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Category: Media & Events

How To Obtain Brunei Halal Brand

| 03/08/2009 | Reply
How To Obtain Brunei Halal Brand

Steps on how to achieve the Brunei Halal Brand
were explained in a presentation at the fourth International Halal
Market Conference yesterday by the Director of Agriculture, who stated
that local small and medium enterprises (SMEs) are encouraged to attain
the brand in order to enable their products to make their way into the
international halal market.

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Halal Pharmaceutical Guidelines Delayed

| 03/08/2009 | Reply
Halal Pharmaceutical Guidelines Delayed

Brunei’s halal pharmaceutical guidelines have
yet to be released and await the endorsement of the Brunei Islamic
Religious Council (BIRC), the senior scientific officer of the Ministry
of Health’s (MoH) Pharmaceutical Services Department said yesterday.
Initially slated to be unveiled during the Fourth International
Halal Market Conference (IHMC), the guidelines are supposed to address
the different aspects of risk areas pertaining to the production of
halal pharmaceutical products Zubaidah Hj Mahmud told The Brunei Times
after the conference.

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Turning SMEs into Halal Champions

| 03/08/2009 | Reply
Turning SMEs into Halal Champions

Ms Tina Mazni Jamaluddin, General Manager Corporate Marketing of Prima Agri Products Sdn Bhd,
Malaysia, conducted a presentation entitled “Turning SMEs into Halal Champions” during Session Four of
the International Halal Market Conference (IHMC) 2009. In her presentation, she highlighted all the aspects of management needed to become a ‘Halal Champion’,
which includes operation management, brand management, quality standards, as well as finance and best
management practices.

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Brand Building and Thinking Big

| 02/08/2009 | Reply
Brand Building and Thinking Big

Brand building is “absolutely critical”, and is “much more than a logo or advertising and promotion”. This is according to Dr Paul Temporal, Visiting Fellow, Said Business School, Oxford University, United
Kingdom, who gave a presentation yesterday during the International Halal Market Conference (IHMC)
2009 at the International Convention Centre (ICC), entitled ‘Global Islamic Branding and Marketing – The
Way Forward’.

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Keys to success for Brunei Halal Brand

| 02/08/2009 | Reply
Keys to success for Brunei Halal Brand

Aggressive roadshows and event marketing are key to establishing the Brunei Halal Brand, said Mr Noel Shield, a consultant to KerryFSDA,
Hong Kong and also the interim CEO of Ghanim, when he presented his paper ‘Taking the Brunei Halal Brand to
the World’.




In the afternoon session, keynote speaker, Hajj Abdalhamid Evans, Senior Analyst, from Imarat
Consultants Sdn Bhd International, presented a topic on “Halal: The Key Economic Recovery”.

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Don’t rush SMEs into halal race

| 02/08/2009 | Reply
Don’t rush SMEs into halal race

Tina Mazni Jamaluddin, general manager of corporate
marketing of Prima Agri Products Sdn Bhd, and speaker at the
International Halal Market Conference 2009,  proposed
specific financing schemes and mentoring programmes for the SMEs to
successfully launch them into the global halal market.

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Agro-tech park to create 8,200 jobs

| 02/08/2009 | Reply
Agro-tech park to create 8,200 jobs

THE Brunei Agro Technology Park in the Tungku area is estimated to
create 8,200 jobs once completed, depending on the scope of the park
and the finished infrastructure, which will be financed with $200
million capital from the government.

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Agro Technology Park To Create 8000 Jobs

| 02/08/2009 | Reply
Agro Technology Park To Create 8000 Jobs

Mr Jessamine, Master Planner for SQW Consultants, United Kingdom,
gave a presentation at the Brunei IHMC2009 yesterday entitled “Developing Infrastructure for
the Halal Industry,” in which he spoke about the proposed 100-hectare
Brunei Agro Technology Park. He revealed that over 8,000 jobs will be provided in Brunei
upon completion of the Brunei Agro Technology Park.

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Brunei Has Credentials For Halal Branding

| 02/08/2009 | Reply
Brunei Has Credentials For Halal Branding

Brunei has very strong credentials to provide
affordable Halal products and services, as the way of life here is
deeply rooted in the teachings of Islam.

Her Royal Highness Princess Hajah Masna, Ambassador-at-Large at the
Ministry of Foreign Affairs and Trade, said this when she graced
yesterday’s opening ceremony of the 4th International Halal Market
Conference held in conjunction with the International Halal Products
Expo 2009 at ICC.

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Brunei To Host BIMP-EAGA Meetings From Aug 5-8

| 02/08/2009 | Reply
Brunei To Host BIMP-EAGA Meetings From Aug 5-8

The Brunei Darussalam-Indonesia-Malaysia-Philippines East
Asean Growth Area’s (BIMP-EAGA) 18th Senior Officials and 14th
Ministerial Meeting (SOM/MM) will be held from Aug 5-8. Other events included SOM with Development Partners (Aug 6), the
BIMP-EAGA Trade Expo (Aug 4-9) and the BIMP-EAGA Business Conference
(Aug 6-7)

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Bioinnovare identifies Japanese products for Brunei’s halal industry

| 02/08/2009 | Reply
Bioinnovare identifies Japanese products for Brunei’s halal industry

Bioinnovare in partnership with a Japanese company, Teichu Co Ltd, have identified several food, health
and beauty products as well as ingredients manufactured in Japan that are in compliance with Brunei’s
regulations within the halal industry.

