Halal Expo 2008 Post Show Report

Dubai, UAE – December 18, 2008
‘Halal Expo 2008’, the definitive event for the ‘Halal’ industry in the
region, has concluded in Dubai with global and local exhibitors closing
more than USD 11 million worth of deals over the course of the event,
according to show organisers – Orange Fairs & Events. The three-day
show, which was sponsored by JAWHARA, the first Group of Islamic hotels
in the UAE, hosted more than 55 global companies and international
exhibitors from 17 countries including the UAE, Malaysia, Australia,
France, Hong Kong, Pakistan, UK, Brunei and the Philippines. Among the
top exhibitors, the manufacturers of Cham’alal, a sparkling
non-alcoholic alternative to champagne, have announced that they
secured a total of 38 international contracts during the show, thereby
prompting them to ensure a repeat participation for the event’s 2009

The manufacturers of the much sought-after product have further
revealed that their participation at ‘Halal Expo 2008’ resulted in
potential contracts amounting to USD 4 million, from partners and
investors originating from countries such as Saudi Arabia, UAE and
Iran. In addition to revolutionary and top-quality Halal offerings, the
event also featured a host of Shari’ah-compliant lifestyle products and
services, including food items, hospitality management, cosmetics and
health and pharmaceutical products.

Daas Salim, Business Developer, Cham’alal, said: “We were very
impressed with the scope and reach of ‘Halal Expo 2008’, which has
confirmed our initial impression that this event will be the perfect
platform for our product’s launch in the global market. Our
participation has presented us with an outstanding opportunity to
expand the market of Cham’alal and talk directly to our target
audience, who comprised the bulk of the visitor turnout at the event.
Having closed a significant number of global contracts and bolstered
our international network to a remarkable breadth, we are very much
looking forward to a stronger participation during next year’s show.”

Among the other success stories during ‘Halal Expo 2008’ was Ozzy Meat
Exporters (Halal) PTY. LTD., having closed deals worth USD 5 million,
with around 19 local traders and companies from Zambia, Somalia,
Belgium, KSA, Malaysia, Indonesia, Pakistan, India, Egypt, Yemen and
Jordan placing significant meat orders. ERAPOLY OIL & FATS SDN.
BHD., a company that exports Halal products to the UAE and Saudi
Arabia, also confirmed to have secured around USD 1 million in
contracts, mostly for the first half of 2009, during its participation
at ‘Halal Expo 2008’, thereby boosting the company’s expectation to
increase its market presence by 10 to 20 per cent.

“‘Halal Expo 2008’ has achieved tremendous success largely because of
the impressive array of Halal products that have been showcased. The
exhibitors have really exerted considerable effort to prepare for this
event and this shows the rapidly increasing global interest in the
region’s Halal market, particularly in the UAE. Halal Expo is truly
becoming the region’s definitive event for all key players in the
industry and we will certainly build on the momentum we have gathered
to further expand the coverage and mileage of this event in the
future,” concluded Raees Ahmed, Director, Orange Fairs & Events.