Frontier Eyes RM10 Million Halal Supplement Sales In 2010

PETALING JAYA, Jan 22 (Bernama) — Frontier International (M) Sdn Bhd, a
global halal health supplement producer, expects to generate about RM10
million in sales this year through its latest product “Angkasa”.

Frontier International founder, Dr S.J. Jong said since its
establishment in 2004, the company has been growing at an average of 20
per cent annually.

“With lots of promotions and road shows for our newest product series,
the Angkasa, we are confident of achieving the target by the end of this
year,” she added.

She was speaking to reporters after the launch of the new series and
Frontier International’s flagship store, here Friday.

The Deputy Minister of International Trade and Industry, Datuk Mukhriz
Mahathir, officiated the event.

Also present was the nation’s first astronaut and one of the company’s
partners, Datuk Dr Sheikh Muszaphar Shukor.

In Malaysia, Jong said the company, is planning to open 30 stores by
the end of this year.

“We have invested approximately RM2 million in this flagship store and
allocated RM6 million for all the other stores planned.

“The investment in a store depends on the location. For instance, we
are set to launch our second store in early March in Sarawak, with a
small investment of between RM20,000 and RM50,000,” she added.

When asked about the competition in the Malaysian halal health care
market, she said some products here are not acceptable in other
countries due to legal restrictions.

“Frontier, however has some advantages, as it has received recognition
from most of the global halal certification providers,” Jong explained.

On another note, the company aims to capture at least 20-30 per cent of
the Malaysian halal health supplement segment, this year.

“Currently, we own less than five per cent, but we are looking at
positive growth in terms of market share, this year,” she stated.

Frontier is also set to manufacture its products locally, beginning
this March.

Jong said the company currently owns a 6000 square feet factory in
Subang, undertaking research and development.

“However, not all our 60 products will be manufactured here as some
equipment and raw materials are fragile and heavy. It will cost us a lot
to transport the items, here,” she added.

Meanwhile, Jong said the company which practices network marketing and
the concept stores business model, is not considering franchising its
outlets for the moment.