Al Farooj invests Dhs30 million into aggressive GCC wide expansion plan

| 16/08/2009 | Reply

The high officials from
the Sharjah Chamber of Commerce and Sharjah Municipality along with the
elite business community… were invited to the occasion

“Al Farooj expansion is part of Al Islami’s
greater “BIG 5″ development plan consolidate its hospitality segment
…” – Saleh Lootah

DUBAI: With the capital injection of Dhs 30 million for its
development, Al Farooj has unveiled its GCC-wide developmental plan.
This was announced on the occasion of openining ceremony of two new
outlets in Sharjah on Thursday.

Al Farooj has now been expanded to total of 19 branches that include:
16 in UAE, 1 in Lebanon and 2 in Oman – offering a variety of freshly
grilled and tasty shawerma sandwiches and a unique charcoaled chicken

The opening ceremony was inaugurated by the chief executive officer of
Al Islami Foods Mr. Saleh Abdullah Lootah. The high officials from the
Sharjah Chamber of Commerce and Sharjah Municipality along with the
elite business community and top managers from Al Islami group, Al
Farooj Fresh chain of retaurant, Al Islami Meat Shop and Al Islami Cart
were invited to the occasion.

Saleh Lootah, while speaking on the occasion, commented: “We are
pleased to offer an alternative, completely halal, fresh food range
which is specially produced for the tastes of the Middle Eastern
consumers.”  “Al Farooj expansion is part of greater “BIG 5″
development plan to consolidate its hospitality segment. More outlets
will be established across the GCC region by year end”, he said.

Since the aquisition of Al Farooj by Al Islami group, the Al Farooj
brand has gone through a complete overhaul to adapt to the attitudes
and tastes of a multicultural consumers living in the Middle East


Beside a fresh food option, Al Farooj is ready for franchising for an
intelligent investment into Quick-Service-Restaurant (QSR) business
based on return-on-investment. “To compete with international QSR
chains in the region, we are looking for partners who have a solid
infrastructure, commercial capabilities and who control a territory of
consumers. We are not looking to those who are one-man-operated single
units. We are looking for those who help the brand to spread with a
strong impact and in parallel to the international chains operating in
the region,” Saleh Lootah asserted.

MoU with Mohammed Bin Rashid Establishment:

Soon after introducing Al Farooj a solid and viable franchise model
last year, Al Islami signed a Memorandum of Understanding with the
Mohammed Bin Rashid Establishment for Young Business Leaders (
to offer Al Farooj for franchising to the regional investors and
entrepreneurs interested to start restaurant

Category: Middle East & Africa, Restaurants

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