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Category: Editorial

Opinion: The Porkgate Opportunity

| 05/02/2013 | Reply
Opinion: The Porkgate Opportunity

The recent scandal from pork DNA being found in Halal certified food actually highlights an opportunity. With the majority of the Muslim world importing food from non-Muslim countries, there is an opportunity to become a trusted supplier of Halal food.

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Opinion: 4 Strategies to Sharpen Your Focus

| 02/02/2013 | Reply
Opinion: 4 Strategies to Sharpen Your Focus

For example, when you need to pay attention during a call or meeting, bring a small object that you can play with, such as putty. It should be something you can manipulate mindlessly while you listen. This actually frees up your mental energy so you can focus a little better.

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Opinion: Ogilvy Noor Year 2013 in Review

| 01/02/2013 | Reply
Opinion: Ogilvy Noor Year 2013 in Review

In the last 12 months, awareness, interest and brand engagement with the Muslim consumer has continued on a steep upward curve. From an Ogilvy Noor perspective we take a look back at the events, ideas and highpoints of the year.

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Opinion: Marketing to Muslim Tourists

| 01/02/2013 | Reply
Opinion: Marketing to Muslim Tourists

In 2011, Muslims spent an estimated $126bn on travel and tourism, that is without counting the religious pilgrimages of hajj and umrah. Global revenue from Muslim tourists is expected to rise 4.8 per cent a year over the next eight years, compared with a global average of 3.8 per cent.

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Pakistan needs to be active in global halal market

| 13/01/2013 | Reply
Pakistan needs to be active in global halal market

Pakistan is still developing its own halal standards and there is no official halal certification body in Pakistan. The countries with Muslims majority are the most obvious target market for halal products especially for meat and meat products.

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Opinion: Dubai’s timely vision

| 13/01/2013 | Reply
Opinion: Dubai’s timely vision

Halal is not just about food, but is also a consumer non-cyclical asset class, and, with Muslim demographics rising and interest by non-Muslims, the inclusion of Halal by Shaikh Mohammed is him understanding and doing something about the eco-system Islamically.

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Opinion: LinkedIn’s Endorsements Have Become Meaningless

| 10/01/2013 | Reply
Opinion: LinkedIn’s Endorsements Have Become Meaningless

LinkedIn rolled out Endorsements in late September. The idea was that rather than go through the trouble of actually writing a Recommendation, you could merely check off a box. Think of it as a Facebook “Like” for business skills.

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Opinion: Things that bug me

| 10/01/2013 | Reply
Opinion: Things that bug me

Anyone can become angry. That is easy. But to be angry with the right person, to the right degree, at the right time, for the right purpose and in the right way… that is not easy. — Aristotle. Some post New Year Resolution peeves by Rushdi Siddiqui.

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Opinion: Ten Resolutions The Most Successful People Make And Then Keep

| 01/01/2013 | Reply
Opinion: Ten Resolutions The Most Successful People Make And Then Keep

This time of year is a great time to start making—and keeping—business resolutions, too. But sadly, like our personal goals, we often make them (year after year) with sincere intent only to see them quickly fall by the wayside, as we revert to habits we vowed to break.

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Opinion: Top 4 Supply Chain Drivers of Shareholder Value

| 01/01/2013 | Reply
Opinion: Top 4 Supply Chain Drivers of Shareholder Value

Excellence in supply chain management is a combination of operational effectiveness and added value performance. Each participating enterprise must skillfully manage all the functions involved in fulfilling its stage of the extended supply chain.

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Opinion: Inbound Marketing and Instant Gratification Don’t Mix

| 01/01/2013 | Reply
Opinion: Inbound Marketing and Instant Gratification Don’t Mix

The reality today is that even though execution is instantaneous and measurement velocity has vastly improved, it still takes time to fully assess the efficacy of your marketing activities. Typically, where the manifestations of instant gratification pop up is right after a campaign execution.

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Opinion: Cross examining Islamic finance

| 30/12/2012 | Reply
Opinion: Cross examining Islamic finance

Why aren’t more Islamic financial institutions sponsoring events that connect them to the young people, the next generation of clients and employees? Are Islamic banks and funds focusing too much on Shariah and less on the value proposition?

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Opinion: Why Corporations must invest in Spiritual Intelligence

| 22/12/2012 | Reply
Opinion: Why Corporations must invest in Spiritual Intelligence

Unfortunately, the topic of spirituality is often considered taboo in our society. It is especially taboo inside the corporate world. Much care is taken to avoid it. We are afraid to open the topic because of its close relation with religion. Spirituality is an enlightened focus on who we really are.

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Opinion: Distill Your Message to as Few Words as Possible

| 29/11/2012 | Reply
Opinion: Distill Your Message to as Few Words as Possible

One of the most valuable skills in the world is the ability to explain complex concepts in simple, easy-to-understand terms. Writing lots of words is easy. Making your point with an absolute minimum number of words is really hard.

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UK: How Christians and Muslims can marry – the official guide

| 26/11/2012 | Reply
UK: How Christians and Muslims can marry – the official guide

Christian pastors and Muslim imams have come together to draw up guidelines detailing advice on how to deal with inter-faith marriages. The new guidelines by the Christian-Muslim forum reinforce the need for religious leaders to accept inter-faith marriages.

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Demystifying social media

| 22/11/2012 | Reply
Demystifying social media

Social media is extending the disruptive impact of the digital era across a broad range of functions. Meanwhile, the perceived lack of metrics, the fear, and the limited sense of what’s possible are eroding. What we hope to do here is to demystify social media.

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Opinion: Why marketers need to get mobile

| 20/11/2012 | Reply
Opinion: Why marketers need to get mobile

As consumers choose to spend more time with their mobile devices, it becomes paramount for brands to get going with mobile marketing. But why are some brands dragging their feet? Simply put, many marketers are unsure how to harness the power of mobile.

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Islamic Finance: Does it include you?

| 19/11/2012 | Reply
Islamic Finance: Does it include you?

Who represents the financial interests of the super-majority of 1.8 billion Muslims comprised of have nots, students and the youth? Are they ‘bankable in the wait’ for Islamic finance for sizing and seizing.

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Opinion: 5 reasons people fail (and what to do instead)

| 10/11/2012 | Reply
Opinion: 5 reasons people fail (and what to do instead)

Why do some people achieve their goals while others fail? Perhaps it’s because successful people manage to overcome five barriers that, in many cases, guarantee failure. Here are those barriers and how to overcome them.

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Opinion: Why Executives Are So Bad At The Behavioral Side Of Management

| 10/11/2012 | Reply
Opinion: Why Executives Are So Bad At The Behavioral Side Of Management

For too long, we’ve thought of “hard skills” and “soft skills” as mutually exclusive. Hard skills are supposed to provide the value, and soft skills supposed to be subordinate, inferior, and all about feelings.

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