Category: Branding & Marketing

USA: Taft Food Masters to Launch the Halal Certified Seitan Vegetarian Gyro

| 21/10/2011 | Reply
USA: Taft Food Masters to Launch the Halal Certified Seitan Vegetarian Gyro

Taft Foodmasters’s vegetarian gyro and sausage pizza topping are menu options meant to add as a high-protein, wheat-based vegetarian option. Up until now, there was just a falafel to offer vegetarians! And these products are also certified Halal by IFANCA.

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USA: Tolerant approach – Muslim Americans find ways to engage

| 19/10/2011 | Reply
USA: Tolerant approach – Muslim Americans find ways to engage

In August 2011 the Abu Dhabi Gallup Center released a report in which the key finding was that Muslim Americans are among the most integrated and successful citizens in the United States.

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Making Social Media Matter: Top Strategies For Meaningful Connections

| 14/10/2011 | Reply
Making Social Media Matter: Top Strategies For Meaningful Connections

Every day we see the ability of social media to power connections between brands and consumers. And if you work in digital or social marketing, PR, or advertising at a brand or agency, chances are you’re constantly trying to figure out where your brand or clients fit in.

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USA: Saffron Road Enrolls in Non-GMO Project During Non-GMO Month

| 11/10/2011 | Reply
USA: Saffron Road Enrolls in Non-GMO Project During Non-GMO Month

Polls consistently show the majority of Americans want clearly labeled food and say they will not buy foods that have been genetically modified. Today Saffron Road™ announces its efforts to meet consumers’ needs for proper labeling and non-GMO foods by joining the Non-GMO Project’s Verification Program.

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USA: Ogilvy and Mather to receive 2011 Multicultural Award at AMCC

| 11/10/2011 | Reply
USA: Ogilvy and Mather to receive 2011 Multicultural Award at AMCC

The American Muslim Consumer Conference (AMCC), which will be held on October 29th, at the Hyatt Regency Hotel in New Brunswick, NJ presents a multicultural award every year to a company which promotes diversity and multiculturalism and is inclusive to all minorities in America.

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Branding Halal – The Rise of the young Muslim consumer

| 05/10/2011 | Reply
Branding Halal – The Rise of the young Muslim consumer

The Arab Spring is turning the Muslim world upside down, opening a whole new frontier for brands and marketers. The emerging Muslim consumer is young, tech-savvy and ready to engage, reports Ogilvy Noor’s Shelina Janmohamed and Nazia Du Bois.

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USA: How Starbucks Transformed Coffee From A Commodity Into A $4 Splurge

| 30/09/2011 | Reply
USA: How Starbucks Transformed Coffee From A Commodity Into A $4 Splurge

In this interview, Stanley Hainsworth reveals his secrets about the magic that helped to create a brand that conquered the world. The sensation that is Starbucks required elements of wisdom, integrity, showmanship, and intelligence.

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UK: Meeting Needs, Setting Precedents-Islamic Services in Britain

| 28/09/2011 | Reply
UK: Meeting Needs, Setting Precedents-Islamic Services in Britain

It has been widely recognized by mainstream private companies in Britain that the needs of the Muslim community need to be addressed and accommodated in order for businesses not to lose out on the ‘green pound.’ This article examines the different strands of practical services that have recently developed in response to Muslims’ needs across the UK.

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Halal Beauty – The Next steps

| 09/09/2011 | Reply
Halal Beauty – The Next steps

Being able to choose Halal when it comes to cosmetic purchases is still a relatively new concept with the vast majority of brands yet to celebrate their fifth birthday. So far it looks like Halal cosmetics fit very neatly (at least on a scientific level) alongside other Natural, Environmentally conscious, pure and animal-testing free cosmetic ranges. So do we need Halal personal care?

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Opinion: The Ramadan Season is over – so what now for Muslim brands?

| 08/09/2011 | 1 Reply
Opinion: The Ramadan Season is over – so what now for Muslim brands?

