Malaysia: HDC Eyes RM350 Million Sales From HVDP This Year

imagesKUALA LUMPUR, June 24 (Bernama) — The Halal Industry Development Corporation (HDC) targets sales of RM350 million from the 400 companies under the Halal Vendor Development Programme (HVDP) this year.

Last year the programme had 770 business matching sessions with potential sales of RM265 million.

“The programme identifed 153 companies as potential suppliers, including 20 to mutinational hypermarkets,” HDC chief executive officer Datuk Seri Jamil Bidin said when launching a halal vendor business matching session here Monday.

HDVP’s focus is on halal cosmetic, self-care and food and beverage products.

Jamil said such a scheme could make local halal products more globally competitive in line with the government’s desire to raise the contribution of Malaysia’s halal products to national income, he said, while urging more companies to register as suppliers to selected hypermarkets.

Besides Giant, AEON, AEON Big and Mydin, the scheme involves LuLu Hypermarket (Dubai), Malaysian Brand Centre (MBC) and Lavien (China), he said.

At the session, the AEON representative explained the requirements a product has to meet before it can be sold at AEON hypermarkets, while the MBC mentor talked about “enter and step out” strategies for overseas markets.