Malaysia: New Halal SME Report Directory

New Halal SME Report Directory set to offer full view of Halal market economy

The International Halal SME Report & Directory (Halal SME), the first-of-its-kind business directory targeted specifically for the global Halal industry, made its debut at the International Islamic Tourism Conference & Travel Mart (ITCM) 2010 which ended Sunday.

From left, En Zainuddin Wahab, the director general of Islamic Tourism Center (ITC); Hazel Hassan Hisham, COO of Watch Tower & Friends; Tun Musa Hitam, chairman of the World Islamic Economic Foundation (WIEF), Dato Dr. Ong Hong Peng, secretary general of the Ministry of Tourism Malaysia; and Kamarul Aznam Kamaruzaman, managing director, H Media

Witnessed by YABhg Tun Musa Hitam, chairman of World Islamic Economic Foundation (WIFE) and former deputy prime minister of Malaysia, H Media’s managing director Kamarul Aznam Kamaruzaman together with Watch Tower & Friends Sdn Bhd (WTF) chief operating officer Hazel Hassan Hisham unveiled the Halal SME Report Directory at an MOU signing and soft launch ceremony at PWTC.

Offering not just cogent industry reports and key sectoral analysis and interviews, the Report Directory will also feature over 1,500 premium Halal-certified companies from around the world.

At the event, H Publishing and WTF inked a Memorandum of Understanding (MoU) to:

? Develop an online and mobile version of The International Halal SME Report & Directory, incorporating the use of Augmented Reality (AR);
? Develop a tablet version of The International Halal SME Report & Directory 2011, which will be made available in various platforms including iOS, Android, Blackberry and any other platform as requested by H Publishing.
? Make use of all the latest technological advances in the fields of Augmented Reality, and to promote Halal within an exclusive and co-existential relationship.

“With our endeavor to become the definitive guide for the global Halal marketplace, we will be developing multiple platforms that give a full 360º view using traditional and new media, including print, online, mobile and broadcast,” said Kamarul Aznam. “With this publication, we would like to offer a viable platform for businesses and SMEs to further add value to their Halal certification and logo.”

Five key Halal segments will be featured within the Report Directory, including Agriculture, Manufacturing, Tourism, Services and Finance. A total of 10,000 copies will be printed by April 2011, in time for MIHAS next year, the world’s largest Halal marketplace in Kuala Lumpur.

This is in addition to the planned distribution by major Halal certification bodies in at least ten (10) countries worldwide, plus retail & newsstand, premier Halal industry events and trade shows, as well as government agencies and embassies. Several certification bodies have so far indicated keen interest including from Iran, South Africa, Turkey, Brazil and Indonesia.

“Being mobile and in-touch with information is today’s lifestyle,” said Hazel Hassan Hisham. “Building and including mobility to the Halal SME Report Directory will be an on-going effort for WTF. We look forward to a fruitful journey partnering with H-Publishing and expanding our horizon to the Halal industry above and beyond, by ensuring that users of Halal SME Report Directory have information constantly at their fingertips.”

In addition to listing of local and international Halal businesses, the Halal SME Report Directory also will incorporate over 30 choice reports documenting the industry’s most significant developments throughout the year, featuring industrial, geographical and sectoral reports across the entire Halal value chain, covering primary and secondary sub-sectors of Halal.

Manufacturers or traders looking to tap the lucrative global Halal market can register online for free at

The International Halal SME Report Directory promo video