Category: Branding & Marketing
Korea: [Viewpoint] Succeeding in the Muslim Market
![Korea: [Viewpoint] Succeeding in the Muslim Market](http://halalfocus.net/wp-content/themes/wp-prosper204/images/def-thumb.jpg "Korea: [Viewpoint] Succeeding in the Muslim Market")
Despite the austere image of Islamic living, robust spending is not absent. Muslims who have deep pockets display a high propensity to consume.
Brunei: Halal branding efforts bear fruit
WITH a mere population of just under half a million, Brunei has put itself to the grind this year to produce a strong contender for the lucrative global halal market via a national Halal brand.
USA: “Our mission is to restore the sacredness of food”
Adnan Durrani, the “Chief Halal Officer” of new food manufacturer American Halal saw a market opportunity with more discerning Muslim consumers, and his line of Saffron Road-branded halal ready meals found success in the upscale Whole Foods Market chain.
Marketing 101 for the Global Muslim Community
The answers lie in, first, understanding the trends within the community then, secondly, delving into each subset of the trends to identify emotional triggers that would provide a platform for the brand to establish itself with its target segment and lastly, basing or developing the brand’s business strategy on the ethical values of Islam.
Meet the new Muslim Consumer
When it comes to big consumer markets, Asia is not short of contenders. China and India, with their billion-plus populations have led the way, while a number of large emerging markets are now also catching the eyes of marketers.
Malaysia: Terengganu university to boost Halal market
Universiti Sultan Zainal Abidin will provide guidance and support to businesses wanting to tap the halal market, including providing fully equipped halal and herbal laboratories for ingredient and composition testing.
Brunei: Diversification still a challenge
The with Brunei Halal Brand is in developing a new premium niche within halal as they see great potential in Brunei’s untarnished image in Shariah-compliant products and believe the name itself will help create additional premium value in muslim countries in the Middle East.
The Mystique of Mainstream Middle Eastern Beauty
According to Euromonitor International, Middle Eastern women are more often combining their religious views with consumerism, and this is a trend that has been reflected in advertising campaigns with models wearing the hijab, or head scarf. This is an excellent article on the growing Beauty Market in the Middle East, and Halal cosmetics are the new way forward in this sector.
USA: Education Can Fight Halal Backlash
Nazia Hussain, Head of Strategy Ogilvy Noor, said that, where Islamic branding is concerned, “fear is generally born of ignorance”, which is best met with a “deeper understanding of what halal actually means.”
USA: Conference Explores $170 Billion American Muslim Consumer Market
Key highlights of the conference included a speech by Miles Young, the CEO of Ogilvy Worldwide, one of the world’s largest marketing and advertising organizations. Mr. Young elaborated the huge role played by the Muslim consumers, who spend $170.00 billion in U.S.A. alone.
USA: Thoughts on AMCC
Video clips and some quotes on the recent American Muslim Consumer Conference held in New Brunswick, New Jersey by M-Link.
USA: The American Muslim Consumer Conference
The idea behind the conference was to not only connect young Muslim professionals but to also provide a platform for marketers to discuss the buying power of Muslim Americans.
Brunei: Brunei Tourism CEO Promotes Country As Islamic Travel Destination
The CEO of Brunei Tourism has highlighted the need for member countries of the Organisation of the Islamic Conference (OIC) to work together in promoting a Joint Islamic Tourism programme that could bring vast benefits to the region.
USA: Marketers Should Court Muslim Consumers, Says Ad Chief
Global CEO of Ogilvy, Miles Young, whose agency is part of WPP Group, says he wants to emphasize “the importance of Islamic branding and why the market should be appreciated by marketers.” Says he: “There has been some apprehension and fear about engaging properly with this audience.” Young was the Keynote speaker at the American Muslim Consumer Conference held on the 30 October 2010.
USA: Muslims Try to Get Media-Savvy
Beyond creating media, writer Reza Aslan thinks Muslims need to hold media accountable. He said older Muslims don’t appreciate their own economic clout, about $170 billion in annual spending. But he thinks younger Muslims do, and will eventually make demands of corporate America, whether it’s networks or advertisers.
USA: Muslim Consumer Conference to highlight contributions to U.S. economy
Muslim professionals, entrepreneurs, and media and marketing executives will meet to share their experiences during the second annual Muslim Consumer Conference on Oct. 30 in New Brunswick, New Jersey.
Muslim brands keep faith with their audience
If Muslim products stand a chance of going head-to-head with their Westernised counterparts, they need ethical branding and mainstream global positioning, writes Josh Colley.
Opinion: Internationalisation of Arab Brands: the Journey to the East
Judging by the small number of their brands that have international presence, Arab and Islamic companies are commonly described as non-branders i.e. either they do not seek to achieve brand recognition and dominance or they do not know how to do it.
Brunei Halal eyes wider market
BRUNEI Halal brand’s marketing and trading agency is looking at two countries within the region as potential markets following the initial success of its entry in the Singapore market.
Brunei: Brunei Halal Brand A ‘Facilitator’ Of Trade
The premium halal brand, launched in 2009, is said to be the first proper attempt to put together a global halal brand that will reap the potential commercial returns of catering to the consumption needs of Muslims worldwide.
