A’Saffa Poultry, Oman’s leading chicken producer,
is encouraging consumers across Oman to celebrate Ramadan with the
confidence that their range of poultry products are all produced using
real Halal techniques at their state of the art farm facility in the
south of the country.
The company, which began operations in 2004, combines the use of the
latest poultry farming technology with completely Islamic Halal
slaughtering systems to give Muslims across the country the comfort of
knowing that their food has been prepared to the very highest
traditional Islamic methods.
At the facility near Thumrait, the farm’s processing centre has
been carefully designed and positioned to ensure that it faces towards
the Kaaba’h for when the chickens are hand slaughtered by specially
trained A’Saffa employees.
‘As an Omani company providing chicken to a
predominantly Muslim customer base we take our responsibilities to
ensure that our chickens are slaughtered in the correct Halal manner
says Daeij Al Hosni, Assistant Manager, Marketing.
‘The staff who actually undertake the slaughtering process are highly
trained and fully understand every aspect of Halal techniques. This is
a guarantee we give to our customers that we adhere to strict Islamic
processes that also ensure a quality product for families across the
Sultanate and internationally,’ he added.
The use of Halal techniques for hand slaughtering animals is also
becoming increasingly recognized internationally as the most humane and
healthy way to kill animals for food – and to ensure the very best
product is delivered to the consumer.
Daeij Al Hosni explains that A’Saffa is committed to ensuring that
the chickens they produce are a natural product that are given the best
quality natural feed – primarily corn and soya bean – as the chickens
grow and develop.
‘Unlike some other poultry producers, we only give our chickens
pure and natural ingredients which is in line with our commitment to
true Halal techniques at all stages of production. The way we feed our
chickens also helps to ensure the excellent and unique taste of A’Saffa
chicken that increasing numbers of Omani families are enjoying across
the Sultanate,’ added Mr. Al Hosni.
In just five years A’Saffa has grown to become recognized as Oman’s
leading poultry producer with a major market share and a significant
and growing export business to markets that include the GCC, Egypt and
At their facility in the south of Oman A’Saffa uses the latest
international poultry technology to ensure the consistent quality and
taste of their chickens. Systems have been imported from markets such
as Belgium and Denmark as part of the production process – a sign of
the company’s commitment to only using leading edge technology for the
production of their products.
Quality is maintained on an hourly and daily basis by a team of
highly trained technicians who constantly assess all aspects of
production to ensure only the very best chickens are prepared and find
themselves on supermarket shelves across the Sultanate.
Another major benefit for A’Saffa is their ability to quickly
supply local markets with frozen and fresh chicken unlike a lot of
chicken sold in local and regional supermarkets that is imported from
South America or other countries.