Malaysia: HALFEST ASEAN 2017

HALFEST ASEAN 2017 will be held from 23rd to 27th August 2017 at MINES Exhibition Centre, Kuala Lumpur, Malaysia.

HALFEST ASEAN 2017 is estimated to receive 100,000 visitors throughout the 5-day event showcasing more than 500 companies with more than 550 booths all under one roof. We have also planned many activities for the development of participating entrepreneurs, trade visitors and consumers.

This 6th edition of this established expo will open lucrative market opportunity within ASEAN that serves over 240 million ready consumers with the aim to become the Largest ASEAN Halal Trade and Consumer Expo. Special focus will be given on inter-ASEAN trading opportunities for international Halal companies to take advantage of the ASEAN ECONOMIC COMMUNITY (AEC) initiative.

HDC, the Halal industry development authority in Malaysia as the main driver of HALFEST ASEAN will synergise its strength with SHAPERS, the creator and the developer of the prestigious MALAYSIA INTERNATIONAL HALAL SHOWCASE (MIHAS) and WORLD HALAL SUMMIT (WHS) with 15 years dedicated experience and service to the Halal industry to achieve the above aims.

The success of past HALFEST 2016 further underscores the importance of this event within the Halal industry ecosystem. HALFEST 2016 far exceeded its initial target in numbers of participating exhibitors and visitors during the five days of the expo, as per the statistics below. Further information can be obtained at

• 412 halal companies occupying 515 booths.
• 82,782 trade and public visitors.
• Media and PR value reaching RM7.71 million.
• RM4.44 million sales generated during the 5-day event.

In providing brand awareness and trade opportunities for the Halal certified companies participating in HALFEST ASEAN 2017 as well as attracting more visitors, the Halal Industry Development Corporation of Malaysia (HDC) with the HALFEST ASEAN Secretariat will be offering the benefits as below:

This inaugural programme brought to you by HDC is designed to encourage continuous inter-border trade between entrepreneurs and specially invited trade buyers.

HALFEST ASEAN will introduce the inaugural ISLAMIC BANKING, TAKAFUL and INVESTMENT WEEK in collaboration with AIBIM and MTA to be organised concurrently with the expo. Islamic Banks, Takaful Operators and Shariah-compliant Investment Agencies will be given focused exhibition spaces and prominence during HALFEST ASEAN. The pocket talk sessions presents an opportunity for entrepreneurs especially HALFEST ASEAN exhibitors to equip themselves with the knowledge and understanding of Islamic Finance and to encourage and to promote the domestic and international utilisation of Shariah-compliant financial instruments by consumers visiting HALFEST ASEAN.

Learn and equip yourself through the various pocket talks by JAKIM on Halal Certified Products and Services, HDC on Halal Industry Development Initiatives, HALADEEN on e-commerce trading, EXIM Bank on Export Trade Credit Takaful, Association of Islamic Banking Institutions Malaysia (AIBIM) and Malaysian Takaful Association (MTA) on the benefits of Islamic Banking and Takaful, SIRIM on Halal Cosmetics as well as HACCP and GMP certifications and many more.

With internationally recognised Halal certification from JAKIM, you can gain the trust and con?dence of Muslim consumers. Join the Malaysian Halal Clinic to learn how to go about applying for JAKIM’s Halal certification as well as address key issues pertaining to reapplying, renewing and maintaining your Halal certification.

Besides the exhibition and business matching, HDC will also be organising a series of conferences and seminars for the participating or visiting entrepreneurs through the various government led programmes such as the National Transformation 2050 (TN50) and ASEAN Economic Community (AEC). As the Largest Malaysian Halal Expo, there will also be programmes for the consumers to promote and cultivate Halal amongst the community.

A convenient one-stop-centre for Halal products and services. You will be able to enjoy the best deals and discounts making HALFEST ASEAN a shopping haven for all things Halal! There will be more than 150,000 Halal products and services showcased.

There will be Halal beauty products and makeovers by top local cosmetic experts. Their brand ambassadors will provide beauty tips on how to look and feel your best at all times.

Share the glam with our Celebrity Chefs at HALFEST ASEAN WOKshop. Exhibitors will also collaborate with our Celebrity Chefs, Chef Wan and Chef Jaafar Onn to promote Halal products and services with great tips and tricks from these top chefs.

The STREET FOOD KIOSKS located at the upper mezzanine floor will showcase a variety of food and beverages from Malaysia. Prepare your taste buds for an array of offering not to be missed. Visit the street food kiosks and go on a gourmet experience of your lives.

The children who are coming to HALFEST ASEAN will be able to join the Program Cilik organised by HDC to educate the children and cultivate the Halal lifestyle. In addition to this, there will also be mascots and a theme park set-up to ensure the children also enjoy their visit to the expo.

In enticing the visitors to shop more at HALFEST ASEAN 2017, we will be providing a complimentary trolley service for the visitors to reduce the burden of carrying their purchase goods throughout the exhibition and to the vehicles. The items will be compiled at a designated location by the personnel from the HALFEST ASEAN Secretariat to be collected later on when leaving.

The Halal Industry Development Corporation of Malaysia (HDC) and the HALFEST ASEAN Secretariat would like to thank you for your support towards HALFEST ASEAN 2017. To avoid long queues, please register online at

We hope to see you at the 6th Edition of HALFEST ASEAN 2017 at the MINES Exhibition Centre (MIECC), Kuala Lumpur from the 23rd to the 27th of August 2017 from 11am to 9pm.

Register NOW!
For any enquiry please reach us at +603 6203 4433 or email at

HALFEST ASEAN is hosted by the Ministry of International Trade and Industry of Malaysia (MITI), organised by the Halal Industry Development Corporation Malaysia (HDC), in collaboration with the Unit Peneraju Agenda Bumiputera (TERAJU) and the Department of Islamic Development Malaysia (JAKIM), with the strategic collaboration of Ministry of Domestics Trade, Co-operatives and Consumerism (KPDNKK), Telekom Malaysia (TM) and Bank Rakyat, with the support of Ministry of Rural and Regional Development (KKLW), Malaysia External Trade Development Corporation (MATRADE), Malaysia Malay Chamber of Commerce (DPMM) and the Muslim Consumers’ Association of Malaysia (PPIM) as well as co-organised and managed by SHAPERS Malaysia Sdn Bhd as the HALFEST ASEAN Secretariat.