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Category: Branding & Marketing

Opinion: 7 trends expected to shape the next phase of Halal travel sector

| 31/01/2019 | Reply
Opinion: 7 trends expected to shape the next phase of Halal travel sector

Here are some main trends that marketers should know about the halal travel sector to stay ahead of the curve.

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Opinion: Corporate Halal reputation needs to be on the top agenda for companies operating in Muslim Markets

| 30/01/2019 | Reply
Opinion: Corporate Halal reputation needs to be on the top agenda for companies operating in Muslim Markets

The Reputation Institute reported in November 2018 that nearly 84% of a company’s value is now based on reputational factors.

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SGS Helps Companies Access the Growing Global Market for Halal Cosmetics

| 29/01/2019 | Reply
SGS Helps Companies Access the Growing Global Market for Halal Cosmetics

This type of cosmetic product appeals not only to the Muslim Community but also people who see Halal cosmetics as wholesome.

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USA: Midamar Corporation is partnering with Fauzia’s Kitchen Fun to produce a line of Halal frozen entrees

| 25/01/2019 | Reply
USA: Midamar Corporation is partnering with Fauzia’s Kitchen Fun to produce a line of Halal frozen entrees

Initially, the line will have four of America’s favorite dishes: Macaroni and Cheese, Beef Biryani, Lasagna, and Salisbury Steak with Mashed Potatoes and Gravy.

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Opinion: Why more businesses are taking advantage of the growing Halal economy

| 24/01/2019 | Reply
Opinion: Why more businesses are taking advantage of the growing Halal economy

In recent years we have been able to observe a phenomenal growth in some economical sectors. One such sector is the global Islamic economy.

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SalamWeb aims to promote ethical, Shariah-compliant web browsing

| 19/01/2019 | 1 Reply
SalamWeb aims to promote ethical, Shariah-compliant web browsing

SalamWeb Browser features Qibla (prayer direction) compass, prayer timings, Salam News which is a custom news feed aggregated from verified news sources, and SalamChat.

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Woolworths first supermarket in Australia to make own-brand Halal food

| 19/01/2019 | Reply
Woolworths first supermarket in Australia to make own-brand Halal food

Woolworths director of buying Peter McNamara said the company made the move because of the increasing diversity of its customers.

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UK: Islamic Economy Event To take place in Mayfair London

| 12/01/2019 | Reply
UK: Islamic Economy Event To take place in Mayfair London

Algebra Consulting is organising a prestigious Islamic Economy Networking Event to take Place at The Arab-British Chamber of Commerce on the 22nd Jan 2019 in the heart of London. Get your invitation.

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Malaysia: Local Halal industry needs a revamp

| 11/01/2019 | Reply
Malaysia: Local Halal industry needs a revamp

“We are not looking at the processes of halal certification that could give spin-off effects on investments,” Mohd Redzuan said.

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Indonesia Wants to Make Halal Tourism a Thing

| 03/01/2019 | Reply
Indonesia Wants to Make Halal Tourism a Thing

With an estimated growth of up to 20% per year, this global halal industry has become the fastest growing consumer segment in the world.

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Indonesia wants to be Halal goods hub as demand soars

| 03/01/2019 | Reply
Indonesia wants to be Halal goods hub as demand soars

“The master plan will outline the strategy to develop Indonesia’s halal products,” Brodjonegoro said. “The point is, Indonesia must be the main player, not only the main market for global halal products.”

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Marketing the Muslim Woman: Hijabs and Modest Fashion are the NewCorporate Trend in the Trump Era

| 01/01/2019 | Reply
Marketing the Muslim Woman: Hijabs and Modest Fashion are the NewCorporate Trend in the Trump Era

By selling modest clothing or spotlighting a hijabi in an ad campaign, the U.S. clothing industry is beckoning Muslim women to be its latest consumer niche.

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Switzerland: Discovery that Toblerone has converted factory in Bern to be Halal compliant

| 26/12/2018 | Reply
Switzerland: Discovery that Toblerone has converted factory in Bern to be  Halal compliant

(Updated with responses) Toblerone’s certification outrages the Far Right. While the ingredients have not changed, the Toblerone factory in Berne, the Swiss capital, has received Halal certification.

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UK: Halal Industry Islamic Economy Event To take place in Mayfair London

| 21/12/2018 | Reply
UK: Halal Industry  Islamic Economy Event To take place in Mayfair London

The Islamic economy networking evening event will be delivered by Algebra Consulting who provide support to for brands and services in the UK and around the world, looking to access the Islamic economy.

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Malaysia confident to be able to export RM50b in Halal export by 2020

| 18/12/2018 | Reply
Malaysia confident to be able to export RM50b in Halal export by 2020

Halal Industry Development Corp (HDC) is confident that Malaysia will be able to export as much as RM50 billion of home-grown halal products worldwide by 2020.

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UK: Euro Quality Lambs wins Best British Meat Distributors 2018 – Midlands

| 07/12/2018 | Reply
UK: Euro Quality Lambs wins Best British Meat Distributors 2018 – Midlands

‘We celebrated our 25th anniversary recently which provided an opportunity to take stock with our colleagues of how far we have come and what we have achieved.’ Rizvan Khalid, Managing Director, Euro Quality Lambs

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USA: Midamar Corporation launches new e-commerce website

| 07/12/2018 | Reply
USA: Midamar Corporation launches new e-commerce website

For more than 15 years the website has proven to be a one-stop shop for Halal consumers, now this update will make it even easier to serve these customers.

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Halal certification: From religious law to industry standard?

| 06/12/2018 | Reply
Halal certification: From religious law to industry standard?

While the Halal concept is rooted in Islamic principles and beliefs, it has become recognised as a symbol for safety, hygiene, and one that is strictly regulated.

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Malaysia halal showcase enters 16th edition next year

| 03/12/2018 | Reply
Malaysia halal showcase enters 16th edition next year

Dubbed the world’s largest halal trade fair, Mihas serves as a platform for local small and medium enterprises (SMEs) to showcase their halal brands to the global business audience.

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Opinion: Meet Shelina Janmohamed, Britain’s leading voice on what Muslims want

| 29/11/2018 | Reply
Opinion: Meet Shelina Janmohamed, Britain’s leading voice on what Muslims want

We’ve started to see some interesting communications and products in the marketplace and at least an acceptance that there is a commercial and a brand opportunity.

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