Dubai Industrial City forms strategic partnership with ESMA to promote Halal label

| 03/03/2015 | Reply

 

Zawya

Tie-up aims to promote and educate manufacturing firms in the UAE about the Halal brand

W_2015_03_03DUBAI, March 3, 2015: Leading Gulf manufacturing hub Dubai Industrial City (DI) and The Emirates Authority for Standardization and Metrology (ESMA) announced a strategic partnership aimed at promoting the national Halal mark within the United Arab Emirates, as well as the exchange of knowledge and expertise.

The agreement was signed by HE Abdullah Al Maeeni, Acting Director General of ESMA, and HE Abdullah Belhoul, Managing Director of Dubai Industrial City, in the presence of a number of officials from the commission and the city.

Abdulla Al Maeeni, ESMA Acting Director General, said the agreement sets out a framework for the preparation and implementation of an awareness campaign for the national brand of Halal that will enable better communication with business partners in Dubai Industrial City.

“There is a need for collective efforts among all stakeholders to define this national Halal brand,” he said. The Halal stamp makes the UAE a leader in the Arab world in the field of granting a sign for products that match the standards set by the commission, Mr. Al Maeeni added.

Dubai Industrial City CEO Abdulla Belhoul commented: “We are very much looking forward to working closely with ESMA to promote and educate companies about the Halal stamp, a significant step in supporting Dubai achieve its goal of becoming the center of the global Islamic economy.”

“ESMA and Dubai Industrial City will work together to reach out to, and familiarize, all relevant manufacturing firms in the UAE with the Halal mark and the process they will need to undertake to obtain such a designation,” he added.

Under the terms of the partnership, ESMA will gain access to all factories and business partners located in Dubai Industrial City that are interested in the Halal label.

Dubai Industrial City is now home to more than 600 companies including: Barakat Quality Plus, a leading manufacturer of fresh fruit and vegetable products that are 100 per cent natural

and preservative-free; Al Marai; Patchi Chocolate; BCI Group for Halal Cosmetics; Cedars Papers Industrial; Juma Al Majid Group; Unilever; Al Rostami; Al Futtaim; and Transmid.

About Dubai Industrial City
Dubai Industrial City (DI) is a leading Middle East industrial hub spread over 55 square kilometres (560m square feet) of land. DI was established in 2004 to serve as a catalyst for the growth and expansion of the industrial sector in the UAE. It is primarily focused on providing facilities and support for light and medium manufacturing enterprises.

DI is divided into the following zones: Minerals, Base Metals, Food and Beverage, Trading and Distribution, Transport and Machinery Equipment, Chemicals, and Construction Equipment.

Providing a cost effective and efficient non-free zone business environment, DI offers a wide range of Products. These include: industrial land, labour villages, warehousing and logistics solutions, office buildings, open storage yards, and retail showrooms with storage, , , and.

DI is strategically located close to Al Maktoum airport (Dubai World Central) in Dubai and Jebel Ali port.

DI is a member of TECOM investments.

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Category: Branding & Marketing, Halal Integrity, Islamic Economy, Media & Events, Middle East & Africa, Research

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