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Ghanim Eye Tesco, Carrefour As Outlets

| 01/08/2009 | Reply
Ghanim Eye Tesco, Carrefour As Outlets

The newly launched Ghanim International Food Corporation is
looking at major retailers such as Tesco and Carrefour to help sell
products registered tinder the Brunei Halal brand to its target
markets, its interim CEO said yesterday. Noel Shield. Ghanim’s interim CEO, revealed during a workshop for
SMEs involved in the national halal agenda that the company is
targeting markets with “high disposable incomes” with the UK. Middle
East and Europe being the first three.

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Over 100 goods to use Brunei Halal premium trademark

| 31/07/2009 | Reply
Over 100 goods to use Brunei Halal premium trademark

MORE than a hundred products manufactured in and outside the
Sultanate will be marketed under the Brunei Halal brand by June next
year, The Brunei Times learned.


This is the short-term objective
of the Brunei government which yesterday made available to the public
two products bearing the Brunei Halal brand as it begins its first
foray into the international market following the establishment of
Ghanim International Food Corporation. The company is the joint-venture
vehicle that will manage the use of the country’s premium halal brand
to the world.

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Brunei Halal Brand Unveiled

| 31/07/2009 | Reply
Brunei Halal Brand Unveiled

A new company, government-owned Brunei Wafirah Holdings Sdn Bhd, has
been established as the owner of the Brunei Halal brand.


At the IHPE2009 His Majesty took a first look at the first two products using the
Brunei Halal brand: prawn crackers from Marimin Sdn Bhd and orange
juice from Healthson Corporation Sdn Bhd from Malaysia. Mock products
bearing the new brand were also on display to give a preview of what
Brunei’s future in the halal industry could shape up to be.

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Stage Set For Halal Expo

| 31/07/2009 | Reply
Stage Set For Halal Expo

“This year the expo focusses on the introduction of the `Brunei
Halal Brand.’ The Sultanate has undertaken other initiatives to
strengthen its position in the ‘Halal’ market. Among them is the
establishment of a Halal Science Centre and Agrotech Park,” Dato Paduka
Hj Mohd Hamid said.

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Company Set Up To Promote Brunei Halal Products

| 31/07/2009 | Reply
Company Set Up To Promote Brunei Halal Products

Bandar Seri Begawan – His Majesty the Sultan and Yang Di-Pertuan of
Brunei Darussalam yesterday consented to attend the launch of the
fourth International Halal Products Expo at the International
Convention Centre in Berakas, which will be held for four days until
August 2.

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Brunei Eyes 100 Products Under Halal Brand By June 2010

| 31/07/2009 | Reply
Brunei Eyes 100 Products Under Halal Brand By June 2010

BANDAR SERI BEGAWAN,
July 30 (Bernama) — The Brunei government aims to have up to 100
products under the Brunei Halal Brand by June next year. Acting director of Agriculture Department of Industry and Primary
Resources Ministry, Normah S.H. Jamil, said currently two products were
marketed under the brand — prawn crackers and orange fresh drink.


“Initially, the Brunei Halal Brand mark will appear on food and
beverages products. In future, the range will be expanded to include
health, beauty and pharmaceutical products,” she told reporters on the
sidelines of the Fourth International Halal Products Expo 2009 (IHP
2009) here Thursday.

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MATRADE officials discuss possible joint venture with local SMEs

| 31/07/2009 | Reply
MATRADE officials discuss possible joint venture with local SMEs

Representatives from a Malaysian export promotion agency – Malaysia External Trade Development
Corporation (MATRADE) – met with officials from the Brunei Malay Chamber of Commerce and Industry
(BMCCI) yesterday in a bid to explore joint venture opportunities for many of the small and medium
enterprises (SMEs) in Brunei Darussalam and neighbouring Sabah.

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Standards-Compliant Smes To Benefit In Halal Industry: Expert

| 31/07/2009 | Reply
Standards-Compliant Smes To Benefit In Halal Industry: Expert

Bandar Seri Begawan – Becoming standards-compliant within the halal
industry for a small and medium enterprise (SME) will open up new
avenues for them to market their goods or services, said a senior
analyst from the coordinating company for the International Halal
Market Conference (IHMC).

“Being standards-compliant is a challenge for them (SMEs), but if
they make that jump and become compliant with international standards,
(then) the market opens up for them in a much greater way,” said
Abdalhamid David Evans of lmarat Consultants.

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Brunei Building Partnerships To Forge Ahead In Halal Sector

| 31/07/2009 | Reply
Brunei Building Partnerships To Forge Ahead In Halal Sector

Bandar Seri Begawan – Despite the current adverse conditions due to
the global economic downturn and the Influenza A (H1N1) pandemic, the
Ministry of Industry and Primary Resources is going ahead with the
International Halal Product Expo which will be launched today, which
displays the ministry’s commitment and desire to advance the halal
agenda, nationally as well as internationally.

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