UK: New butchers’ posters for halal market

| 22/05/2012 | Reply
Eblex has developed new posters for butchers catering for the halal market in order to satisfy increased demand from the sector. The new beef and lamb carcase posters feature cuts and offal that were identified as the most popular by a team of halal butchers and can be displayed in butchers’ shops, to use as a reference point for staff and customers.
  Eblex master butcher Dick van Leeuwen said: “In 2010, we produced a halal lamb cuts poster, which was so well-received that we have since had numerous requests from halal butchers for a similar beef cuts poster. “In light of this, we decided to produce a beef poster and also update the original lamb poster, incorporating more cuts for customers to choose from.”
The A1-sized posters are available free of charge to all butchers based in England (a small charge applies for butchers based outside England) and can be ordered, from Eblex’s trade website, along with downloadable fliers.ht of this, we decided to produce a beef poster and also update the original lamb poster, incorporating more cuts for customers to choose from.”
Lamb Cutting Guide for the Halal Market
Because the cutting of a lamb carcase for the Halal market differs slightly from traditional English butchery techniques, EBLEX  butcher Dick van Leeuwen had to learn Halal butcher Riyad Al-Hassan to produce a specialist Cutting Guide to address the specific needs of that market. The Lamb Cutting Guide for the Halal Market was developed as a training tool and to provide a single comprehensive specification to ensure consistency throughout the Halal industry. The Guide contains step-by-step instructions demonstrating how to cut each different section of the carcase using butchery methods used in the Halal sector.
Included with the Guide is a CD containing over 100 lamb cutting specifications utilising the whole lamb carcase including offal. Translation sheets in Urdu, Bengali (Bengla) and Arabic are also available.
The Lamb Cutting Guide for Halal Market can be downloaded from the Eblex site. Alternatively, to order a printed copy or a translated version of the Guide, call the EBLEX hotline on 0845 491 8787 The posters are available free of charge to all businesses based in England. Simply enter your details in the online form, and a copy will be delivered to your door.
For businesses that are based outside of England, a small charge applies. Simply download and print the flyer, fill in your details and send it to the address below*, along with a cheque for £3.75 (inc p&p) made payable to AHDB, and the posters will be delivered to your door. * EBLEX Posters c/o PO Box 258, Wilmslow SK9 5YH.
Report Offers a Unique Insight into the Halal Market REPORT OFFERS A UNIQUE INSIGHT INTO THE HALAL MARKET‘The Halal meat market: Specialist supply chain structures and consumer purchase and consumption profiles in England’ report, published by EBLEX in November 2010, is the first authoritative study of the Halal meat industry in England. It gives an overview of the Halal market and provides an insight into Muslim consumers’ attitudes to Halal meat, using qualitative and quantitative research supported by extensive desk research. Report Offers a Unique Insight into the Halal Market. Download here.

Category: Europe, Meat & Poultry, Retail, UK

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