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Category: Branding & Marketing

Malaysia: World Halal Forum 2012 – Cultivating a Universal Halal Lifestyle

| 05/04/2012 | Reply
Malaysia: World Halal Forum 2012 – Cultivating a Universal Halal Lifestyle

Tan Sri Muhyiddin Hj Mohd Yassin, in his keynote address, praised the World Halal Forum for its efforts in emphasizing on a universal appeal on Halal principles and for leveraging on creative channels like the arts, media and entertainment in spreading good values.

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Muxlim Debate A Great Reminder – Startups Far From Mainstream

| 01/04/2012 | Reply
Muxlim Debate A Great Reminder – Startups Far From Mainstream

“The company is not over. A re-launch with a new strategy is currently on the table, and I don’t think we should be celebrating the demise of any startup company prematurely when we all know that for example, Google changed it’s business model 3 times before finding the right one.”

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USA: Hewar Social Communications Wins ARF David Ogilvy Award

| 30/03/2012 | Reply
USA: Hewar Social Communications Wins ARF David Ogilvy Award

Hewar Social Communications is pleased to announce that the Advertising Research Foundation (ARF) has awarded it and client, Saffron Road Foods™, with the prestigious David Ogilvy Award for the Digital + Media category.

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South Africa: Hot, cross Christians fired up over halal-certified buns

| 30/03/2012 | Reply
South Africa: Hot, cross Christians fired up over halal-certified buns

Some members of the Christian community are angry at Woolworths, a major South African retail chain, for putting a halal certification mark on packages of hot cross buns sold ahead of Easter.

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USA: Brands Can Win by Tapping Muslim Market

| 29/03/2012 | 1 Reply
USA: Brands Can Win by Tapping Muslim Market

Despite an immense diversity of cultures, governments, and economies, Islam binds Muslims together in their daily lives, including consumption choices. The global halal market is worth $2.1 trillion today and is growing at an annual rate of $500 billion.

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Brunei: Brunei Halal eyes Europe, Asia in big way

| 28/03/2012 | Reply
Brunei: Brunei Halal eyes Europe, Asia in big way

Currently, Brunei Halal Brand is heading towards the European market by penetrating into the UK market first. Apart from making its presence felt in the UK, Brunei Halal Brand is slowly but steadily spreading its wings across Asia and the region. Brunei Halal Brand is all set to start production in Thailand and India, while it’s already doing so in Malaysia and Spain.

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Opinion: Half-a-trillion-dollar Halal industry looks for credibility

| 27/03/2012 | Reply
Opinion: Half-a-trillion-dollar Halal industry looks for credibility

But it’s a market strewn with confusion, as separate Muslim countries try to establish recognised standards and producers from outside the Muslim world also hurry to enter the market. That leaves many Muslim consumers crying out for reliable brands that will help them guide their choices.

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UK: Lord Noon’s Bombay Halwa launches Royal Halal in UK

| 22/03/2012 | Reply
UK: Lord Noon’s Bombay Halwa launches Royal Halal in UK

Lord Gulam Noon, who produces 1.5 million curries a week for various food brands, launched ‘Royal Halal’ meals under his own family-owned brand at the company headquarters, Bombay Halwa in Southall, Middlesex.

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UAE: Digital presence a must for Middle East brands

| 05/03/2012 | Reply
UAE: Digital presence a must for Middle East brands

The TNS Digital Life study, which surveyed 60,000 respondents globally, found that 20 per cent of actual in-store sales are influenced by pre-purchase digital touch points, suggesting that brands must be the driver of information before user-generated material takes hold.

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Turkey: ‘Muslim Facebook’ plans to be launched in Istanbul in Ramadan

| 05/03/2012 | 1 Reply
Turkey: ‘Muslim Facebook’ plans to be launched in Istanbul in Ramadan

Described as a “Halal Facebook,” the new social networking phenomenon, Salamworld, set to hit the Muslim world during the fasting month of Ramadan, will create an Internet platform for Muslims of all ages. The headquarters of the company are located in Istanbul.

