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Category: Branding & Marketing

Halal – a Badge of Honour

| 28/02/2011 | Reply
Halal – a Badge of Honour

With a 1.57 billion-strong global Muslim population, and most of them coming from what we call the ‘next 11’ emerging economies, Halal is clearly a force to be reckoned with. Much has been said and written about the explosion of Halal and its immense potential, but not much about what really makes it tick and how it has become such a big cultural phenomenon.

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Opinion: It’s not the halal you expected

| 24/02/2011 | Reply
Opinion: It’s not the halal you expected

And as debate and discussion on the meaning of halal grows, mainstream supermarkets, food producers, and restaurants are finding that there is plenty of overlap between traditional definitions of halal food and Western standards of quality and ethics.

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“Our mission is to restore the sacredness of food”

| 20/02/2011 | Reply
“Our mission is to restore the sacredness of food”

Over the past few years, the market for halal foods in the West has grown enormously, with the number of restaurants offering halal options for Muslim consumers in the US, Canada, and Britain more than doubling in the past five years, according to the halal restaurant and product guide zabihah.com. Even more dramatically, the number […]

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Opinion: Abandoning hurdles in the race for Halal Branding

| 06/02/2011 | Reply
Opinion: Abandoning hurdles in the race for Halal Branding

Many discussions and practices talk of halal as being a brand – it’s not! Also, what is halal branding – does that mean branding in a halal way, or a brand which identifies a product or service as comprising of halal components? Halal is a descriptor and therefore can be termed an Ingredient Brand, but on it’s own it definitely isn’t a brand.

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USA: Saffron Road Debut at Fancy Food Show a Huge Success

| 25/01/2011 | Reply
USA: Saffron Road Debut at Fancy Food Show a Huge Success

As a testament to its dedication to culinary art and the gourmet palate, New Hope Media, the premier publisher for the natural food industry, voted Saffron Road as “One of the Top 10 Hottest Products to watch for in 2011.

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USA: Labels That Tell You a Little

| 23/01/2011 | 1 Reply
USA: Labels That Tell You a Little

Many labels describe only one aspect of how a meat or dairy product was produced. Depending upon what aspects of food production concern you most, these labels may be sufficient. But be careful not to assume that they provide information about anything other than the one practice the labels describe.

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USA: Companies Urged to Tap Into Muslim Consumer Market

| 22/01/2011 | Reply
USA: Companies Urged to Tap Into Muslim Consumer Market

There is an estimate number of six to eight million Muslims in this country that possess an annual spending power between $170 and $200 billion. It is believed that two-thirds of Muslim households make more than $50,000 a year and a quarter earn over $100,000.

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France: ‘Halal champagne’ falls a little flat

| 31/12/2010 | 1 Reply
France: ‘Halal champagne’ falls a little flat

Trumpeted by its manufacturer as one more way that Muslims can integrate into European society, especially during the holiday season, the drink has been widely derided as a misguided and ultimately demeaning attempt to imitate non-Muslim habits.

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Brunei: Education on Islamic Branding and Marketing

| 29/12/2010 | Reply
Brunei: Education on Islamic Branding and Marketing

The main focus of this project are topics related to Halal branding and marketing including research on Halal markets, products and services.

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USA: Businesses seek ways to tap Muslim market

| 27/12/2010 | Reply
USA: Businesses seek ways to tap Muslim market

Despite the sometimes unfriendly climate for Muslims, Abdalhamid Evans, Project Director of the World Halal Forum, said it is inevitable that a large number of businesses will reach out to Muslim consumers, given the wealth and size of the Muslim population — more than a billion people worldwide — and their presence in the West.

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Brunei: 2011 year of growth for Brunei Halal products

| 15/12/2010 | Reply
Brunei: 2011 year of growth for Brunei Halal products

LESSONS learned and experiences gained during the past year will allow Brunei’s halal industry to grow even stronger in 2011, said the Minister of Industry and Primary Resources at the launching of the Brunei Halal Certification Workshop yesterday.

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Opinion: Why ‘Halal Malaysia’?

| 11/12/2010 | Reply
Opinion: Why ‘Halal Malaysia’?

HAVE you ever thought why non-Muslim consumers in other countries choose halal goods while Muslim consumers in Malaysia are sometimes petty about halal certification?

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Korea: [Viewpoint] Succeeding in the Muslim Market

| 10/12/2010 | Reply
Korea: [Viewpoint] Succeeding in the Muslim Market

Despite the austere image of Islamic living, robust spending is not absent. Muslims who have deep pockets display a high propensity to consume.

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Brunei: Halal branding efforts bear fruit

| 09/12/2010 | Reply
Brunei: Halal branding efforts bear fruit

WITH a mere population of just under half a million, Brunei has put itself to the grind this year to produce a strong contender for the lucrative global halal market via a national Halal brand.

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USA: “Our mission is to restore the sacredness of food”

| 09/12/2010 | Reply
USA: “Our mission is to restore the sacredness of food”

Adnan Durrani, the “Chief Halal Officer” of new food manufacturer American Halal saw a market opportunity with more discerning Muslim consumers, and his line of Saffron Road-branded halal ready meals found success in the upscale Whole Foods Market chain.

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Marketing 101 for the Global Muslim Community

| 04/12/2010 | Reply
Marketing 101 for the Global Muslim Community

The answers lie in, first, understanding the trends within the community then, secondly, delving into each subset of the trends to identify emotional triggers that would provide a platform for the brand to establish itself with its target segment and lastly, basing or developing the brand’s business strategy on the ethical values of Islam.

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Meet the new Muslim Consumer

| 02/12/2010 | Reply
Meet the new Muslim Consumer

When it comes to big consumer markets, Asia is not short of contenders. China and India, with their billion-plus populations have led the way, while a number of large emerging markets are now also catching the eyes of marketers.

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Malaysia: Terengganu university to boost Halal market

| 01/12/2010 | Reply
Malaysia: Terengganu university to boost Halal market

Universiti Sultan Zainal Abidin will provide guidance and support to businesses wanting to tap the halal market, including providing fully equipped halal and herbal laboratories for ingredient and composition testing.

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Brunei: Diversification still a challenge

| 19/11/2010 | Reply
Brunei: Diversification still a challenge

The with Brunei Halal Brand is in developing a new premium niche within halal as they see great potential in Brunei’s untarnished image in Shariah-compliant products and believe the name itself will help create additional premium value in muslim countries in the Middle East.

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The Mystique of Mainstream Middle Eastern Beauty

| 07/11/2010 | Reply
The Mystique of Mainstream Middle Eastern Beauty

According to Euromonitor International, Middle Eastern women are more often combining their religious views with consumerism, and this is a trend that has been reflected in advertising campaigns with models wearing the hijab, or head scarf. This is an excellent article on the growing Beauty Market in the Middle East, and Halal cosmetics are the new way forward in this sector.

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