Market Opportunities For Malaysian Products In Indonesia

By Mohd Nasir Yusof

SURABAYA, June 27 (Bernama) — MATRADE is confident that Malaysian
products and services will gain more market opportunities in Indonesia
if there is continued joint and aggressive promotion of its products in
the republic by various agencies.

Its Director for Expansion and Product Division, Wan Norma Wan
Daud, said the Indonesian population needed more exposure to the
products and services of Malaysian companies including in the
education, tourism as well as food and beverage sectors which will make
it easier for them to accept the products.

“We need to work together for effective promotion so that we are
not left behind in grabbing the opportunities in the country which has
huge potential and where other countries have already established their
presence,” she told Bernama after officiating “Malaysia Fair 2008” here

She said that although total trade between Malaysia and Indonesia
rose by 18.3 percent last year to US$12.1 billion, Malaysia cannot
afford to be complacent. It has to infact work harder in promotions to
further increase the achievement from the US$4.34 billion made for the
January to April period this year, she said.

She said Malaysian products were seeing increasing acceptance here
especially halal products as Indonesia is the largest Muslim country in
the world and also because the two countries shared many similarities.

Yet, many importers in the major cities here are not aware that
Malaysia is already exporting halal products of international
standards, she said.

Meanwhile, the Malaysian fair being held here involves the
participation of more than 35 companies involving 600 items covering
the areas of food and beverage, education and tourism.

The fair is also featuring cooking demonstrations by Chef Zamzani Abdul Wahab.