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USA: Ahmad Adam, The Entrepreneur Behind Halal Chicken at Crescent Foods

| 29/02/2012 | Reply
USA: Ahmad Adam, The Entrepreneur Behind Halal Chicken at Crescent Foods

Yvonne Maffei of My Halal Kitchen interviews Ahmad Adam. “I would say that Mr. Ahmad Adam, the entrepreneur behind Crescent Foods, is doing more than just bring us all great chicken. He’s changing the way we think about halal, community, and the ability to rise to greater potential in this market.”

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USA: McDonald’s to open 100 new outlets in Middle East

| 22/02/2012 | Reply
USA: McDonald’s to open 100 new outlets in Middle East

At the largest food trade fair in the Middle East, Gulfood, it was revealed that McDonald’s is expected to open 100 new outlets this year with a particular focus on the United Arab Emirates and Saudi Arabia. Currently, the Golden Arches has 833 restaurants in 17 markets in the Middle East and Africa – a growth rate of between 10 to 15 per cent every year.

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UAE: Gulfood Awards 2012 Recognise Excellence In The Food And Beverage Industry

| 20/02/2012 | Reply
UAE: Gulfood Awards 2012 Recognise Excellence In The Food And Beverage Industry

HalalFocus would like to congratulate their advertiser Midamar Corporation, Iowa, USA, for winning the Best New Halal Food Award for the second year running at Gulfood 2012, the largest annual trade exhibition in the world. The award was presented for their Halal Black Pepper Smoked Beef Strips! Midamar has been producing Halal Food in the USA since 1974, and they are now a leading trusted brand for Halal food products all over the world.

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UAE: Population growth spurs demand for food

| 14/02/2012 | Reply
UAE: Population growth spurs demand for food

Many international suppliers which export food to the UAE are reporting double digit growth in the last year. This growing demand is reflected in the high attendance figures of Gulfood 2012 which has attracted a sell-out participation from 88 countries and 110 international pavilions.

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Opinion: Building halal brands

| 11/02/2012 | Reply
Opinion: Building halal brands

The race is on to establish powerful international ‘halal brands’. But it’s a market strewn with confusion, as separate Muslim countries try to establish recognised standards and producers from outside the Muslim world also hurry to enter the market. That leaves many Muslim consumers crying out for reliable brands that will help them guide their choices.

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UAE: Marcus Evans launches the 2nd Annual Social Media Marketing Conference in Dubai

| 10/02/2012 | Reply
UAE: Marcus Evans launches the 2nd Annual Social Media Marketing Conference in Dubai

The goal of Social Media Marketing Conference is to grasp the understanding that the social media platforms work on the faith of people. It utilises the existing fan brand and making them the brand army to viral on the effects.

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UAE: Al Islami Foods voted super brand for fifth time

| 16/01/2012 | Reply
UAE: Al Islami Foods voted super brand for fifth time

Al Islami Foods, one of the top real halal food brands in the Middle East, has been included as super brand of the year 2012 by the Superbrands Council of UAE. Al Islami is the only food company to receive this honor for the fifth time, thus proving to be one of UAE’s strongest home-grown brand.

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Opinion: The Muslim consumer: building your brand for a fast-growing segment

| 05/01/2012 | Reply
Opinion: The Muslim consumer: building your brand for a fast-growing segment

Here are three tips on engaging with this lucrative, untapped and potentially very loyal consumer base: focus on finance, fashion and food.

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Malaysia: New book ‘Marketing Halal’ to help entrepreneurs in the Halal industry

| 31/12/2011 | Reply
Malaysia: New book ‘Marketing Halal’ to help entrepreneurs in the Halal industry

The author, Liow has always envisioned writing a book of international interest that would form as a reference point for companies and individuals around the world to understand the essence of Halal, and ways to marketing halal products and services in order to generate wealth for countries and individuals.

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USA: All-American Muslim: Why Advertisers Are Right to Boycott

| 16/12/2011 | Reply
USA: All-American Muslim: Why Advertisers Are Right to Boycott

I eagerly watched the first episodes, I’ve got to say I think we ended up with something more like a Muslim Jersey Shore, the low-grade MTV series about Snooki’s party life in New Jersey, writes Asra Q. Nomani in ‘The Daily Beast’.

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