Category: The Americas

Saffron Road introduces 8 new products to Whole Foods

| 16/06/2011 | Reply
Saffron Road introduces 8 new products to Whole Foods

Saffron Road™, the packaged food brand of American Halal Co., will begin shipping eight additional All Natural, Antibiotic-Free, Hormone-Free, Halal Certified frozen foods to Whole Foods Market (NASDAQ: WFM) stores nationally in June 2011.

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USA: Krispy Krunchy Chicken experiencing growth spurt

| 11/06/2011 | Reply
USA: Krispy Krunchy Chicken experiencing growth spurt

Krispy Krunchy Chicken features Extended Shelf Life (ESL) chicken; chicken exclusively produced by Tyson; and Halal chicken, all with a proprietary preparation process.

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Opinion: An Islamic approach to ethical consumerism

| 09/06/2011 | Reply
Opinion: An Islamic approach to ethical consumerism

Until recently, halal foods were defined only by ritual slaughter and mass-market production. But today’s ethical consumer trends are making the industry take a second look at what halal really means.

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Opinion: You Had Me at ‘Halal’

| 09/06/2011 | Reply
Opinion: You Had Me at ‘Halal’

USA: By Lori Coman I recently had the pleasure of meeting the highly engaging and extremely energetic Maria Omar, director of media relations for the Islamic Food and Nutrition Council of America (IFANCA). Maria was manning their booth at the National Restaurant Association Show … the second time IFANCA exhibited there. They’ve been a presence […]

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USA: A (Uni)Vision For Life After A Mass Market

| 08/06/2011 | Reply
USA: A (Uni)Vision For Life After A Mass Market

No longer can American businesses get away with chasing a single group of consumers—that is, whites.The challenge for businesses is to figure out the best way to cater to the growing numbers of Hispanics, Asians, Muslims, and the fastest-growing group of young Americans, the 4.2 million under 18 who call themselves multiracial.

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USA: California Must Label Genetically Engineered Fish

| 25/05/2011 | Reply
USA: California Must Label Genetically Engineered Fish

Looming over consumers is the likelihood that the U.S. Food and Drug Administration (FDA) will approve the raising and selling of GE salmon–without labeling–in the very near future. The engineered fish grow to maturity twice as fast as normal salmon.

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USA: A Look at the first ever Halal Food Investable Index

| 23/05/2011 | Reply
USA: A Look at the first ever Halal Food Investable Index

For all those who have wondered when and how the $1 trillion+ Islamic Finance industry and the estimated $640 billion+ world-wide ‘Halal’ food industry will ever connect—we hopefully now have a tool that will kick this off.

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USA: IFANCA presents world’s first Halal Foodservice Kit

| 23/05/2011 | Reply
USA: IFANCA presents world’s first Halal Foodservice Kit

The Halal Foodservice Kit is designed to assist foodservice professionals better serve consumers following halal dietary guidelines – whether hospital patients or college students. American-Muslims, 8 to 9 million, make up the majority of American halal consumers.

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Brazil: Brazilians prepare for Saudi market

| 12/05/2011 | Reply
Brazil: Brazilians prepare for Saudi market

Brazilians are preparing to seek business deals on the market of Saudi Arabia, the largest Arab economy. Representatives of four companies due to participate in Food Arabia, a food industry fair to be held in Jeddah, Saudi Arabia, from May 29th to June 1st.

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Pakistan: Engro to purchase Al Safa Halal in North America

| 10/05/2011 | Reply
Pakistan: Engro to purchase Al Safa Halal in North America

Engro Corporation is all set to enter the halal food business in North America as the company has finalised and signed an agreement with US-based Al Safa Halal to purchase its food business.

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Canada: Global Halal Food Market

| 09/05/2011 | Reply
Canada: Global Halal Food Market

Global Halal Food Market May 2011 The Government of Canada has prepared this report based on primary and secondary sources of information. Readers should take note that the Government of Canada does not guarantee the accuracy of any of the information contained in this report, nor does it necessarily endorse the organizations listed herein. Readers […]

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Canada: Supermarket speaks language of Halal

| 08/05/2011 | Reply
Canada: Supermarket speaks language of Halal

Sunny Foodmart is owned by three Chinese Canadians who have stocked food from a multitude of cultures and reached out to Muslim customers with a certified halal meat counter.

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USA: Midamar executive speaks about Halal opportunities

| 26/04/2011 | Reply
USA: Midamar executive speaks about Halal opportunities

The challenges of serving the Halal market begins with the identification of the Halal consumer. How are Halal consumers defined and who are they? That answer is difficult in secular countries, as the Halal consumer could be from any one of 56 Islamic countries or simply be native of the secular state.

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USA: Ethnic Food Markets are Expanding

| 15/04/2011 | Reply
USA: Ethnic Food Markets are Expanding

According to this article, if you enjoy discussing and researching food trends, you can earn thousands of dollars at home online generating and marketing ethnic food market reports on your computer and selling them for more than $3,000 each to industries.

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Canada: Kraft calls on star chefs to capture immigrant market

| 13/04/2011 | Reply
Canada: Kraft calls on star chefs to capture immigrant market

Major North American food companies have been expanding their overseas markets for decades. But targeting ethnic consumers on home turf is still relatively uncharted territory. Industry analysts say that’s changing, as shifting demographics in Canada force mainstream food companies to recognize new growth opportunities among domestic minority groups.

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Malaysia: Saffron Road Wins Best Product Award at World Halal Forum

| 07/04/2011 | Reply
Malaysia: Saffron Road Wins Best Product Award at World Halal Forum

This prestigious award was personally presented to Saffron Road by the Former Prime Minister of Malaysia, Tun Abdullah Ahmad Badawi during the Halal Journal Awards Gala Dinner Monday evening.

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Opinion: Five myths about Muslims in America

| 02/04/2011 | Reply
Opinion: Five myths about Muslims in America

Imam Feisal Abdul Rauf looks at some of the myths that are behind the entrenched beliefs that Muslims simply do not belong in the United States and that they threaten its security?

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USA: Natural Food Brand to Address World Halal Forum

| 29/03/2011 | Reply
USA: Natural Food Brand to Address World Halal Forum

Zahed Amanullah, a member of the Board of Directors at American Halal Company, Inc (Saffron Road’s parent company), will identify opportunities in the marketplace to leverage common values such as sustainability and ethical consumerism in his presentation, Positioning Halal Values on the Retail Shelf.

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USA: American Interest in Muslims Rises After Muslim Hearings

| 26/03/2011 | Reply
USA: American Interest in Muslims Rises After Muslim Hearings

American Muslim Mom blogger Sabra has discovered how negative media about Muslims during the recent Muslim Hearings, has turned into a positive outcome for her business. Many businesses are now seeking professional assistance to reach out to Muslim consumers.

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USA: Hear about this new Halal Brand based on ethical consumerism at the World Halal Forum

| 25/03/2011 | Reply
USA: Hear about this new Halal Brand based on ethical consumerism at the World Halal Forum

Saffron Road, a pioneer in natural and organic food movement, is a praiseworthy brand for its pasture-raised and 100% vegetarian-fed livestock. Zahed Amanullah will be giving a case study on this exciting new brand to hit Wholefoods’ shelves.

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