SAFI has made its debut into the Malaysian market in 1987 and revamped its appearance in 1999 with a new logo, modern design and an enhanced more feminine look. SAFI is a leading Halal brand which consists of a unique and comprehensive range of skincare, personal care and toiletry products developed exclusively to meet the needs of modern consumers looking for Safe and Pure products for everyday regime.
SAFI products are made with the finest natural ingredients that confirm to Shariah (Syariah) requirements and are certified HALAL by a stringent independent body – JABATAN KEMAJUAN ISLAM MALAYSIA (JAKIM). SAFI is firmly steeped in tradition with products that are alcohol and gelatin-free.
SAFI is manufactured in ISO and “Good Manufacturing Practice” (GMP) certified production facilities. SAFI endeavours to provide the best quality products to meet the growing needs of our consumers. To ensure product quality, consistency and flexibility of supply, 100% SAFI products are manufactured in factories located in Malaysia. All SAFI products conform to international standards including Federal Drug Authority (FDA), European Economic Community (EEC)/COLIPA, British Pharmacopoeia (BP), Cosmetics, Toiletries & Fragrance Association (CTFA).
With the tagline “Selamat dan Suci”, which means “Safe and Pure”, as the driving force behind the brand, SAFI ensures that its products are stringently developed to care for the well-being of its consumers, made from high quality ingredients and safe to be used by you and your whole family.
Companies with extensive distribution network, matured management structure and systems, having committed sales force and strong rapport in the FMCG trade, are welcomed to contact our export manager Mr. Tony Suppiah at firstname.lastname@example.org