KUALA LUMPUR, June 10
(Bernama) — The 6th International Halal Showcase (Mihas 2009)
continues to sustain business confidence to chalk up potential sales of
Last year, the potential sales were RM2.20 billion.
Malaysia External Trade Development Corp’s (Matrade) chief
executive officer, Datuk Noharuddin Nordin, said from the RM3.01
billion potential sales, RM1.15 billion was expected to come from
exhibitions and RM1.86 billion from incoming buying mission (IBM).
“This year’s Mihas also posted an immediate sales worth RM226.4
million, of which RM26.1 was from exhibitions and the balance from
IBM,” he told a media briefing here today.
Noharuddin said one of the reasons for this year’s strong
performance was due to the increase in awareness of the importance of
halal products and services.
The five-day event, from May 6-10, was organised by Matrade with
the cooperation of Halal Industry Development Corp and Islamic Dakwah
Noharuddin said next year’s Mihas would be held for four days beginning June 23.
He said that with the recovery in the global economy, potential sales next year could reach some RM3.5 billion.