Category: Branding & Marketing

GCC: Looking Good

| 29/04/2011 | Reply
GCC: Looking Good

Latest figures show halal beauty products account for $500 million of the $2 trillion global halal market. And while western brands are seeking to prove their commitment to the Muslim consumer, the market is facing tougher scrutiny to meet buyers’ expectations.

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Malaysia:New index will position halal as an asset class

| 16/04/2011 | Reply
Malaysia:New index will position halal as an asset class

The 6th World Halal Forum (WHF), 4-5 April, premiered with a notable paradigm shift with the introduction of Halal 2.0 The Convergence of Islamic Finance and Halal. The main theme of the event was to push for the convergence of two influential industries Islamic finance and the halal sectors into an integrated halal economy estimated to be now worth several trillion US dollars. The key milestone was the unveiling of a first of its kind “Halal Food Index”, which will position halal as an asset class within the investment community.

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USA: American Interest in Muslims Rises After Muslim Hearings

| 26/03/2011 | 1 Reply
USA: American Interest in Muslims Rises After Muslim Hearings

American Muslim Mom blogger Sabra has discovered how negative media about Muslims during the recent Muslim Hearings, has turned into a positive outcome for her business. Many businesses are now seeking professional assistance to reach out to Muslim consumers.

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USA: Hear about this new Halal Brand based on ethical consumerism at the World Halal Forum

| 25/03/2011 | Reply
USA: Hear about this new Halal Brand based on ethical consumerism at the World Halal Forum

Saffron Road, a pioneer in natural and organic food movement, is a praiseworthy brand for its pasture-raised and 100% vegetarian-fed livestock. Zahed Amanullah will be giving a case study on this exciting new brand to hit Wholefoods’ shelves.

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Brunei: MIPR goals for Brunei Halal Brand stand

| 11/03/2011 | 1 Reply
Brunei: MIPR goals for Brunei Halal Brand stand

BRUNEI is sticking to its original plan to use the Brunei Halal Brand as a platform for local products to reach the export markets although many of the products under the brand were made overseas, the Minister of Industry and Primary Resources yesterday said.

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Opinion: Serving the Halal Ecosystem

| 06/03/2011 | Reply
Opinion: Serving the Halal Ecosystem

With the Islamic community now the fastest-growing consumer segment in the world, can businesses afford not to become part of the halal trend?

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Halal – a Badge of Honour

| 28/02/2011 | Reply
Halal – a Badge of Honour

With a 1.57 billion-strong global Muslim population, and most of them coming from what we call the ‘next 11’ emerging economies, Halal is clearly a force to be reckoned with. Much has been said and written about the explosion of Halal and its immense potential, but not much about what really makes it tick and how it has become such a big cultural phenomenon.

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Opinion: It’s not the halal you expected

| 24/02/2011 | Reply
Opinion: It’s not the halal you expected

And as debate and discussion on the meaning of halal grows, mainstream supermarkets, food producers, and restaurants are finding that there is plenty of overlap between traditional definitions of halal food and Western standards of quality and ethics.

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“Our mission is to restore the sacredness of food”

| 20/02/2011 | Reply
“Our mission is to restore the sacredness of food”

Over the past few years, the market for halal foods in the West has grown enormously, with the number of restaurants offering halal options for Muslim consumers in the US, Canada, and Britain more than doubling in the past five years, according to the halal restaurant and product guide zabihah.com. Even more dramatically, the number […]

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Opinion: Abandoning hurdles in the race for Halal Branding

| 06/02/2011 | Reply
Opinion: Abandoning hurdles in the race for Halal Branding

Many discussions and practices talk of halal as being a brand – it’s not! Also, what is halal branding – does that mean branding in a halal way, or a brand which identifies a product or service as comprising of halal components? Halal is a descriptor and therefore can be termed an Ingredient Brand, but on it’s own it definitely isn’t a brand.

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USA: Saffron Road Debut at Fancy Food Show a Huge Success

| 25/01/2011 | Reply
USA: Saffron Road Debut at Fancy Food Show a Huge Success

As a testament to its dedication to culinary art and the gourmet palate, New Hope Media, the premier publisher for the natural food industry, voted Saffron Road as “One of the Top 10 Hottest Products to watch for in 2011.

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USA: Labels That Tell You a Little

| 23/01/2011 | 1 Reply
USA: Labels That Tell You a Little

Many labels describe only one aspect of how a meat or dairy product was produced. Depending upon what aspects of food production concern you most, these labels may be sufficient. But be careful not to assume that they provide information about anything other than the one practice the labels describe.

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USA: Companies Urged to Tap Into Muslim Consumer Market

| 22/01/2011 | Reply
USA: Companies Urged to Tap Into Muslim Consumer Market

There is an estimate number of six to eight million Muslims in this country that possess an annual spending power between $170 and $200 billion. It is believed that two-thirds of Muslim households make more than $50,000 a year and a quarter earn over $100,000.

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France: ‘Halal champagne’ falls a little flat

| 31/12/2010 | 1 Reply
France: ‘Halal champagne’ falls a little flat

Trumpeted by its manufacturer as one more way that Muslims can integrate into European society, especially during the holiday season, the drink has been widely derided as a misguided and ultimately demeaning attempt to imitate non-Muslim habits.

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Brunei: Education on Islamic Branding and Marketing

| 29/12/2010 | Reply
Brunei: Education on Islamic Branding and Marketing

The main focus of this project are topics related to Halal branding and marketing including research on Halal markets, products and services.

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USA: Businesses seek ways to tap Muslim market

| 27/12/2010 | Reply
USA: Businesses seek ways to tap Muslim market

Despite the sometimes unfriendly climate for Muslims, Abdalhamid Evans, Project Director of the World Halal Forum, said it is inevitable that a large number of businesses will reach out to Muslim consumers, given the wealth and size of the Muslim population — more than a billion people worldwide — and their presence in the West.

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Brunei: 2011 year of growth for Brunei Halal products

| 15/12/2010 | Reply
Brunei: 2011 year of growth for Brunei Halal products

LESSONS learned and experiences gained during the past year will allow Brunei’s halal industry to grow even stronger in 2011, said the Minister of Industry and Primary Resources at the launching of the Brunei Halal Certification Workshop yesterday.

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Opinion: Why ‘Halal Malaysia’?

| 11/12/2010 | Reply
Opinion: Why ‘Halal Malaysia’?

HAVE you ever thought why non-Muslim consumers in other countries choose halal goods while Muslim consumers in Malaysia are sometimes petty about halal certification?

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Korea: [Viewpoint] Succeeding in the Muslim Market

| 10/12/2010 | Reply
Korea: [Viewpoint] Succeeding in the Muslim Market

Despite the austere image of Islamic living, robust spending is not absent. Muslims who have deep pockets display a high propensity to consume.

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Brunei: Halal branding efforts bear fruit

| 09/12/2010 | Reply
Brunei: Halal branding efforts bear fruit

WITH a mere population of just under half a million, Brunei has put itself to the grind this year to produce a strong contender for the lucrative global halal market via a national Halal brand.

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