Author Archive: salama

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Marketing 101 for the Global Muslim Community

| 04/12/2010 | Reply
Marketing 101 for the Global Muslim Community

The answers lie in, first, understanding the trends within the community then, secondly, delving into each subset of the trends to identify emotional triggers that would provide a platform for the brand to establish itself with its target segment and lastly, basing or developing the brand’s business strategy on the ethical values of Islam.

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Malaysia must comply with International Standards

| 03/12/2010 | Reply
Malaysia must comply with International Standards

In the New Economic Model – Concluding Part report launched by Prime Minister Datuk Seri Najib Tun Razak Friday, it said concerns on food safety, labour rights, best practices in environmental protection and climate change management will also add to new international protocols that could impose barriers to Malaysian exports to global markets.

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UK: Birmingham Muslim Community Outraged

| 03/12/2010 | Reply
UK: Birmingham Muslim Community Outraged

Members of the Birmingham Muslim community raised concerned to the Birmingham EHO with regards to halal poultry falsely labeled by major high street chain KFC.

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Turkey: TSE addresses Islamic countries for common Halal certificate

| 03/12/2010 | Reply
Turkey: 	 TSE addresses Islamic countries for common Halal certificate

Turkish Standards Institute (TSE) President Tahir Büyükhelvac?gil has said they have the competency to certify products halal and are ready to do so when there is a need for it.

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Malaysia: Website for quality Halal beef launched

| 03/12/2010 | Reply
Malaysia: Website for quality Halal beef launched

Real Food Company Sdn Bhd (RFC) has set up a one-stop centre for consumers to order premium Gemas Gold Meat (GGM) beef brand online.

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Pakistan: SBI signs MoU with Malaysia’s Halal Industry Development Corp.

| 02/12/2010 | Reply
Pakistan: SBI signs MoU with Malaysia’s Halal Industry Development Corp.

Sindh Board of Investment (SBI) achieved a historic milestone in its progress towards development of Halal sector in Pakistan by signing a Memorandum of Understanding with Halal Industry Development Corporation (HDC) which is the premier agency for development of Halal Industry in Malaysia.

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Meet the new Muslim Consumer

| 02/12/2010 | Reply
Meet the new Muslim Consumer

When it comes to big consumer markets, Asia is not short of contenders. China and India, with their billion-plus populations have led the way, while a number of large emerging markets are now also catching the eyes of marketers.

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UAE: Burger Fuel chain plans to open 15 outlets in UAE

| 02/12/2010 | Reply
UAE: Burger Fuel chain plans to open 15 outlets in UAE

New Zealand’s Burger Fuel chain of restaurants, known for its grass fed halal meat, will open 15 outlets in the UAE, within the next five years.

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USA: ISNA Advances the Halal Movement at World Halal Forum-Europe

| 01/12/2010 | Reply
USA: ISNA Advances the Halal Movement at World Halal Forum-Europe

The Forum team brought a distinguished array of speakers and panelists who illuminated the promise and some of the pitfalls of the Halal industries. Halal industries represented were food, finance, cosmetics and personal care products, pharmaceuticals, travel, and logistics. The speakers gave plenty of information for the attendees to weigh, and experts in the audience also contributed to the panel sessions.

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Malaysia: Sozo To Tap Into Malaysia’s Strategic Halal Food Platform

| 01/12/2010 | Reply
Malaysia: Sozo To Tap Into Malaysia’s Strategic Halal Food Platform

Sozo Global Ltd, an export driven one-stop gourmet food specialist from Shandong, China, aims to use Malaysia’s strategic position to become a global exporter in the halal food segment.

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Malaysia: Terengganu university to boost Halal market

| 01/12/2010 | Reply
Malaysia: Terengganu university to boost Halal market

Universiti Sultan Zainal Abidin will provide guidance and support to businesses wanting to tap the halal market, including providing fully equipped halal and herbal laboratories for ingredient and composition testing.

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New Zealand: NZ selling Haram meat to Muslim countries

| 01/12/2010 | 1 Reply
New Zealand: NZ selling Haram meat to Muslim countries

New Zealand companies are exporting non-kosher [haram] beef and lamb to Muslim countries by suppressing the fact that the animals were not slaughtered but killed with bolt gun after being stunned.

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UK: Tesco adds seven ranges to ethnic line-up

| 01/12/2010 | Reply
UK: Tesco adds seven ranges to ethnic line-up

The supermarket giant is adding specialist Turkish, Sri Lankan, Latin, Filipino, African, South African and Greek-Cypriot ranges to a roster that already includes Asian, Oriental, Afro-Caribbean, Kosher, Polish, and Halal foods.

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Pakistan: 1st Global Halal Congress in Karachi – 4 Dec 2010

| 30/11/2010 | Reply
Pakistan: 1st Global Halal Congress in Karachi – 4 Dec 2010

Halal Development Council is organizing the 1st Global Halal Congress in Pakistan with the theme ‘Discover Pakistan’s Halal Potential’. The Halal Congress is an International conference to introduce Pakistan to the leading Halal industry experts, global Halal agenda promoters and international Halal certifiers.

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Aston Denpasar Hotel & Convention Center in Bali Goes ‘Halal’

| 29/11/2010 | Reply
Aston Denpasar Hotel & Convention Center in Bali Goes ‘Halal’

Underlining the growing role of the Indonesian domestic market, now estimated to represent nearly 60% of all visitors to Bali, a leading four-star property in the capital city of Denpasar has obtained Halal Certification from the Majelis Ulama Indonesia (MUI).

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Opinion: Islamic Banking: The Untold Billion-dollar Story

| 29/11/2010 | Reply
Opinion: Islamic Banking: The Untold Billion-dollar Story

Advertisers in the Western world are realising to the fact that the Muslim consumer segment of about 1.8bn people is undeniably the next important market that needs a bit of understanding. Also, it remains largely untapped.

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New Zealand: MP Carter makes quick u-turn

| 28/11/2010 | Reply
New Zealand: MP Carter makes quick u-turn

Carter was being sued by the Auckland Hebrew Congregation for changing the law in May to make traditional Jewish slaughter of animals illegal. The case was set to begin in the High Court at Wellington tomorrow – until an embarrassing backdown by Carter who on Friday overturned the ban he asked Cabinet to support.

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EU: A European Standard on halal food?

| 28/11/2010 | Reply
EU: A European Standard on halal food?

The European Committee for Standardization (CEN) set up a Working Group to analyse the feasibility of a European Standard on halal food.

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UK: The World Halal Forum Europe 2010 In London

| 27/11/2010 | Reply
UK: The World Halal Forum Europe 2010 In London

The World Halal Forum Europe, UK’s first major halal industry event to date, has, at its second meeting in Europe, sent a strong message to manufacturers and retail chains on the need to respect Muslim consumers in a growing halal market.

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Malaysia: 8th MIHAS 2011 ‘Expanding your business horizon’

| 26/11/2010 | Reply
Malaysia: 8th MIHAS 2011 ‘Expanding your business horizon’

MIHAS 2011 will be kicking off its eighth showcase from April 6 to 9 at Kuala Lumpur Convention Centre, Kuala Lumpur. Aiming to reach out to the global halal players worldwide, MIHAS 2011 is back with a new theme entitled, “Expanding your business horizon”.

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