Category: Personal Care

Muslim consumer market still untapped

| 03/03/2008 | Reply
Muslim consumer market still untapped

According to AT
Kearney, a global strategic management consulting firm, companies
should consider how to best tap into the Muslim consumer market for
Shariah-compliant products and services with a global worth of
estimated $2 trillion (Dh7.34trn) annually. 

“While
businesses have targeted ethnic groups for years, there are relatively
few cases of global target segmentation based on religion,” said
Maktoum Al Maktoum, Director of AT Kearney Middle East.

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Halal skincare launched in the UK

| 09/10/2007 | Reply
Halal skincare launched in the UK


Halo Skincare was launched a fortnight ago by Soni Zuberi Shah, after
her own search for trusted halal skincare products revealed that there
was very little choice in the UK market for those wishing to make a
faith-based skincare purchase.

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