halal food producer in the Middle East, today
announced its re-launch in Bahrain and distribution agreement with the
International Agencies Co in press conference held here in Bahrain
today.

The launch and new distribution partnership is part of Al Islami’s
‘Big 5’ expansion plan across the Middle East and international markets

The International Agencies Co (Intercol) will market and distribute
Al Islami Foods’ range of premium halal products in Bahrain.

For the Bahrain market, Al Islami’s product range includes catering
chicken, processed foods, frozen and fresh meat, cheese, vegetables,
canned food, honey and dates.

Addressing the press conference Saleh Abdullah Lootah, CEO at Al
Islami Foods, said: “The conventional interest-based economic system
has faced a severe blow and drawn the attention of businesses to
Islamic economic models that are based on the concept of co-operation
and equality. Hence, the halal-food market, which is structured on
these models. Al Islami Foods is one such success story of this system,
which is grabbing greater attraction of the European investors as well.
The strategic tie-up with the Intercol gives us a tremendous confidence
of huge success of Al Islami products in Bahrain.”

“Al Islami is one brand that is 100% halal and over the years we
have proved to be consistent in maintaining high quality and our
customers in Bahrain and around the world can be assured that only the
best halal products are on the shelf.

“Answering the market demand for our products in the Kingdom, we are
very happy to expand into Bahrain market. The synergy with Intercol
will be beneficial for the local market as Intercol has a widespread
distribution reach in all market segments in Bahrain, assuring an
excellent service to customers and consumers of Al Islami Foods’
products,” added Lootah.

To cater to the needs of the society, Al Islami also introduced its
unique Al Islami Cart, ‘on-the-go fresh delights every day’ concept
which offers fresh hot-dogs to the consumer in potential locations in
Bahrain. The company said it welcomes Bahraini entrepreneurs to enter
into franchise deals for Al Islami Cart.  

Speaking about Intercol’s partnership with Al Islami, Abdul Rahman
Ali Al Wazzan, Director of Intercol said: “This is a very important
partnership as we share the similar values. Al Islami products are of
superior quality and it is one brand that has earned the trust of
millions of consumers. I am sure that Al Islami products will soon
become the favourite of the people of Bahrain. Al Islami now joins the
wide range of popular products that are marketed and distributed in
Bahrain by Intercol.”

Note: Established in 1957, Intercol (International Agencies Co) is
one of Bahrain’s leading business conglomerates with a range of
business endeavours encompassing IT, telecom, marine and technical
services, consumer products, healthcare, insurance, air & sea
freight, logistics & warehousing, advertising, public relations and
travel.

Category: Food Manufacturing, Middle East & Africa

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