click to go to penny appeal

Category: Branding & Marketing

India: McDonald’s goes vegetarian in India

| 05/09/2012 | Reply
India: McDonald’s goes vegetarian in India

So how’s the new all-vegetarian version of McDonald’s going to play in India? We can only guess, although from China to France, the mega chain has a history of successfully adjusting its brand abroad to suit the locals.

Read More

Opinion: Newspapers have a bright future with tablets, but digital advertising is an issue

| 05/09/2012 | Reply
Opinion: Newspapers have a bright future with tablets, but digital advertising is an issue

Tablets may be the talk of this week’s World Newspaper Congress and World Editors Forum, but problems remain when it comes to digital ad revenues.

Read More

USA: Halal cover-ups: One designer takes on fashion world

| 05/09/2012 | Reply
USA: Halal cover-ups: One designer takes on fashion world

Designers love to push boundaries in the search for that sexy catwalk look, but Nzinga Knight, an American Muslim, takes an even more daring tack: covering her models up.

Read More

Opinion: Halal toothpaste, anyone? Religious observance has become a global brand

| 01/09/2012 | Reply
Opinion: Halal toothpaste, anyone? Religious observance has become a global brand

The unstoppable growth of halal products shows we are all fair game for marketers. A few years ago, the only “halal” signs one saw were on butchers’ shops, But now halal is turning into a global brand.

Read More

UAE: Pakistan food brand makes UAE foray

| 16/08/2012 | Reply
UAE: Pakistan food brand makes UAE foray

The country’s leading brand in frozen Halal meat plans to make inroads in potential Gulf market by launching its products in Dubai to ensure significant business share in food segment.

Read More

South Africa: Christian Group Petitions Courts to Challenge Halal Labeling

| 03/08/2012 | Reply
South Africa: Christian Group Petitions Courts to Challenge Halal Labeling

The group objects to the fact that a wide range of food products are religiously labelled, and there should be alternative products available without these labels. The complaint mainly targets the halal labeling.

Read More

Indonesia: West Java to host the biggest halal conference in SE Asia

| 03/08/2012 | Reply
Indonesia: West Java to host the biggest halal conference in SE Asia

As well as holding a Halal conference in 2014, MUI urges every region and city in West Java to reach the target as Halal Province. Djamaludin said three regions in West Hava had become Halal City, namely Indramayu, Bogor, and Depok.

Read More

France: French Muslim Shoppers Demand Halal Foods

| 01/08/2012 | Reply
France: French Muslim Shoppers Demand Halal Foods

In the Paris suburb of Livry Gargan supermarkets and manufacturers are scrambling to meet the demand for halal products that meet Muslim dietary laws.

Read More

USA: Halal of a Controversy

| 25/07/2012 | Reply
USA: Halal of a Controversy

Last Ramadan Whole Foods absorbed anti-Muslim ire from a handful of bloggers after launching a groundbreaking digital initiative with two-year-old Saffron Road. There was a 300% lift in sales during the 30 days. The Halal marketing has now begun for Ramadan 2012.

Read More

Opinion: Connecting with Muslims

| 23/07/2012 | Reply
Opinion: Connecting with Muslims

While international PR firms have focused on development of business in the BRIC countries, Fleishman-Hillard reports that Muslims, “the single biggest market in the world,” have been largely overlooked.

Read More

Ramadan in France represents €350 million for retail business

| 20/07/2012 | Reply
Ramadan in France represents €350 million for retail business

In Ramadan, France’s Muslims, a community of roughly five million people, spend the most in food products.French polling firm IFOP found that 71% of Muslims in France observe Ramadan compared to 60% in 1989.

Read More

UK: Faccenda Group opts out of Halal poultry operation

| 20/07/2012 | Reply
UK: Faccenda Group opts out of Halal poultry operation

FACCENDA Group, who supplied halal chickens for KFC, has opted out of its Halal poultry operation for them, from 6th July after 40 of the leading scholars unanimously decided that machine slaughter of chickens was not halal.

Read More

India: Fleishman-Hillard launches unit to build engagement with Islamic market

| 19/07/2012 | Reply
India: Fleishman-Hillard launches unit to build engagement with Islamic market

Fleishman-Hillard has launched Majlis, a specialised unit that aims to help clients build more successful engagement with the global Muslim consumer market. Majlis is an Arabic term that refers to an assembly for dialogue.

Read More

NZ: World’s biggest brand? Not McDonald’s but Halal

| 13/07/2012 | Reply
NZ: World’s biggest brand? Not McDonald’s but Halal

People may think that Google or McDonald’s are the biggest brands in the world, but that’s just because they’re not thinking of halal, says billionaire Malaysian businessman Tan Sri Halim Saad.

Read More

Malaysia: British fare goes halal

| 28/06/2012 | Reply
Malaysia: British fare goes halal

Victoria Crest Sdn Bhd, a Malaysian company that specialises in the production of high-quality halal meat products, emerged due to a lack of quality halal European meat products available on the market.

Read More

NZ: Meat exporter gains from Halal challenge

| 21/06/2012 | Reply
NZ: Meat exporter gains from Halal challenge

New Zealand has gone from being a “distant farm” for Great Britain to establishing itself as a world leader in the halal meat market. The country has 48 certified processing plants and employs more than 200 qualified halal meatworkers.

Read More

Thailand: DITP to push for a 10 increase in export of Halal food

| 18/06/2012 | Reply
Thailand: DITP to push for a 10 increase in export of Halal food

The Department of International Trade Promotion Director-General Nantawan Sakuntanak said the Halal food industry in Thailand will be upgraded to be on a par with the international standards.

Read More

Opinion: The Road Less Traveled: with Saffron Road in the USA

| 15/06/2012 | Reply
Opinion: The Road Less Traveled: with Saffron Road in the USA

Mustafa Davis will be partnering with Halal food company Saffron Road on the Club Halal Tour of the Western United States. He has been skeptical of the meat and poultry industry, but is learning about animals raised with certified Humane standards.

Read More

Opinion: Why Companies Can No Longer Afford to Ignore Their Social Responsibilities

| 29/05/2012 | Reply
Opinion: Why Companies Can No Longer Afford to Ignore Their Social Responsibilities

70% of young Millennials, those ages 18 to 26, say a company’s commitment to the community has an influence on their decision to work there. “They feel personally responsible, and they feel empowered to create change.”

Read More

Opinion: How social media has updated our status

| 29/05/2012 | Reply
Opinion: How social media has updated our status

Thanks to this Darwinian evolution of social media, our status has been updated from digital immigrants to digital natives… and the law of the social jungle is “Survival of the coolest!”

Read More

Pin It on Pinterest