US halal firm invites industry leaders to visit facility

| 25/12/2014 | Reply
Midamar Sliced Pastrami... 'purely halal'

Midamar Sliced Pastrami… ‘purely halal’

Midamar, a halal food company based in the US, Midamar has extended an open invitation to Islamic scholars and designated community leaders in the US, Asia and the Middle East to visit its facilities.

Official auditors and community leaders will witness Midamar processes for themselves, a statement said, adding that Midamar will engage in discussion on the true nature of the US halal industry, its practices, challenges and opportunities.

Midamar wants to assure all consumers that while the halal food industry and scholars may not agree on all aspects of halal definitions, Midamar is among the minority in the US that remains clear about its halal practices and thus seeks to dispel certain suspicions and rumours that have surfaced recently, the statement said.

Recent news reports falsely claim that the company sold millions of dollars in meat to the GCC countries which allegedly did not follow halal practices as promised in its labelling and advertising, the statement said.

These allegations are simply incorrect and have been made without fully considering the context and diversity of the halal market, according to the statement.

As such the company’s directors do not accept these allegations and are seeking to understand what they are based on, the statement noted. – TradeArabia News Service

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Category: Branding & Marketing, Food Manufacturing, Halal Integrity, Meat & Poultry, The Americas, USA

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