DPMM Sends Mission To China To Promote Halal Products

KUALA LUMPUR, A Malaysian business delegation’s
visit to Xi’an, Shaanxi, in China from this weekend is expected to open
doors to local businessmen to penetrate the huge halal products market
in that country.

The 100-strong mission, to be headed by Malaysian Malay Chamber of
Commerce (DPMM) president Syed Ali Alattas, will be in that region for
five days from Saturday and it will, among others, organise a business
forum for both Malaysian and Chinese businessmen.

Syed Ali expressed confidence Tuesday that Malaysia’s halal
products have good potential in China in view of the 50,000 Muslims in

The Malaysia delegation will also use the forum to explore the
possibility of suppliers of raw materials in China being a source for
Malaysia’s halal products, he said at a media briefing here on the
trade mission.

“Through such an arrangement, Malaysia can re-process the raw
materials from China into products for re-export back to China under
Malaysian brands,” he added.

According to Syed Ali, the mission’s main objective is to
establish strategic networking with counterparts at the global level,
exhibit Malaysia’s halal products, discover new business partners, and
help strengthen the trade ties between the two countries.

The mission is also to provide exposure to small and medium
entrepreneurs in Malaysia to the business climate in China, he added.