Brunei To Showcase Products At World Halal Expo in Abu Dhabi

Brunei To Showcase Products At
World Halal Expo

By Rosli Abidin Yahya

Bandar Seri
Begawan –
Establishments from Brunei Darussalam are ready to
participate in the World Halal Expo 2007 in Abu Dhabi, United Arab
Emirates (UAE), from December 9 to 11, to popularise local products
towards global recognition as well as to build networking with
international suppliers.

The World Halal Expo will feature
halal lifestyle products, including Islamic fashion, cosmetics and
healthcare, as there has been a growing demand in the UAE for such
halal-compliant items.

The exhibition will also focus on
Islamic Finance, which is currently worth between US$200 billion and
US$500 billion annually, and a consistently growing interest for
financial market across the world.

The event, to be held at the Abu
Dhabi National Exhibition Centre, will provide insights into the
vast food industry in the Gulf Cooperation Council (GCC) countries,
comprising Saudi Arabia, Bahrain, Kuwait, Qatar, Oman and the UAE.

It will also offer an opportunity
for businesses involved in the halal food industry to get the latest
information on the developments of the halal market and its business

The exhibition is considered as an
annual landmark event, opening the gateway for the Middle East
market to the international halal industry.

Leading event organiser, IIR Middle
East, is coordinating the exhibition at a time when the global halal
industry is worth an estimated US$2.1 trillion a year, with demand
from 1.8 billion Muslims resulting in growth of US$500 billion

The exhibition is enormously
important as it provides a platform to gather, debate, discuss
standards, regulations and explore options into globalising the fast
growing halal industry.

In the GCC, the development of the
food production sector has huge potential. Regional factories and
companies may profit from tapping into the growing international
market. The expo will enable participants to promote their products
and services, and stimulate brand awareness through an extensive
marketing campaign.

Running alongside the exhibition as
a side event is the Global Halal and Islamic Business Forum, in the
effort to tackle industry and standardisation issues and other major
related topics.

Forum panel will feature
representatives from halal certification bodies from Australia,
South Africa, Bosnia & Herzegovina and the Middle East, and will
analyse different halal certification techniques, methods as well as
address the need to create a global halal certification body and

The World Halal Expo and, the
Global Halal and Islamic Business Forum will provide a platform for
leaders, industry experts and officials to forge new business
relationships and showcase global quality products in the areas of
food production and manufacturing, clothing, lifestyle products and
Islamic finance services.
— Courtesy of Borneo