click to go to penny appeal

Category: Branding & Marketing

Saffron Road Introduces First Non-GMO Verified Frozen Entrée in the USA

| 10/01/2013 | Reply
Saffron Road Introduces First Non-GMO Verified Frozen Entrée in the USA

Saffron Road™, the packaged food brand of American Halal Co., will be launching the first frozen entrée of its kind nationally at the end of January. The new gourmet, frozen entrée, Chana Saag with Cumin Rice, is the first frozen entrée in the USA to be Non-GMO Verified.

Read More

Opinion: Inbound Marketing and Instant Gratification Don’t Mix

| 01/01/2013 | Reply
Opinion: Inbound Marketing and Instant Gratification Don’t Mix

The reality today is that even though execution is instantaneous and measurement velocity has vastly improved, it still takes time to fully assess the efficacy of your marketing activities. Typically, where the manifestations of instant gratification pop up is right after a campaign execution.

Read More

International Distributors Wanted for Halal Toiletries Brand

| 04/12/2012 | Reply
International Distributors Wanted for Halal Toiletries Brand

Wipro Unza is proud to announce recruitment of distributors in international markets to expand the presence of Halal toiletries brand SAFI. SAFI skin care and personal care products are made with the finest natural ingredients and are certified HALAL by Jakim.

Read More

Opinion: Distill Your Message to as Few Words as Possible

| 29/11/2012 | Reply
Opinion: Distill Your Message to as Few Words as Possible

One of the most valuable skills in the world is the ability to explain complex concepts in simple, easy-to-understand terms. Writing lots of words is easy. Making your point with an absolute minimum number of words is really hard.

Read More

UAE: Dubai sets menu for exporters of food

| 26/11/2012 | Reply
UAE: Dubai sets menu for exporters of food

About 90% of the UAE’s food is imported, posing a significant challenge to authorities wanting to impose a uniform set of labelling and safety rules. The municipality is working on making sure the food they export next year is safe and properly labelled.

Read More

Demystifying social media

| 22/11/2012 | Reply
Demystifying social media

Social media is extending the disruptive impact of the digital era across a broad range of functions. Meanwhile, the perceived lack of metrics, the fear, and the limited sense of what’s possible are eroding. What we hope to do here is to demystify social media.

Read More

Opinion: Why marketers need to get mobile

| 20/11/2012 | Reply
Opinion: Why marketers need to get mobile

As consumers choose to spend more time with their mobile devices, it becomes paramount for brands to get going with mobile marketing. But why are some brands dragging their feet? Simply put, many marketers are unsure how to harness the power of mobile.

Read More

Malaysia: Megacoral targets 15% halal market share

| 14/11/2012 | Reply
Malaysia: Megacoral targets 15% halal market share

Megacoral, which specialises in supplying halal Chinese cuisine to hotels under Happy Food brand, is planning to enter the retail market and is investing in a RM1 million new kitchen and headquarter in Kuala Lumpur to carve out 15% of the retail segment in this niche by 2013.

Read More

Opinion: Malaysia’s commodified Islam

| 09/11/2012 | Reply
Opinion: Malaysia’s commodified Islam

The rise of religious commodification has been argued to go hand in hand with the emergence of ‘Islamic modernity’, a political and cultural sensibility whereby modernity is embraced alongside a commitment to Islam as part of the project of modernity.

Read More

USA: East Coast expansion for Crescent Foods

| 09/11/2012 | Reply
USA: East Coast expansion for Crescent Foods

In response to a sizeable and growing demand on the East Coast, Crescent Foods, the leading provider of premium Halal chicken, is now available in retail stores in New Jersey, Pennsylvania, Maryland and Delaware.

Read More

USA: Another Big Retail Win for Saffron Road

| 08/11/2012 | Reply
USA: Another Big Retail Win for Saffron Road

Ahold, a Dutch conglomerate which is the #3 food retailer in the U.S. including supermarket banners Stop & Shop, Giant, Giant Carlisle, Peapod, and Martin’s, has authorized shelf placement of Saffron Road into over 500 of their stores.

Read More

23 Rules for Face-to-Face Meetings

| 16/10/2012 | Reply
23 Rules for Face-to-Face Meetings

While a lot of business is conducted today over the Internet and the telephone, customers often want to meet you personally, just to make certain you’re the kind of person who can be trusted to deliver what you promise.

Read More

Brunei Halal Launches New Web Site

| 11/10/2012 | Reply
Brunei Halal Launches New Web Site

Brunei Halal brand has launched their new website. According to the Brunei Halal Chief Executive Officer, Feby Latip, “The website is a branding exercise but is timely with all the background developments happening in place with Brunei Wafirah and Brunei Halal products.”

Read More

UK: Akbars to open Chinese Halal outlet in Bradford

| 10/10/2012 | Reply
UK: Akbars to open Chinese Halal outlet in Bradford

The Akbars Group now also has restaurants in Leeds’ Eastgate and Greek Street, plus others in Birmingham, Glasgow, Manchester, Middlesbrough, Newcastle, Sheffield and York.

Read More

UK: Just Falafel launches new store in London

| 03/10/2012 | Reply
UK: Just Falafel launches new store in London

Dubai-based Just Falafel, one of the Middle East’s most dynamic emerging restaurant brands, launches in London with its flagship store opening in Monmouth St, Covent Garden, November 2012.

Read More

UAE: Franchising expertise and networking at international forum in Dubai

| 29/09/2012 | Reply
UAE: Franchising expertise and networking at international forum in Dubai

More than 50 franchise brands from the Food & Hospitality, Retail, Services and B2B sectors will be presented. Business meetings with the franchisors will be scheduled in advance. Midamar is proud to co-sponsor this event.

Read More

Opinion: The Rise and Rise of the Muslim Fashion Industry

| 28/09/2012 | Reply
Opinion: The Rise and Rise of the Muslim Fashion Industry

Indonesia has clear aspirations to be a world leader in Muslim fashion, and across the Atlantic, American Muslim fashion is thriving. It is on the move, and that move is growing wider, more popular and into the mainstream.

Read More

Opinion: Halal Products – Burgeoning Growth Ahead

| 05/09/2012 | Reply
Opinion: Halal Products – Burgeoning Growth Ahead

The race is on to take advantage of the $2 trillion (and rising) market opportunity represented by the global Muslim population, many of whom are young, well educated, fashion conscious and tech savvy.

Read More

USA: How ‘Millennials’ Are Changing Food as We Know It

| 05/09/2012 | Reply
USA: How ‘Millennials’ Are Changing Food as We Know It

Yes, Millennials still prefer cheaper food, and want it to be convenient. But they are also more willing to pay for fresh and healthy food, and are willing to go to great lengths to find it. And they are also more aligned with the “food movement.”

Read More

Opinion: More than just a blip on the virtual landscape

| 05/09/2012 | Reply
Opinion: More than just a blip on the virtual landscape

Blippar has sought to rework the advertising experience using augmented reality. (As with many tech start-ups, the company has its own lingo: adverts, or “blipps”, are “blipped”, rather than scanned.)

Read More

Pin It on Pinterest