Halal Expo 2009 to welcome top exhibitors from Malaysia

| 05/11/2009 | Reply

‘Halal Expo 2009’, the definitive event for the Halal industry in
the region, is set to welcome top exhibitors from Malaysia, who will
comprise one of the biggest national delegations at the annual affair,
according to organisers – Orange Fairs & Events. According to the
Malaysian Ministry of International Trade and Industry (MMITI), the
country is eyeing opportunities within Middle East Halal industry in
support of the Malaysian Government’s aims to cultivate its Halal
market as a new growth sector and reach its 25 per cent growth target
for this year. The three-day exposition is slated to run from November
10 – 12, 2009 at Al Jawhara Hall, Madinat Jumeirah Hotel in Dubai.
 
According
to market projections based on latest available statistics from the
Ministry, the value of the region’s Halal industry was more than USD 20
billion in 2008. In line with this, Malaysian companies have identified
‘Halal Expo 2009’ as a unique platform to gain a strong foothold of the
regional market, and as a vehicle by which they can expand their
network, with over 200 brands from 34 countries expected to attend the
event. In addition, the event is poised for a 100 per cent growth this
year, with the anticipated attendance of approximately 4,000 visitors
and a total of 2,600 sq. metres of exhibitor space.
 
“The Halal
industry has become a strong stable market with the number of Halal
consumers worldwide reaching 1.8 billion and annual sales hitting USD
580 billion,” said Nafees Ahmed, Project Manager, Orange Fairs &
Events. “Amidst the rising affluence of Muslims around the world, most
prominently in the Middle East, we believe that ‘Halal Expo 2009’ will
be the perfect platform and channel through which companies from
Malaysia can communicate to both global and regional customers about
the excellent quality and value of Halal goods. The Malaysian
delegation is planning to leverage this event to increase awareness on
the benefits of Halal products for both Muslim and non-Muslim
consumers.”
 
In addition to Malaysia companies, Halal-product
exporters and manufacturers from Australia, Argentina, Brazil, Brunei,
Bosnia, Canada, China, Egypt, France, India, Indonesia, Iran, Jordan,
Netherlands, Pakistan, The Philippines, Turkey, Thailand, Malaysia,
Singapore, KSA, UK and the UAE, have also confirmed their
participation. In addition, several regional and international Halal
Certification Authorities, Chambers of Commerce,and International Halal Associations are also set to stage an extensive presence at the event.
 
“Malaysian
exporters are focusing on the Middle East as a new business
destination, with most of these companies now even more aggressively
exploring more effective means to establish a strong presence within
the region. The goal we have set for the ‘Halal Expo 2009’ complements
the aims of global exporters such as Malaysia and the rest of the
confirmed exhibitors from across the globe, as we are working towards
providing them a true gateway to the burgeoning Middle East Halal
market. We are looking forward to opening this year’s event, and we
anticipate the presence of world-class products in all the stands,”
concluded Ahmed.

Category: Asia, Media & Events, Middle East & Africa

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