Category: Branding & Marketing
USA: Education Can Fight Halal Backlash
Nazia Hussain, Head of Strategy Ogilvy Noor, said that, where Islamic branding is concerned, “fear is generally born of ignorance”, which is best met with a “deeper understanding of what halal actually means.”
USA: Conference Explores $170 Billion American Muslim Consumer Market
Key highlights of the conference included a speech by Miles Young, the CEO of Ogilvy Worldwide, one of the world’s largest marketing and advertising organizations. Mr. Young elaborated the huge role played by the Muslim consumers, who spend $170.00 billion in U.S.A. alone.
USA: Thoughts on AMCC
Video clips and some quotes on the recent American Muslim Consumer Conference held in New Brunswick, New Jersey by M-Link.
USA: The American Muslim Consumer Conference
The idea behind the conference was to not only connect young Muslim professionals but to also provide a platform for marketers to discuss the buying power of Muslim Americans.
Brunei: Brunei Tourism CEO Promotes Country As Islamic Travel Destination
The CEO of Brunei Tourism has highlighted the need for member countries of the Organisation of the Islamic Conference (OIC) to work together in promoting a Joint Islamic Tourism programme that could bring vast benefits to the region.
USA: Marketers Should Court Muslim Consumers, Says Ad Chief
Global CEO of Ogilvy, Miles Young, whose agency is part of WPP Group, says he wants to emphasize “the importance of Islamic branding and why the market should be appreciated by marketers.” Says he: “There has been some apprehension and fear about engaging properly with this audience.” Young was the Keynote speaker at the American Muslim Consumer Conference held on the 30 October 2010.
USA: Muslims Try to Get Media-Savvy
Beyond creating media, writer Reza Aslan thinks Muslims need to hold media accountable. He said older Muslims don’t appreciate their own economic clout, about $170 billion in annual spending. But he thinks younger Muslims do, and will eventually make demands of corporate America, whether it’s networks or advertisers.
USA: Muslim Consumer Conference to highlight contributions to U.S. economy
Muslim professionals, entrepreneurs, and media and marketing executives will meet to share their experiences during the second annual Muslim Consumer Conference on Oct. 30 in New Brunswick, New Jersey.
Muslim brands keep faith with their audience
If Muslim products stand a chance of going head-to-head with their Westernised counterparts, they need ethical branding and mainstream global positioning, writes Josh Colley.
Opinion: Internationalisation of Arab Brands: the Journey to the East
Judging by the small number of their brands that have international presence, Arab and Islamic companies are commonly described as non-branders i.e. either they do not seek to achieve brand recognition and dominance or they do not know how to do it.
Brunei Halal eyes wider market
BRUNEI Halal brand’s marketing and trading agency is looking at two countries within the region as potential markets following the initial success of its entry in the Singapore market.
Brunei: Brunei Halal Brand A ‘Facilitator’ Of Trade
The premium halal brand, launched in 2009, is said to be the first proper attempt to put together a global halal brand that will reap the potential commercial returns of catering to the consumption needs of Muslims worldwide.
Opinion: Halal Participation Banking…is this the next chapter?
Thompson Reuters Global Head of Islamic Finance, Rushdi Siddiqui, airs some thoughts on whether Islamic banking needs to be re-branded
Ogilvy & Mather launches the first ‘bespoke Islamic branding practice’
A statement from the agency called this practice “the world’s first bespoke Islamic branding practice, offering expert practical advice on how to build brands that appeal to Muslim consumers, globally”. We have always wondered who would be the first…
Export Strategies for Halal Producers
The Halal market is on the move. Since the first Malaysian International Halal Showcase (MIHAS) in 2004, and the first World Halal Forum in 2006, you can now attend Halal trade shows and conferences all around the world practically every month of the year. Brunei, Philippines, Thailand, Dubai, France, USA, Indonesia, and South Africa, are […]
