Danial Norjidi, Borneo Bulletin
A MEMORANDUM of Understanding (MoU) was signed yesterday between Ghanim International Corporation, Golden Tree Sdn Bhd and Chinese company Pure Fresh International Holdings Limited yesterday at the Design and Technology Building in Anggerek Desa.
The MoU was signed with the intent of integrating the three parties’ competitive advantage for international business development.
Pure Fresh International Holdings Limited is located in the People’s Republic of China, and is the leading O2O (online to offline) fresh product chain platform worldwide which integrates all superior resources from global supply chain in line with the enterprise’s principle of direct supply from global production bases.
Golden Tree Sdn Bhd is headquartered in Brunei Darussalam. It operates diversified industries with multiple in-depth cooperative resources in Southeast Asia.
Ghanim International Corporation Sdn Bhd is a state-owned enterprise located in Brunei Darussalam which develops, markets and promotes high-quality halal food products under the bruneihalalfoods brand with production bases and reliable suppliers across the world.
Signing on behalf of Ghanim International Corporation was its Chief Executive Officer (CEO) Dr Nur Rahman, while Golden Tree was represented by CEO Hakim Chen and Yiyan Ou signed on behalf of Pure Fresh International Holdings Limited. Witnessing the signing were Dato Paduka Dr Awang Haji Mohd Amin Liew bin Abdullah, Deputy Minister of Finance and Chairman of Ghanim International Corporation; and Yang Jian, Ambassador of the People’s Republic of China to Brunei Darussalam.
In a speech at the event, Ghanim International Corporation’s CEO Dr Nur Rahman said that the MoU signing “highlights the long-standing cooperation and collaboration that has been in discussion between Ghanim International Corporation, Golden Tree and Pure Fresh International Holdings Limited.
“While the relationship between Brunei and China has always been strong, today’s occasion signals the level of strength that can only pave the way for further opportunities in the region and beyond.”
He touched on the global market value of the Halal industry, noting that it makes up 16 per cent of the world whole food industry and has the potential to reach 20 per cent in the world food industry products trade alone.
“This potential is not only a rightful representation of the figures that have driven us to reach in the commercial industry, but also a representation of what Ghanim International Corporation, together with Golden Tree and Pure Fresh International Holdings Limited, will potentially be driving in terms of market development and business promotion.
“Entry into the China market will help lead bruneihalalfoods to integrate with Golden Tree and Pure Fresh International Holdings Limited its capabilities in the areas of research and development, sourcing, marketing, distribution and many others,” he said.
“This MoU is not only indicative of the strategic cooperation that has long been in deliberation between China and Brunei at the government and commercial levels, it will further set out the actions that will be taken between Ghanim and its partners to take Brunei products and services in line with its aspirations for export-readiness, thereby tapping into a large portion of the market potential.
“Overall, the Chinese and the Halal market in China are areas that have great potential to be tapped into and Ghanim, Golden Tree and Pure Fresh International Holdings are poised to make bids to together work for the same project, co-operating for the benefit of the supply chain which will in turn spur the establishment of a global direct sourcing network.
“Where China is vastly experienced in this area and abundant in resources and opportunities, Brunei, vis-à-vis Ghanim International Corporation, can stand to benefit with a great outcome of together producing, marketing and promoting high-quality halal food products under the bruneihalalfoods brand with production bases and reliable suppliers around the world.
“We are confident that Golden Tree and Pure Fresh International Holdings Limited are rightfully endowed to together hold our hands in this endeavour.”