Malaysia: Matrade Propelling Digitally Enabled Halal Trade at MIHAS 2021

65% of Visitors, 57% of Exhibitors Expect Digital Event Technology to Remain Relevant After the Pandemic, says Global Event Organisers

Kuala Lumpur, 13 August 2021–Committed to strengthening Malaysia’s position as the world’s halal hub leader, the Malaysia External Trade Development Corporation (MATRADE) aims to facilitate high-value, cross-border halal trade digitally at the upcoming Malaysia International Halal Showcase (MIHAS) in September.

“Digitally enabled trade is the way forward and key in rebuilding Malaysia’s economic resilience. In keeping up with the current trend and due to the current pandemic situation, MIHAS this year will spearhead the digitalisation agenda for the Halal industry in bringing patrons, investors and trade partners under one virtual platform. Since its inception in 2004, the event has progressively profiled as the marquee halal sourcing platform, attracted over 1,000 exhibitors from 44 countries participated in the last edition of MIHAS in 2019. We look forward to fortifying Malaysia’s positon as the global halal hub with another successful showcase this year amid the challenging environment,” said MATRADE CEO, Mohd Mustafa Abdul Aziz.

MIHAS 2021 has kicked off as scheduled with its weekly preview sessions organised by MATRADE, commencing every Wednesday from 11th August to 1st September.

In partnership with MIHAS 2021 collaborative partners, namely Bank Islam Malaysia Berhad (BIMB), Standard Chartered Bank Malaysia Berhad, Halal Development Corporation Berhad (HDC) and CIMB Bank Berhad (CIMB), the sessions aim to provide audiences with brief insights on the relevancy of Halal to Small and Medium Enterprises (SMEs), Exports, Technology Adoption and Sustainability.

Building on the momentum, MIHAS 2021 virtual Knowledge Hub will continue from 10th to 12th September 2021, beginning with sessions for Malaysian exporters to get up-close with MATRADE Trade Commissioners from markets such as South Asia, MENA, West Africa,

Central Asia and Europe for the opportunity to explore potential Halal export opportunities, with MIHAS 2021 as a catalyst.

In addition to that, line-up of thought-provoking dialogues on Halal related topics of interest are well outlined, covering Islamic financing, innovation and business sustainability, digital technologies and the role of women entrepreneurs in Halal economy, among others. Prominent policy makers, strategic thinkers, renowned academicians as well as industry leaders and influencers are eager to offer their perspectives and thoughts, which will be streamed live over three days.

MIHAS aims to virtually host a bevy of Halal exhibitors, and over 15,000 international buyers and trade visitors across the Halal ecosystem, making it the world’s largest Halal event. The showcase has attracted industry giants, including MIHAS Diamond sponsor CIMB Islamic Malaysia, and collaborative partner, Standard Chartered Saadiq, which will be leading conversations about enabling the Islamic economy and sustainable supply chains respectively.

“CIMB Islamic is pleased to be partnering with MIHAS in supporting the growth of halal trade in the local, regional and global space by creating business opportunities through its networks, which include trade corridors and its access to the Trade Club Alliance. Matching halal businesses from across Malaysia, ASEAN and Europe, CIMB Islamic’s bespoke financing programmes and end-to-end solutions promote growth for suppliers, distributors and retailers throughout the halal trade value chain. This value proposition is further strengthened by our continuous commitment to digitalisation as a powerful enabler for business,” said CIMB Islamic Bank Berhad CEO, Ahmad Shahriman Mohd Shariff.

With major events pushed to pivot digitally in light of movement restrictions, Global event organisers, Reed Exhibitions found 65% of visitors, 57% of exhibitors surveyed expect digital event technology will remain relevant even after the pandemic. MIHAS has quickly adapted to these changes, going fully digital for the first time.

This year’s edition of MIHAS will be held from 9 September until 31 December 2021.

Fitted with digital capabilities, MIHAS has neutralised disruptions from the pandemic by enabling exhibitors, visitors and participants with the freedom to network with AI assisted businessmatching sessions, connect across time zones with live chats available 24 hours a day, seven days a week, view showcases of products and services, and participate in webinars from the safety and comfort of their home countries. Exhibiting brands will also benefit from real-time data access crucial for analysis and brand development to remain competitive in today’s highly digitalised environment.

“Standard Chartered Saadiq is very excited to be part of MIHAS 2021, a world-class platform for halal businesses to collaborate and grow the halal economy. As an international Islamic bank with a network spanning Asia, Africa and the Middle East, we are in a prime position to help businesses thrive within the global halal ecosystem with a range of Shariah-compliant trade financing solutions. Through our collaboration with MATRADE, we are poised to be a key driver in facilitating business matching opportunities for local businesses in their global expansion. This year, we also will be hosting a conference at MIHAS to offer insights on building resilient and sustainable supply chains,” said Standard Chartered Saadiq Berhad CEO, Mohd Suhaimi Abdul Hamid.

Themed, Empowering Halal, Tomorrow, Together, MIHAS 2021 will focus on showcasing 12 key pillars. These include education, pharmaceuticals, services and enablers, franchise, modest fashion, Islamic finance, cosmetics and personal care, media and recreation, Muslim friendly travel, e-commerce and food technology.

MATRADE invites brands to register for the upcoming knowledge sharing sessions in August and learn more about accessing export markets with MIHAS 2021 by visiting