In the UAE consumption shot up by 30 per cent on the eve of Ramadan. Some $2.2bn was spent on advertising in Ramadan in 2010. Some companies use as much as 78 per cent of their advertising budgets during this time. But once Ramadan and Eid have passed – then what?

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Pakistan fails to gain much in Halal brand market

| 16/08/2011 | Reply
Pakistan fails to gain much in Halal brand market

Currently, almost all countries exporting Halal products are non-Muslim. Brazil, USA, Canada, Australia, New Zealand, France, Thailand and India are the leading countries exporting Halal products. Last year, India exported Halal brand products worth $21 billion. Awareness about Halal is higher in countries where Muslims are in minority.

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UAE: Halal industry ‘must make strategic global acquisitions’

| 15/08/2011 | Reply
UAE: Halal industry ‘must make strategic global acquisitions’

The halal industry should be supported by Islamic finance and the two should go hand in hand. True halal is not only about a process but following Islamic rules. One way of starting a dialogue is joint Islamic finance-halal food activities and events to develop understanding and match-making of services and products first locally, regionally and internationally. That should be reinforced by the authorities.

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Opinion: Global brands, Islamic values

| 15/08/2011 | Reply
Opinion: Global brands, Islamic values

As more and more transnational companies look at expanding their footprints in the global Islamic market, which accounts for around 23 per cent of the world’s population and is projected to grow to about 35 per cent in the next 20 years, brand managers and marketing heads need to study and analyse the religion that dictates so much of public life and its associated values.

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USA: Whole Foods faces controversy over promotion of Ramadan products

| 12/08/2011 | Reply
USA: Whole Foods faces controversy over promotion of Ramadan products

US foods supermarket chain Whole Foods has found itself at the center of a heated controversy over its decision to promote Ramadan products for Muslims living in America.

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USA: Whole Foods’ Ramadan Marketing Headaches

| 10/08/2011 | Reply
USA: Whole Foods’ Ramadan Marketing Headaches

A pioneering Ramadan marketing campaign at Whole Foods has turned into a headache thanks to a handful of vocal anti-Muslim bloggers.

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USA: 3rd Annual Muslim Consumer Conference (AMCC)

| 07/08/2011 | Reply
USA: 3rd Annual Muslim Consumer Conference (AMCC)

The 3rd AMCC will be held on Saturday, October 29th at Hotel Hyatt Regency in New Brunswick, New Jersey.The conference is held annually attracting attendees from the food industry, entrepreneurs, professionals, and marketing/advertising/PR executives.

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USA: Helping the Halal consumer

| 06/08/2011 | Reply
USA: Helping the Halal consumer

Muslim Americans want to purchase the same products as every other American – they just want them to be unquestionably halal. The number of American Muslims is slated to reach 16 million by 2014 and American Muslim consumers are looking ahead.

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USA: Whole Foods Goes Social for Ramadan

| 28/07/2011 | Reply
USA: Whole Foods Goes Social for Ramadan

Whole Foods and upstart natural meals brand Saffron Road are employing Facebook, Twitter, and blogs to target Muslims for Ramadan, a month-long spiritual holiday beginning Aug. 1.

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Saffron Road to Serve Muslim Consumers During Ramadan

| 21/07/2011 | Reply
Saffron Road to Serve Muslim Consumers During Ramadan

It is not often that brands and retailers in the U.S. acknowledge American Muslim consumers and their major holidays, but occasionally when they do, they see first hand an outpouring of support from that community.

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Oman: A’Saffa Foods sets up its own specially branded restaurant outlet

| 17/07/2011 | Reply
Oman: A’Saffa Foods sets up its own specially branded restaurant outlet

This year the company has decided to establish its own “A’Saffa Restaurant” on the site of the Khareef Festival ground providing tasty, healthy and 100 per cent pure Halal snacks at great value prices.

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