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Category: Branding & Marketing

USA: Halal of a Controversy

| 25/07/2012 | Reply
USA: Halal of a Controversy

Last Ramadan Whole Foods absorbed anti-Muslim ire from a handful of bloggers after launching a groundbreaking digital initiative with two-year-old Saffron Road. There was a 300% lift in sales during the 30 days. The Halal marketing has now begun for Ramadan 2012.

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Opinion: Connecting with Muslims

| 23/07/2012 | Reply
Opinion: Connecting with Muslims

While international PR firms have focused on development of business in the BRIC countries, Fleishman-Hillard reports that Muslims, “the single biggest market in the world,” have been largely overlooked.

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Ramadan in France represents €350 million for retail business

| 20/07/2012 | Reply
Ramadan in France represents €350 million for retail business

In Ramadan, France’s Muslims, a community of roughly five million people, spend the most in food products.French polling firm IFOP found that 71% of Muslims in France observe Ramadan compared to 60% in 1989.

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UK: Faccenda Group opts out of Halal poultry operation

| 20/07/2012 | Reply
UK: Faccenda Group opts out of Halal poultry operation

FACCENDA Group, who supplied halal chickens for KFC, has opted out of its Halal poultry operation for them, from 6th July after 40 of the leading scholars unanimously decided that machine slaughter of chickens was not halal.

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India: Fleishman-Hillard launches unit to build engagement with Islamic market

| 19/07/2012 | Reply
India: Fleishman-Hillard launches unit to build engagement with Islamic market

Fleishman-Hillard has launched Majlis, a specialised unit that aims to help clients build more successful engagement with the global Muslim consumer market. Majlis is an Arabic term that refers to an assembly for dialogue.

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NZ: World’s biggest brand? Not McDonald’s but Halal

| 13/07/2012 | 1 Reply
NZ: World’s biggest brand? Not McDonald’s but Halal

People may think that Google or McDonald’s are the biggest brands in the world, but that’s just because they’re not thinking of halal, says billionaire Malaysian businessman Tan Sri Halim Saad.

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Malaysia: British fare goes halal

| 28/06/2012 | Reply
Malaysia: British fare goes halal

Victoria Crest Sdn Bhd, a Malaysian company that specialises in the production of high-quality halal meat products, emerged due to a lack of quality halal European meat products available on the market.

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NZ: Meat exporter gains from Halal challenge

| 21/06/2012 | 2 Replies
NZ: Meat exporter gains from Halal challenge

New Zealand has gone from being a “distant farm” for Great Britain to establishing itself as a world leader in the halal meat market. The country has 48 certified processing plants and employs more than 200 qualified halal meatworkers.

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Thailand: DITP to push for a 10 increase in export of Halal food

| 18/06/2012 | Reply
Thailand: DITP to push for a 10 increase in export of Halal food

The Department of International Trade Promotion Director-General Nantawan Sakuntanak said the Halal food industry in Thailand will be upgraded to be on a par with the international standards.

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Opinion: The Road Less Traveled: with Saffron Road in the USA

| 15/06/2012 | Reply
Opinion: The Road Less Traveled: with Saffron Road in the USA

Mustafa Davis will be partnering with Halal food company Saffron Road on the Club Halal Tour of the Western United States. He has been skeptical of the meat and poultry industry, but is learning about animals raised with certified Humane standards.

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Opinion: Why Companies Can No Longer Afford to Ignore Their Social Responsibilities

| 29/05/2012 | Reply
Opinion: Why Companies Can No Longer Afford to Ignore Their Social Responsibilities

70% of young Millennials, those ages 18 to 26, say a company’s commitment to the community has an influence on their decision to work there. “They feel personally responsible, and they feel empowered to create change.”

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Opinion: How social media has updated our status

| 29/05/2012 | Reply
Opinion: How social media has updated our status

Thanks to this Darwinian evolution of social media, our status has been updated from digital immigrants to digital natives… and the law of the social jungle is “Survival of the coolest!”

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Saudis demand that McDonald’s be punished for Happy Meal toy

| 29/05/2012 | Reply
Saudis demand that McDonald’s be punished for Happy Meal toy

The people of Saudi Arabia are furious with the McDonald’s fast food chain for a toy which they say desecrates the name of Muhammed, the Prophet of Islam. They are demanding retribution.

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Brunei Halal eyes European made goods for Asia

| 26/05/2012 | Reply
Brunei Halal eyes European made goods for Asia

BRUNEI Halal brand is hoping to introduce European-made products in Asia under the brand name in future, as opposed to only having Asian manufactured products distributed in Europe, said the brand’s owners, Brunei Wafirah Holdings Sdn Bhd.

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UAE: Al Islami Showcases Real Halal Concept at Dubai Peace Convention Bazaar

| 18/04/2012 | Reply
UAE: Al Islami Showcases Real Halal Concept at Dubai Peace Convention Bazaar

In line with company’s objective to promote the concept of Real Halal food globally, Al Islami has participated in the Sharia-compliant Bazaar.

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UK: Multi-million pound Halal facility now open

| 12/04/2012 | Reply
UK: Multi-million pound Halal facility now open

Bombay Halwa has gone live with a dedicated, multi-million pound production facility for a ready meal range of curries called ‘Royal Halal’. Tesco, Sainsbury, Asda and Waitrose will all have these products in their Frozen Food section.

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USA: Muslim Growth Is Good For Muslim Businesses, Marketing

| 11/04/2012 | 1 Reply
USA: Muslim Growth Is Good For Muslim Businesses, Marketing

With an estimated disposable income of between $107 billion and $124 billion, Muslim Americans are realizing they can use their size to influence the market. If a business offers halal food products, for example, Muslim consumers will pick that business over the others.

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Travel: Airborne prayers problem solved for tech-savvy Muslims

| 06/04/2012 | Reply
Travel: Airborne prayers problem solved for tech-savvy Muslims

Launched earlier this month, the online tool takes data such as prayer times in the country of origin, the destination city and in countries on the flight path and uses an algorithm to plot exact prayer hours during a flight.

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Malaysia: IP Bank To Store All Halal-related Intellectual Properties

| 05/04/2012 | Reply
Malaysia: IP Bank To Store All Halal-related Intellectual Properties

The world’s first-of-its-kind Halal Intellectual Property (IP) Bank initiated by the Halal Industry Development Corp (HDC) has been formed to store all registered and licensed halal intellectual properties and ideas.

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Malaysia: World Halal Forum 2012 – Cultivating a Universal Halal Lifestyle

| 05/04/2012 | Reply
Malaysia: World Halal Forum 2012 – Cultivating a Universal Halal Lifestyle

Tan Sri Muhyiddin Hj Mohd Yassin, in his keynote address, praised the World Halal Forum for its efforts in emphasizing on a universal appeal on Halal principles and for leveraging on creative channels like the arts, media and entertainment in spreading good values.

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