Bandar Seri Begawan – HIS Majesty the Sultan and Yang Di-Pertuan of
Brunei Darussalam yesterday officiated at the fourth International
Halal Products Expo (IHPE), which saw the unveiling of the Brunei Halal
brand that will be used to market halal products locally and abroad.
Present to accompany the monarch at the International Convention
Centre was His Royal Highness Prince Haji AlMuhtadee Billah, the Crown
Prince and Senior Minister at the Prime Ministers Office, His Royal
Highness Prince Haji ‘Abdul ‘Azim, His Royal Highness Prince ‘Abdul
Malik and His Royal Highness Prince ‘Abdul Mateen.
On hand to greet His Majesty and the Royal Family upon arrival were
the Minister of Industry and Primary Resources, Pehin Orang Kaya Seri
Utama Dato Seri Setia Hj Yahya Begawan Mudim Dato Paduka Hj Bakar,
Minister of Health Pehin Orang Kaya Indera Pahlawan Dato Seri Setia Hj
Suyoi Hj Osman and Religious Affairs Minister Pehin Jawatan Luar
Pekerma Raja Dato Seri Utama Dr Ustaz Hj Md lain Hj Serudin. The three
ministries are the co-organisers of the expo.
Meanwhile, Permanent Secretary at the Ministry of Industry and
Primary Resources Dato Paduka Hj Mohd Hamid Hj Mohd Jaafar as the
cochairman of IHPE briefed His Majesty on this year’s expo as the
monarch toured the booths.
Among the booths highlighted this year was the exhibition on the
Brunei Halal brand. Symbolised as an emblem of black and green with
Islamic shaped features, the logo will be placed on products which come
under the brand.
His Majesty took a first look at the first two products using the
Brunei Halal brand: prawn crackers from Marimin Sdn Bhd and orange
juice from Healthson Corporation Sdn Bhd from Malaysia. Mock products
bearing the new brand were also on display to give a preview of what
Brunei’s future in the halal industry could shape up to be.
The Brunei Halal brand will also provide a platform for the
development of local products in terms of marketing, advertisement and
A new company, government-owned Brunei Wafirah Holdings Sdn Bhd, has
been established as the owner of the Brunei Halal brand. The IHPE will
run for four days and will coincide with the International Halal Market
Conference scheduled for August 1-2. — Courtesy of The Brunei Times