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Category: Editorial

USA: Brands Can Win by Tapping Muslim Market

| 29/03/2012 | 1 Reply
USA: Brands Can Win by Tapping Muslim Market

Despite an immense diversity of cultures, governments, and economies, Islam binds Muslims together in their daily lives, including consumption choices. The global halal market is worth $2.1 trillion today and is growing at an annual rate of $500 billion.

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Opinion: Half-a-trillion-dollar Halal industry looks for credibility

| 27/03/2012 | Reply
Opinion: Half-a-trillion-dollar Halal industry looks for credibility

But it’s a market strewn with confusion, as separate Muslim countries try to establish recognised standards and producers from outside the Muslim world also hurry to enter the market. That leaves many Muslim consumers crying out for reliable brands that will help them guide their choices.

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Opinion: Is it investment? Or a land grab?

| 26/03/2012 | Reply
Opinion: Is it investment? Or a land grab?

Priming it is a rush by China, India, South Korea and Gulf petro-economies to snap up land abroad to secure their food supplies. But who is buying land where – and what they are doing with it – may never be fully answered, for many transactions are never publicly announced.

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Opinion: The problems facing Muslim nations

| 18/03/2012 | Reply
Opinion: The problems facing Muslim nations

Most Islamic countries are being left behind in social progress as compared with other nations. There are essentially five reasons for this situation.

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Opinion: Why I am leaving Goldman Sachs

| 14/03/2012 | Reply
Opinion: Why I am leaving Goldman Sachs

Today is my last day at Goldman Sachs. After almost 12 years at the firm – first as a summer intern while at Stanford, then in New York for 10 years, and now in London – I believe I have worked here long enough to understand the trajectory of its culture, its people and its identity. And I can honestly say that the environment now is as toxic and destructive as I have ever seen it.

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EU: State-mosque relations in Europe, the other half of the story

| 19/02/2012 | Reply
EU: State-mosque relations in Europe, the other half of the story

Just over 1 percent of the world’s 1.5 billion Muslims reside in Western Europe, yet this minority has had a disproportionate impact on religion and politics in its new home. Approximately one out of every 25 Western Europeans is Muslim.

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Opinion: Building halal brands

| 11/02/2012 | Reply
Opinion: Building halal brands

The race is on to establish powerful international ‘halal brands’. But it’s a market strewn with confusion, as separate Muslim countries try to establish recognised standards and producers from outside the Muslim world also hurry to enter the market. That leaves many Muslim consumers crying out for reliable brands that will help them guide their choices.

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The future of ritual slaughter in the U.S.

| 13/01/2012 | Reply
The future of ritual slaughter in the U.S.

‘Meatingplace’ contacted Joe M. Regenstein, professor in the Department of Food Science at Cornell University, to discuss recent issues and the future of ritual slaughter in the United States.

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Opinion: The Muslim consumer: building your brand for a fast-growing segment

| 05/01/2012 | Reply
Opinion: The Muslim consumer: building your brand for a fast-growing segment

Here are three tips on engaging with this lucrative, untapped and potentially very loyal consumer base: focus on finance, fashion and food.

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Opinion: Blessed Meat

| 27/12/2011 | Reply
Opinion: Blessed Meat

Ali Berlow Editor, ‘Edible Vineyard’ It was truly blessed meat. Over every animal held in arms and slaughtered, a prayer was said as the swift, sharp deed of taking life in sacrifice was made. There is no denying the gravity of these transforming moments when man, animal, prayer, blade and blood meet. Life is messy […]

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USA: Brand Courage and the American Muslim Consumer

| 09/12/2011 | Reply
USA: Brand Courage and the American Muslim Consumer

The Arab Spring is opening a new frontier for brands, but American marketers may want to look a little closer to home. Ogilvy Noor’s Shelina Janmohamed reports that engaging America’s 7 million Muslims takes courage, but pays dividends.

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Opinion: How To Pray Five Times A Day With A Busy Work Schedule

| 02/12/2011 | Reply
Opinion: How To Pray Five Times A Day With A Busy Work Schedule

Working as a news wire journalist, I was often spending upwards of 10 hours a day in the office or at conferences, interviews and meetings, barely able to make time for a lunch break. If I wasn’t working, my time was divided between house chores, errands, family and friends, and exercise. I was punctual with everything in my life, except that I was late five times a day.

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Opinion: Meet the Futurists: the new Muslim consumer

| 02/12/2011 | Reply
Opinion: Meet the Futurists: the new Muslim consumer

“Islamic Marketing” or “Islamic Branding” as it’s colloquially known is fast becoming one of the most hotly debated topics intoday’s marketing circles. ‘Halal’ is moving beyond the conventional good, wholesome and pure. It is extending to beauty, pharmaceutical and even tourism.

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Are airline meals labeled Muslim Meals really Halal?

| 21/11/2011 | 2 Replies
Are airline meals labeled Muslim Meals really Halal?

The MOML – “Muslim Meal” is just a meal “without pork and without Alcohol “(In the jargon Airline Caterer term it is called a “Non-Pork”-Meal). Everything else does not meet the Islamic dietary laws. It is also not the laid down claim that the meat would be Halal slaughtered or the ingredients are Halal-compliant.

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Opinion: Islam-centric branding and marketing essential for global businesses

| 18/11/2011 | Reply
Opinion: Islam-centric branding and marketing essential for global businesses

Businesses are failing to make the most of one of the world’s fastest-growing markets, according to an international expert in Islamic marketing, Jon Wilson from the University of Greenwich. Islam-centric branding and marketing are essential for global companies, he argues, pointing out that Muslims make up a quarter of the world’s consumers.

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Opinion: Brands That Survive Will Be The Brands That Make Life Better

| 11/11/2011 | Reply
Opinion: Brands That Survive Will Be The Brands That Make Life Better

A new study of consumer engagement finds that companies that aren’t making a difference—to the world and to consumers—aren’t going to be around much longer. Instead of just making your product incrementally better than the competitor, you need to create impact.

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UK: Women & Islam – The rise and rise of the convert

| 06/11/2011 | Reply
UK: Women & Islam – The rise and rise of the convert

Three-quarters of Britons who become Muslim are female. Now a major new study has shed light on the difficulties they face in adjusting to their new life.

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Opinion: Can We Really Speak of a ‘Muslim Consumer’?

| 29/10/2011 | Reply
Opinion: Can We Really Speak of a ‘Muslim Consumer’?

When it comes to the growing arena of marketing to Muslims, the big question that the marketing industry is grappling with is: can you really speak of such a thing as a single homogeneous Muslim consumer, regardless of where they are in the world?

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Where are the angel investors?

| 26/10/2011 | Reply
Where are the angel investors?

Malaysia has raised the profile of Islamic finance, takaful and the halal industry, and, now, it must do the same to venture capital (VC). VC is an important emerging asset class that should contribute to the government’s objective of building a knowledge- based economy by 2020. There were several important takeaways from the recently concluded International Venture Capital Symposium 2011.

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Women in Saudi Arabia’s Shura Council, what next?

| 19/10/2011 | 1 Reply
Women in Saudi Arabia’s Shura Council, what next?

The recent decision by Saudi King Abdullah to allow women to run and vote in municipal elections and become members of the Shura Council, a parliament that acts as an advisory council to the King but has no legislative powers, has huge implications for the status of women in Saudi Arabia.

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