Malaysia: MIHAS 2022 Opens its Doors to Trade Visitors


Knowledge Hub Session Identifies Halal Opportunities for Malaysian Exporters

Kuala Lumpur: Malaysia’s position as the world’s leading halal hub received a major boost as the Malaysia International Halal Showcase (MIHAS 2022) opened its doors physically and virtually to local and international trade visitors from 7-10 September 2022.

Apart from accessing the exhibitors, visitors to MIHAS were also able to access strategic discourse on latest trends on global trade and market opportunities through knowledge sharing sessions lined-up under the MIHAS 2022 Knowledge Hub component, which was organised in conjunction with the exhibition, on 7 September 2022.

“Providing a platform for discourse and knowledge sharing is just as important as providing a platform for businesses to network. Our goal for the Knowledge Hub sessions is to support every exporter’s next market expansion decision with reliable information from experienced market leaders. We believe this is key to helping the nation move closer to its expected export target of RM1.25 trillion for 2025 as outlined in the 12th Malaysia Plan,” said MATRADE CEO, Datuk Mohd Mustafa Abdul Aziz.

The Knowledge Hub sessions were attended by an estimate of 1,000 participants both physically at MITEC and virtually on the MIHAS 2022 microsite.

Discussions during the sessions among others centred around equipping exporters with market-specific regulations and potential bright spots in key Halal markets such as Qatar, United States of America, India and Turkiye.


A total of five sessions were conducted beginning with session one focused on the Qatar market, moderated by Coface Services (M) Sdn Bhd Country Manager, Agnes Chan. Ansar Group of Companies, based in Qatar and Malaysian-based Perak Duck Food Industries Sdn Bhd offered practical tips to exporters interested in this market. Malaysia’s exports to the Middle East grew by 50.9 per cent to reach RM39.91 billion in 2021 while exports in the first seven months of 2022 increased 53.7 per cent totalling RM53.7 billion during this period.

The second session hosted by Muslim Coach Association of Malaysia (MCAM) Patron and Advisor and Professor of Practice Putra Business School at UPM, Dato’ Seri Rosman Mohamed titled ‘Jom Export Bersama MATRADE’ (Export With MATRADE) focused on MATRADE’s promotion and development programmes that benefits exporters. Meanwhile, experienced exporters, One Tech (M) Sdn Bhd, Medic Pets (M) Sdn Bhd, and Ain Medicare Sdn Bhd lent unique perspectives on their export journeys.

Deloitte Consulting Malaysia Sdn Bhd Executive Director, Azhar Hussin facilitated discussions with US-based retail Giant Tawa Supermarkets Inc and Malaysian organic skincare pioneer, Tanamera Tropical Spa Sdn Bhd. The discussion offered participants an exclusive window into the thriving Halal bright spots in the USA. The halal market in United States is estimated to grow by USD8.17 billion at a CAGR of five per cent from 2019 to 2024.

Looking into a market closer to home, the fourth session unpacked the potential of India’s Halal industry, moderated by Small and Medium Enterprises Association, National Chairman of International Trade, Datin Lorela Chia. The panel comprising Reliance Retail Limited from India and Bodibasixs Manufacturing Sdn Bhd offered input on India’s market dynamics.

The Knowledge Hub sessions concluded with a look into the potential of the Türkiye market. Established specialty food distributor, Koza Gida, native to Türkiye and Malaysian seafood wholesaler, Platinum Marine Products Sdn Bhd offered critical points to exporters seeking to penetrate the market. Discussions were moderated by digital Halal ecosystem developer, Serunai Commerce Sdn Bhd Group CEO and Founder, Amnah Shaari.

The 18th Malaysia International Halal Showcase is supported by Malaysia Convention & Exhibition Bureau, and agency under the Ministry of Tourism, Arts and Culture Malaysia.